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Fred Jones Constructon - Essay Example

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A Marketing Strategy for Fred Jones Construction Storm Roof Repair Products & Servuices Introduction Fred Jones Construction aims to improve its sales performance from $3 million to $9 million as a retailer to final customers of storm roof repairs in Dallas Fort Worth Metroplex…
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Fred Jones Constructon

Download file to see previous pages... Insofar as the products are concerned, there is also a need to define the branding strategy thast can compete against other brands in the market. And in order to be competitive, there should be some awareness of the competitors’ strategies against which the Fred Jones Construction strategies for storm roof repairs will strive to be more captivating to potential customers. I.Industry & Market Analysis The storm roofing business realized a boom in Dallas right after a tornado touched down in April 2-3.2012 and a year ago in April 27, 2011. $ 100 million worth of insurance claims had been reported in 2011 for Dallas alone, based on the news report of Nielsen and Richter (2012). There were 19 separate warnings about a tornado approaching Dallas population with 6.3 million people. Hail brought by the powerful wind could be as small as peas and as big as a baseball. In mid-June 2012, Dallas experienced “the massive hail storm” which was estimated to have resulted in $ 2 billion worth of insurance claims (Richter and Berkowitz 2012). And sop, even if 1,000 contractors of roof repairs are tapped to fix all roofing and housing repairs, each contractor would have a potential market of about $2 million. One of the major industry players, MyRoofDfw (2013) in the roof repair industry within Dallas Forth Worth Metroplex disclosed that there are more than 1,000 companies offering the same products and services in the location. But that company also forecasted only about 10% will remain operating within the next 10 years. That company boasts of having the expertise at roof replacement, leak repairs, insurance claims assistance, lowest pricing, free estimates, and free consultancy for home roof condition reviews. Aside from these, the company offers more than a dozen related services listed in its website. Six of those services are free because those are about inspections pertaining to different reasons for repairs. Competitors like Circle H Roofing & Construction have communicated to the public the problem of unpredictable weather changes that have damaged roofs due to hail, fallen trees, and strong winds. They have set the customer’s expectations (Circle H 2013) way ahead of the customer’s decision to secure the products and services from their respective companies. This is good because the homeowners can also plan ahead whatever would have to be prepared by the time the products and service crews arrive. Companies offering both products and services are transparent about schedules, how customers may pay through financing, and what repairs are to be expected. They also offer free inspections and quotation. Their products and services are all with warranty from the company that fixed the problems. Furthermore, they assist homeowners in claiming for property damages due to storms. Another competitor, Bennet Roofing (2013) gives importance to the presence and availability of its “experienced, professional staff” and the capability to “install and repair all types of residential and commercial roofing” aside from offering free inspection of roof damages. One of its strategies for storm roof repairs is the combination of educating the customers using their website about what needs to be done in order to claim for damages from insurance companies and then to mention towards the latter part that Bennet Roofing offers to perform all those long, tedious step-by-step process for ...Download file to see next pagesRead More
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