Competing Through Marketing ''Managing Information '' - Assignment Example

The most important question that business managers and owners should try to answer is what they need in order to effectively manage the data, internet resources, software and hardware, so as to ensure that they are efficiently used for the success strategies of the business. E-business refers to the application and uses of information systems in order to support and drive the processes of a business, mostly by use of web technologies. According to Amor (1999), e-business allows businesses to link their external and internal processes more effectively and efficiently and closely work with their partners thus satisfying their expectation and needs of their customers thus increasing the overall business performance.

There are many types of internet technologies that are specifically designed to help businesses not to work harder but smarter (Sachenko, 2009). These tools include mobile, wireless technology and collaboration tools, social media and customer relationship management among others. The business under focus is a small high quality restaurant that uses very basic computer facilities. Therefore, most of the business operations like advertising, supplying and orders are done the traditional way. For example, to receive quality supplies, they have to order by writing a delivery order, and advertisements are done through posters and over the radio and television.

Though this is a high quality restaurant, the number of customers it receives every day is so small that it cannot meet its targeted profits. It is therefore important for business owners and managers to understand the importance of application and use of electronic information systems, so that they can reduce on high costs and conveniently increase profits by working smarter. The strategic objective of this restaurant owner is to increase profits as well meeting the expectations of their customers, which is something they rarely achieve.

The business has been incurring