Analysis of Implementation of New Technology in Servue Corporation - Research Paper Example

?E-Business Technologies By Table of Contents INTRODUCTION The emergence of latest tools and technologies has offered more facilities to the businesses as compared to traditional business arrangements. Additionally, e-commerce is the latest emerging trend in the field of information technology that has completely changed the way organizations carry out their business activities. In this scenario, the electronic commerce (e-commerce) is a successful idea that refers to the procedure of selling, buying and exchanging the merchandise and services using internet. In addition, this information can be transferred through computer and telecommunication networks managing the overall internet (Bushry, 2005; Laudon & Laudon, 1999). At the present, more and more companies are making use of the internet to carry out business tasks. Thus, seeing the importance of electronic commerce in today’s business environment Servue Corporation has decided to implement a new online business arrangement. In fact, web based business has transformed the map of the world. Now people can access any product or information by sitting at home using web links. The same simple and automated business technology is now required at the Servue business. In this scenario, this report will discuss some of the important aspects regarding implementation of this new technology. BUSINESS OVERVIEW Servue Corporation is specialized in offering a range of decorated crockery. They have before sold their goods with word of mouth to local customers as well as tourists, by means of their shop window, as well as with mail order from their catalogue or website. From the current business technology point of view the corporation has been making use of early 1990s computerised information system as well as makes use of their website mostly for marketing purposes. However, the current business website is not much dynamic to handle and manage the tasks of the business working through the web. Thus, the online management of business operations turns out to be a problematic job for the business. In this scenario there is need for efficient business and corporate management arrangement. BUSINESS ISSUES Currently, Servue Corporation is running its business using physical stores, email and telephonic order system. Though, the business as well uses products ordering system through phone calls from distant customer. The business is using 90s web based arrangement for capturing orders. However, such business arrangement is not much effective for ecommerce marketplace. Additionally, the business is facing a lot of problems in attracting the customers and targeting the products. The business main concern is to attract whole UK’s community towards the business and provide a better opportunity of attracting a wide variety of customer classes. The main issues here are lack of customer loyalty. The current business arrangement is based on a traditional legacy system for managing the orders. So it does not attract a great deal of customers. On the other hand, Servue Corporation has a lot of market contenders those are offering much superior customer support and online shopping capabilities to business customers. ONLINE BUSINESS WEBSITE FOR SERVUE BUSINESS In this section I will present the possible solution for Servue Corporation in order to improve their business productivity and corporate working through the web based channel. Here the main recommendation is about the establishment of web based business platform for possible business development and enhancement. This will be an online automated ordering and retailing system. In addition, business and market studies showed that the expansion rate of the Internet purchases has been extremely high all through the previous years, as well as in spite of the circumstances of the real world financial disaster that affected the online orders registration, things still look extremely brilliant for the Internet. From this viewpoint, people who encourage a service or product as an element of an Internet trade have plenty of things to perform previous to they are able to see the money roll in (Rockefeller, 2006; Rao, 2011; Turban et al., 2005). In addition, Servue Corporation should make sure that its web site comes into view initially when a visitor types a particular keyword inside the search box of the search engine. In fact, the massive competition among a variety of companies appearing online is for having a high-quality page rank as well as an appropriate illustration in the search engines. However, it could simply be attained through a professional support of the web pages as well as constant supervision of the website operational performance, from a number of visitors as well as the consequential transactions (Rockefeller, 2006; Rao, 2011; Turban et al., 2005). Moreover, similar to real life money making chances, a business on Internet also necessitates cautious planning. Therefore, one targets the marketplace, collects information on the efforts, makes sure high-quality resources, draws finances, spends money if essential and takes the actions that attract the customers. However, relying upon the kind of product or service presented, Servue Corporation could necessitate the strategic alliance with other partners. As a result, for each Internet business idea like that Servue Corporation’s website will provide the customers with an opportunity to find out whether there is a required marketplace to explore. However, if a business lacks the budget to spend, they require discovering the options in financing alternatives to up-hold that their industrial aspirations. Furthermore, last however not least, a business should never desert the website savings. In addition, the design and constant support those are necessary to keep the Internet business operational could cost us a little monthly (Rockefeller, 2006; Rao, 2011; Turban et al., 2005). BUSINESS TERMS Hit Rate Hit rate is a way or method of company’s performance customarily associated with sales. In addition, the hit rate can be calculated for the entire sales force or through sales area, sales person or product group. Additionally, it can be employed to benchmark the dissimilar sales periods as well as to benchmark the efficacy of the own sales force as compared to other businesses of the similar sector. However, it completely relies on the subject of our website. If our website is regarding a well-liked subject, then we could practically intend for a high hit rate as compared a website concerning selling computers to hamsters (Moran & Cordaro, 2009). Server Scripting Server scripting is a web based arrangement that allows norm HTML to be carried to a client machine where the working code that produces the custom HTML is run on the web server previous to the HTML is transmitted to the user's machine over the web. In addition, the server scripting is an alternative for delivering modified HTML in difference to client scripting, wherever the HTML is customized normally through java-script in the client's machine following the HTML as well as java are transmitted from the web server (Answers Corporation, 2011; Scripting Master, 2011). Shopping Cart Shopping cart is online software normally incorporated in e-commerce to help people make procurement online, similar to the American English expression 'shopping cart'. In British English it is normally recognized as a shopping basket, approximately entirely shortened on online platforms to 'basket'. In addition, the software permits web based shopping for customers to accrue a list of products for purchase, explain metaphorically like "placing items in the business shopping cart". Upon departing nodes, the software normally computes a sum for the product order, comprising shipping as well as handling charges and the associated taxes, if applicable (Ropelato, 2011; Webopedia, 2011). Secure Cloud Cloud computing is a new and smarter term, seductive and perhaps appealing. The advantages of cloud computing are compelling, mainly the pay-as-you-go model that has been related to buying online (or, if we, favor, purchasing our drinks through the glass in place of the bottle). In this scenario, there is an influential business scenario for buying computational control, teamwork, disk storage, system development resources, CRM, on demand. In addition, instead of buying more servers and disks or enlarging or organizing costly information technology arrangements as well as programs, cloud computing is elastic and scalable. Additionally, it has the potential to convene short-term plans and needs as well as deal with peaks and valleys in business cycles. However, security is a main concern in this arrangement. Moreover, implementing security policy and establishing satisfaction needs is hard enough when a company deals with third party as well as their recognized or unidentified subcontractors, particularly on a worldwide scale (Roiter, 2011; Ashimmy, 2011; Talbot, 2009). CRITICISM OF KWIKFIX SOLUTION The IT specialist company Kwikfix has presented a solution to business within three months. The Kwikfix solution will offer higher businesses website “hit rate”, minimize transaction processing costs considerably by making use of an SQL Server product database connected to their web site, speed up order production and record keeping using a shopping cart and utilize a secure system and the cloud to process and store Servue’s data in addition to take credit card payments. From the technology capabilities point of view the solution offered by the Kwikfix business is most excellent. This solution will offer an excellent support for the business. By implementing this solution Servue Corporation would be able to effectively manage the business operations. This will also attract a wide variety of business customers and will offer enhanced support for Servue Corporation’s business processes. In this overall scenario there is a need for such arrangement that could offer a great deal of support to completely improve the business productivity. On the other hand the solution cost too much. However, the business can bear such expenses for the potential improvement of business working and operations. However the annual four-figure sum to maintain the business system is also too much high. These all aspects are really critical for the business to accept. In case of yearly maintenance cost the business needs to negotiate with the vendors to minimize such costs. References Answers Corporation, 2011. What is server side scripting? [Online] Available at: http://wiki.answers.com/Q/What_is_server_side_scripting [Accessed 13 October 2011]. Ashimmy, 2011. Cloud Security Transfers Some Responsibility But Not Accountability. [Online] Available at: http://securecloudreview.com/ [Accessed 13 October 2011]. Bushry, M., 2005. E-commerce. Laxmi Publications. Laudon, K.C. & Laudon, J.P., 1999. Management Information Systems, Sixth Edition. New Jersey: Prentice Hall. Moran, J. & Cordaro, F., 2009. Understanding the Hit-rate Dynamics of a Large Website with an Agent-Based Model. [Online] Available at: http://www.ifaamas.org/Proceedings/aamas09/pdf/03_Industrial_Track/19_109_IT.pdf [Accessed 13 October 2011]. Rao, S., 2011. E-tailing in India. [Online] Available at: http://www.chillibreeze.com/articles_various/E-tailing.asp [Accessed 11 October 2011]. Rockefeller, E., 2006. E-Retailing: An Internet Business. [Online] Available at: http://e-commerce.bestmanagementarticles.com/a-31443-e-retailing-an-internet-business.aspx [Accessed 10 October 2011]. Roiter, N., 2011. How to Secure Cloud Computing. [Online] Available at: http://searchsecurity.techtarget.com/magazineContent/How-to-Secure-Cloud-Computing [Accessed 12 October 2011]. Ropelato, J., 2011. What is a Shopping Cart? [Online] Available at: http://shopping-cart-review.toptenreviews.com/what-is-a-shopping-article.html [Accessed 12 October 2011]. Scripting Master, 2011. Server-Side Scripting. [Online] Available at: http://www.scriptingmaster.com/asp/server-side-scripting.asp [Accessed 14 October 2011]. Talbot, D., 2009. How Secure Is Cloud Computing? [Online] Available at: http://www.technologyreview.com/computing/23951/ [Accessed 12 October 2011]. Turban, E., Leidner, D., McLean, E. & Wetherbe, J., 2005. Information Technology for Management: Transforming Organizations in the Digital Economy. New York: Wiley. Webopedia, 2011. shopping cart. [Online] Available at: http://www.webopedia.com/TERM/S/shopping_cart.html [Accessed 14 October 2011]. Read More