New Technology in Business - Assignment Example

New Technology in Business Executive Summery This report presents the detailed analysis of the Paisley Patterns company regarding the implementation of the web based ecommerce business. This web based business enhancement is aimed at providing the business a better competitive edge and effective business scope. This research based report will provide a deep insight into the overall business enhancement, web based business implementation, web hosting, main business changes for company operations and critical security recommendations and network considerations. Introduction “The application of the Internet technology to traditional business and administrative activities has introduced substantial return and facilities that have given the business a new life. E-commerce gives buyers and sellers a modern and up-to-date environment or methods of communication and offers an opportunity to generate new marketplaces. In common it is recommended that the development of E-commerce outcomes in higher firm efficiency and competence as a consequence of lower search and transaction expenses” (Kotler, 1997). “The internet is swiftly becoming the technology of preference for electronic commerce for the reason that, it presents or allows businesses an even trouble-free method to connect with other businesses and individuals at a very small expenditure” (Martin Verwijmeren, 1996). At the present time, Web sites are accessible to consumers 24 hours a day. Modern and up-to-date marketing and sales methods can be fashioned. Managing transactions electronically can diminish the costs of transaction as well as release time for some goods, particularly those that are entirely digital (for instance software, text products, images, and videos etc.) (Laudon & Laudon 1999, p.306) Paisley Patterns business is presently operating with the wholesale cotton fabrics, primarily through a travelling sales force. By viewing the potential business enhancements and for getting the maximum market share Paisley Patterns business has decided to implement a web based system for the handling of online business and extending the scope of business. This analytical and research based report is about the detailed analysis of the Paisley Patterns business web based system implementation. This report will provide a deep insight into the overall new technology system implementation and potential enhancements in business working. In this report, I will analyze the main working areas and division those will require some type of transformations. This analysis based report will also present a deep and comprehensive overview of the web hosting and security recommendations and network considerations. Business Background Paisley Patterns Company has well established company that sells wholesale cotton fabrics, primarily through a travelling sales force. This business is working on the physical basis for the handling and management of the wholesale cotton fabrics business. In this way the business working makes the operations more critical and hard for the management of the operations. This way of business working is less flexible for handling of the business activities. Modern Technology in Business Few years ago, the Internet was not available to the majority people. Nowadays, the Internet is the main persuasive tool all over the world. The Internet is a collection of a variety of resources and services (Carter, 2009). The Internet has a power of connecting thousands of corporations into a single network, producing the basis for a huge electronic marketplace. “An electronic market is a market place that is developed by computer and communication technologies that connect numerous buyers and sellers to swap over information, products, services, as well as payments” (Laudon & Laudon 1999, p.23). With the help of computers and networks these systems carry out their jobs like electronic middlemen, with less expenditure for classic marketplace transactions for instance choosing suppliers, managing costs of ordering goods, and paying bills. Buyers and sellers can carry out buying and sale transactions digitally, no matter what are their locations. A huge range of goods and services are being promoted, bought, and exchanged globally by means of the Internet as a worldwide marketplace. Companies are energetically developing stunning electronic brochures, marketing banners, product manuals, and order forms on the Internet. Almost every kind products and services are obtainable on the Web, comprising fresh flowers, books, real estate, audio and video songs, electronics, and steaks (Laudon & Laudon 1999, p.23). The major components of the Internet are the World Wide Web and E-mail. There are a large amount of the search engines, up-to-the-second sports scores, celerity web sites, and chat rooms plus E-mail full of negotiations. The Internet is as well positioned as one of the most excellent business tools at the present time. Approximately the entire households have the facility of the Internet; but previous to people attach to the net, they require being aware of its advantages and disadvantages (Carter, 2009). For the Paisley Patterns company B2B in the Ecommerce linking to a marketing or advertising plan intended at businesses openly by means of customers as contrasting to other online businesses. The B2B is mainly utilized in situation to business or commerce that is carried out on the web among a profitable venture as well as a customer. The Business-to-Business application is fundamentally utilized when huge procedures are essential among dealing associates as well as in greatly elevated amounts than B2C application (Liu, 2002). Why Web-presence for Paisley Patterns business Now days we have seen all around the web based business has evolving more readily so it is really important to have an online business system so that our business can flourish. E-commerce is most likely one of the majority popular subjects between sorts of studies on the effects of the Internet (Shelly, Cashman, & Vermaat 2005, p.29). A lot of studies regarding business to customer Internet shopping have been done to recognize main factors influencing buying decisions on the Internet, which comprise, in common, the psychographic and demographic characteristics of customers and the excellence of products or services (Kotler, 1997). In terms of a comprehensive study for the composite affects of e-commerce on traditional integrated logistics, a difference has to be drawn among the two most important techniques of online management those are known as business- to-business or B2B and business-to-consumer or B2C (Carter, 2009). B2B business is typically characterized by a match among trade chains of the old and fresh financial system. For the main fraction driven by companies, B2B markets and consequential business lead from the logistical viewpoint, to large volumes per order to a comparatively little amount of diverse consumers. This B2B technique of online transacting and ecommerce permits the accomplishment of cost proficient and quality proficient retail chains and integrated logistics, for the reason that of the small level of difficulty with previously established logistics systems (Touchbriefings, 2009). The new web based systems for the Paisley Patterns Business will provide a broad market share and enhance the power of the Paisley Patterns Business to reach and attract more customers. Scope of New System for Paisley Patterns business The implementation of the new web based system for the Paisley Patterns business will have following scope; Enhancement of the Paisley Patterns business working Incorporating new technology options Facilitating for capturing new marketplaces Enhancing new working power Safer business transactions Ease for customer handling Management for customer complaints New markets discover Increased market share Better platform for marketing and advertisement New website implementation will minimize the transitions time Additional cost for the manual working and handling will be minimized Extensive and enhanced order processing system Multiple payment choices New structure of Paisley Patterns business This section presents the detailed analysis of the Paisley Patterns business new structure after the implementation of the new business website “paisleypatterns.co.uk”. Here I will assess the main areas and structure of the paisleypatterns.co.uk website implementation and Paisley Patterns business structure. In current few years, a variety of business activities and transactions on the Internet has augmented and go on to rise rapidly. Ecommerce has been transformed from cautious and perilous business adventures into legitimate and sophisticated business carry outs. At the same time as the traditional ways of doing business are up till now in existence, e-commerce has opened up a fresh frontier for individuals and companies to connect in economic, business, and trade activities. Sales capacities in Ecommerce are added up in billions of dollars (Norton 2001, p.371). Customer relations The Internet offers organizations with modern and up-to-date channels of communication and dealings that can produce quicker yet more cost effective relations with customers in sales, marketing, and customer support (Laudon & Laudon 1999, p.303). An effectual marketing attempt is foundational upon data and information that would be utilized in conditions of emergent sound commerce policy that augment organization’s return-on-investment, permit for additional flourishing modernism, and guide to enhanced branding efforts, augment the usefulness of our marketing and promotional attempts as well as reinforce our interne / web marketing efforts (Intelebiz, 2009). To attain an accurate market orientation, a corporation needs to establish the consumer the epicenter of its commerce viewpoint. At the similar time, those inside the association have be concerned, as well as turn into helpful, by means of this marketing hard work (Intelebiz, 2009). For the Paisley Patterns business an accurate competitive benefit is able to be understood if there is an assurance to hold in the subsequent proceedings (Doraemon, 2008): Spotlight our consumer – In the new system implementation for the Paisley Patterns business we need to be familiar with how we will attain target, recognize our clients requirements as well as offer the essential services/ products to develop the significance that we would be able to carry to our client; Identify our competition – In the Paisley Patterns business we have to recognize who our main competitor's are, on the other hand recognize what their weaknesses and strengths are, as well as their promotion strategies and potentials. Organize every promotion efforts by means of other functions inside the association– Paisley Patterns business will incorporate the marketing that is not intended to be an secluded function, however rather should disseminate / share information by means of manufacturing, finance, client service, etc.; Market direction – Paisley Patterns business will establish a policy that would be tending to augment general performance as well as augment a corporation's value to its clients. In the Paisley Patterns business customers who work together by means of a corporation over numerous are inclined to be additional loyal and gainful than sole channel customers. Once more, to turn out to be a flourishing multi-channel vendor, we have to first recognize our clients and their inclinations as well as then produce an efficient (marketing) interactions movement by means of the multi-channel technique (Feinberg & R, 2002). Ordering and sales (Supply Chain management) Supply chain management incorporates the supplier, distributor, and customer logistics requirements into single reliable course of action. The supply chain is a collection of physical entities for instance manufacturing plants, supply centers, transportation, retail outlets, personnel, and information, which are connected all the way through processes for instance procurement or logistics, to distribute goods or services from source through utilization (Laudon & Laudon, 1999, p. 55). To handle the supply chain, an organization fights to do away with delay and cut the quantity of resources engaged along the way. This can be done by streamlining the organizations inside actions or by diminishing inventory expenditures by inquiring suppliers to postpone release of goods and their payments until the moment they are required. Supply chain management can be utilized to create well-organized customer response systems that act in response to customer demands more proficiently (Laudon & Laudon, 1999, p. 55). For the new ecommerce based Paisley Patterns business the ordering and sales will be better in handling and management. Here we will have easy way for the online ordering and sales system. Our vendor will be capable to take the order easily. Customer will also have easy way of paying and purchasing the products online. For the Paisley Patterns business the growing acknowledgment of the strategic significance of supply chain management and the increasing practice of ESCM, this function of a B2B or (business-to-business) electronic commerce model to hold up supply chain management is yet in its childhood (O’Marah, 2009). In last few years ecommerce on Internet has turned out to be an essential element of company activities (Anderson, 2002). For the Paisley Patterns business ESCM would develop the equipped competence of the company through reforming procedures among the corporation as well as its dealers, company associates, in addition to clienteles (O’Marah, 2009). Online payment system In Paisley Patterns business we are aimed at implementing an appropriate online payment system. This online payment system will be credit card based payments system. This way of e-payment system is also most widely used payment technology. This involves the payment through the credit card. In this method we deliver our card number for the establishment of e-payment. In the pervious few years this way of e-payment is under attack by hackers. Numerous credit card frauds are done in this scenario. So now this way of online payment is considered more dangerous as compared to other way of e-payment. VISA is a most popular credit card cash transfer company (Onlineshoppingrights, 2009). We will apply security techniques to present e-payment facility on our web site. We can use third party like PayPal to make this process safer. Online Marketing Marketers can make use of the interactive characteristics of Web pages to catch customers’ concentration or to get information about their tastes and interest. Various information can be found by asking visitors to register online and give information about themselves. Organizations can even make use of the Web and Internet functions such as electronic discussion groups, mailing lists, and email to generate continuing conversation with their customers. The Web presents a way through which customers can communicate with the organization, their handiness, and get information on their own that before required a human customer support expert (Laudon & Laudon 1999, p.306). For the Paisley Patterns business the main accomplishment aspect in e-marketing is attaining client fulfillment in the course of our major electronic control: the website, the initial inquiry to tackle when mapping for the business website. A universal sketch out abridgment the main idea for emergent Paisley Patterns business’s website is as given below (Clark, 2008): Recognizing our target web based audience. Maintain that viewer’s continually in mind as we continue by means of the arrangements. Run example of our website plan precedent potential clientele as well as application feedback. Be careful of finishing up by means of contradictory business images, one for our Paisley Patterns business website as well as another for the remaining of our association. Build the Paisley Patterns business website simple to interpret as well as navigate Uphold a comparatively reliable look from one web page to one more. Choose a webmaster that is capable in satisfied abilities plus technical knowledge. Characteristic and unsoiled design that builds it simple for customers to determine what you're promotion plus how to e-mail us. Negative Factors of new technology implementation This section is about the negative factors about the new website technology implementation for the Paisley Patterns business. E-payment problems First of all, I will outline few problems that are related to the e-payment system that will be implemented at the Paisley Patterns business. I will try to elaborate these problems in scenario of different online transaction. Having an online deal also requires the online payment. In pervious few years this concern has turned out to be great confront for the online customers. There are lots of cases regarding the online business that have been registered; these embrace online fraud, credit card password theft and prohibited credit transfer. So at the present time the eCommerce appears to be unsafe place for business. Here we are facing danger of credit card information theft, scamming, virus and intelligent spies. These all tetchiness has on goal to exploit the online customer’s information and assists. There are several solutions to tackle such problems, for instance we can stop illegal intrusion through implementation of system firewall. “The enhancement of safe information transfer protocol is also a noteworthy development in this area. This protocol is called the HTTPS protocol”. That ensures the hazard less information travel and submission (Onlineshoppingrights, 2009). Problem of ESCM In the process of the implementation of Paisley Patterns business electronic supply chain management we require outsourcing. The process of outsourcing requires the large amount of difficult business associations that require being proactively directed (Intelebiz, 2009). In case of the implementation of the Paisley Patterns business electronic supply chain management lots of associations preserves contracts in numerous positions as well as formats by means of small visibility as well as partial aptitude to follow compliance; the majority do not have uniform measures or some means to uphold/ audit agreement formation as well as administration (Anderson, 2002). By means of the ESCM agreement management is a work exhaustive procedure (Anderson, 2002). The online process of the agreement fulfillment is hard to follow given be shortage of visibility interested in conditions and dissimilar foundations of transactional information and data to assess beside agreement terms (Intelebiz, 2009). Nowadays we have a great issue regarding the information security. The online ESCM allows establishment of the online information transfer and sharing. In this case we have danger of online information hacking and theft. This is really problematic to the overall organizational security (Intelebiz, 2009). Another difficulty is regarding the proscribed or role-based access to online data reserves and information that is also a main difficulty (limitation) of ESCM (Intelebiz, 2009). Web-Hosting “Web hosting is a service which assigns capacity for customers to showcase their websites on computer servers that are linked to the Internet 24 hours a day and 7 days a week. Servers are commanding computers that have tremendously huge hard drives, or a collection of hard drives. Space is then borrowed to those who wish for a "website presence" on the Internet” (Kayne, 2009). This section is about the implementation of the website of the paisleypatterns.co.uk by Paisley Patterns business. I have researched lots of hosting techniques and finally selected the Dedicated Web Hosting technique for the Paisley Patterns business website implementation project. Why I have selected this technique? The answer of this question is comprehensively given in the discussion below: We all know that business websites are immediately as available as with the strength of web hosting technology. A website will by no means accomplish importance and public presence without the support offered by the web hosting corporations. Consequently, if we want to give more popularity and ease to our website visitors then we have to keep in mind these entire things. We have implemented a Paisley Patterns business website and it is very necessary to provide our visitors and Paisley Patterns business staff an easy and quick access to website resources. Dedicated Web Hosting is the most excellent solution in this scenario (Wagner, 2002). Dedicated web hosting is possibly the most expensive amongst the web hosting means, despite the fact that this category provides the main complimentary return of investment for Paisley Patterns business. We are going to implement the Paisley Patterns business website and for better efficient we do not need to worry about the expensiveness of the web hosting technique, because for the big corporate and Paisley Patterns business needs to obtain ahead of the quality of services, dedicated web hosting is the ideal and the final option (Wagner, 2002). I have chosen the dedicated web hosting because it permits the end user hire a server from the web hosting service suppliers. This allows them to formulate their own operating systems and carry out other probable tasks. The most excellent advantage of this facility is that; Clients are protected from the potential effects of sharing servers and the information with other clients. So by choosing this services we will be able to protect out secrete Paisley Patterns business data and information form the general public access and sharing (Wagner, 2002). Next reason behind the selection of the dedicated web hosting is the facility to use an extremely large disk space, because we have very large amount of data so this dedicated web hosting is best solution in this scenario (Wagner, 2002). Next point is the facility of the high-speed bandwidth by adopting the dedicated hosting services, as I have already discussed that we have to facilitate the thousands of staff members and general public for the website access, so the network speed is really significant factor, as I have researched that dedicated web hosting is the best solution in this situation. We will obtain the greatest advantage by means of dedicated web hosting for the reason that it allows us to maximize the potential if our Paisley Patterns business departments using up the huge amount of disk space and high bandwidth that is facilitating every website visitor to download data from the website at a great deal of faster speed. Similarly these Paisley Patterns business departments are able to upload latest information at a lightning speed making them achieve additional visitors (Wagner, 2002). All three Paisley Patterns business departments will certainly be pleased with the outcomes for the reason that they will certainly get additional perks they could ever imagine. With a high-speed bandwidth every staff member and website visitor will benefit from the high-speed rate of data downloading, one thing that Paisley Patterns business departments should be proud of (Wagner, 2002). With the implementation of these services they will be capable to take pleasure of additional domain names also more web pages to use. We will obtain another advantage is that additional software are as well added as component of the service. Every of these software prices extremely high if purchased on per piece however having them by the package certainly gives us a lot of saving for the end-users (Wagner, 2002). Online Business security at Paisley Patterns web based business This section is about the assessment of the legal and ethical challenges that we need to consider regarding the development of the Paisley Patterns business online website system. Here we have to pay attention regarding the online customer security and management of the personal information on the online Paisley Patterns web based business. Online confidentiality is possibly the main web based commerce apprehension. The common e-marketers have turned out to be accomplished at gathering and examining comprehensive customer information. Marketers are able to simply follow website viewers, as well as numerous customers who contribute in online activities offer widespread personal information. This can leave customers open to information violence if corporations do illegal utilization of the user data and information in promotion their goods or share databases by other corporations. A lot of customers and strategy makers would be anxious that marketers have stepped over the line as well as are abusing customer’s right to solitude (Globusz Publishing , 2009). A lot of customers as well are concerned with online safety of data and information. They are frightened that dishonest snoopers will spy on their web based dealings or interrupts their online money information like credit card information as well as makes illegal buys. Sequentially, corporations performing production or advertising investigate online apprehension that others will utilize the internet to attack their personal properties and computer systems for the reason of profitable intelligence or still damage. There emergence to be a continuing rivalry among the technology of web based safety systems as well as the complexity of those looking for to break them (Globusz Publishing , 2009). Some business that transaction by means of customers’ data and information has to take solitude matters gravely. A number of corporation’s sight solitude like method to increase viable benefit as somewhat that guides customers to decide one corporation over another. The most excellent technique is for market investigators to inquire simply for the data and information they require, to employ it sensibly to offer value, and to keep away from distributing information with no customers’ permission (Globusz Publishing , 2009). In case of the Paisley Patterns web based business we will establish a better privacy policy that will involve all the attributes of the customer information safety and privacy. This privacy policy will involve all the main customer satisfaction attributes. Conclusion Internet is the growing need of every business. It provides lot of facilities for carrying out business activities. In this research based report I have presented a detailed overview of the web based technology implementation at Paisley Patterns business. In this research I have outlined the areas of the Paisley Patterns business those will be enhanced through the website implementation. I have talked about different areas of the business that need some type of enhancements. This report has also outlined the negative impacts of this technology implementation. In this report, I have also discussed about the web hosting and its technology for the business. This report will provide a better insight into the business process and working areas. References 1. Anderson, D.L., Lee, H. 2001, New supply chains business models – the opportunities and the challenges, Achieving Supply Chain Excellence through Technology, Vol. 3 pp.12-18. 2. Carter, B. 2009. The 5 Best Revenue Models in E-Commerce History. Available at: http://ezinearticles.com/?The-5-Best-Revenue-Models-in-E-Commerce-History&id=102842, The-5-Best-Revenue-Models-in-E-Commerce-History&id=102842 [Accessed 31 August 2009]. 3. Clark, G. T. 2008. E-Marketing Principles and Practices. Available at: http://keycustomdesign.com/resources/articles/ecommerce,7/marketing-principles,12.html [Accessed 31 August 2009]. 4. Doraemon. 2008, 1 8. Customer Retention Strategies and CRM on the Internet. Available at: http://www.echeat.com/essay.php?t=26138[Accessed 31 August 2009]. 5. Feinberg, R., & R, K. 2002. E-CRM Web service attributes as determinants of customer satisfaction with retail Web sites. 6. Globusz Publishing. 2009. Ethical issues in Marketing Researchhttp. Available at: http://www.globusz.com/ebooks/MarketingResearch/00000020.htm[Accessed 31 August 2009] 7. Intelebiz. 2009. E-Commerce. Available at: http://www.intelebiz.com/ecommerce/ [Accessed 31 August 2009]. 8. Kayne, R. 2009. What is Web Hosting? Available at: http://www.wisegeek.com/what-is-web-hosting.htm [Accessed 31 August 2009]. 9. Kotler, P. A. 1997. Marketing: An Introduction. NJ: Prentice-Hall, Upper Saddle River, NJ. 10. Laudon, K. C., & Laudon, J. P. 1999. Management Information Systems, Sixth Edition. New Jersey: Prentice Hall. 11. Liu, L. P. 2002. Global Economics Growth: Theories, Research, Studies, and Annotated Bibliography: 1950-1997. Greenwood Press, Westport, CT. 12. Martin Verwijmeren, P. v. (1996). Networked inventory management information systems: materializing supply chain management. International Journal of Physical Distribution & Logistics Management , 16-31. 13. Norton, P. 2001. Introduction to Computers, Fourth Edition. Singapore: McGraw-Hill. 14. O’Marah, K. 2009. How Do You Design a Supply Chain Organization to Achieve Maximum? Available at: http://www.i2.com/supplychainleader/issue7/departments/opinion-supply-chain-organization-design.cfm [Accessed 31 August 2009]. 15. Onlineshoppingrights. 2009. Internet Shopping Payment Methods. Available at: http://www.onlineshoppingrights.co.uk/internet-shopping-payment-methods.html [Accessed 31 August 2009]. 16. Shelly, Cashman, & Vermaat. 2005. Discovering Computers 2005. Boston: Thomson Course Technology. 17. Touchbriefings. 2009. E-Commerce (Phishing – Learning to Avoid the Bait). Available at: http://74.125.153.132/search?q=cache:zvK3PiQyn3MJ:www.touchbriefings.com/download.cfm%3FfileID%3D9719%26action%3DdownloadFile+E-Commerce+by+Touchbriefings&cd=2&hl=en&ct=clnk&gl=pk&client=firefox-a. [Accessed 31 August 2009]. 18. Wagner, D. 2002. Web Hosting new challenges. In Proceedings of the 9th ACM Conference on Computer and Communications Security. Read More