Operations Project Management - Case Study Example

Operations Project Management By Table of Contents Table of Contents 2 Introduction 3 Business of EasyJet 4 Importance of Operational Management function 7 Logistical Issues Relating To Globalization 9 Any other Operations Management issues 12 Another operations management issues EasyJet facing presently is regarding the increasing market competition. The air line marketplace is evaluating day by day and adding more value to the business and operations in the overall world air line companies. In such environment EasyJet needs to establish effective services and management structure that have the capability to continually add value to the business operations. In this case Easyjet needs to spend extra cost regarding the effective upholding of these quality standards. 12 Summary 12 Introduction Operations management is a paradigm of industry lined by means of the manufacture of products and deliverance of services, as well as engages the accountability of making sure that business processes are well-organized in areas of utilization as small resource as needed, also effectual in conditions of convincing consumer needs. It is linked by means of organizing the procedure that adapts contributions in the shapes of labor, materials also energy into production like services and goods (Spain Exchange, 2009). EasyJet Airline Company Limited is a British Airline company. EasyJet Airline Company Limited has established its main headquarter in Hangar 89 at London Luton Airport, England. EasyJet Airline Company Limited carries huge number of travelers as compared to any other UK based airline company. The business of EasyJet Airline Company Limited is operating through both international and domestic scheduled services on 387 routes linking 104 North African and European airports. The EasyJet Airline Company airline’s main factor of popularity is its fewer prices as compared to other international travelling companies (easyJet, 2009) and (freeonlineresearchpapers, 2009). In this report I am going to present a detailed analysis of the operations management and business analysis of EasyJet. This report is basically aimed to analyze the operations management and its impacts on the business. Here I will assess the different aspects of operations management and business operating with regard to EasyJet Airline Company. In this report I will try to elaborate the business of EasyJet Airline Company, few of its operations management functions, quality management and other issues in operations management. Business of EasyJet In 2008, more than 44.6 million passengers used the service of EasyJet Airline Company, and it was second after Ryanair, another airline through considerable United Kingdom operations however foundational at Dublin Airport, Republic of Ireland that offered its services to 57.7 million travelers in the similar period (freeonlineresearchpapers, 2009) and (easyjet-2008, 2008). The EasyJet Airline Company business holds a UK Civil Aviation Authority Type. The EasyJet Airline Company is a license holder which permits it to take travelers, cargo as well as mail on aircraft through 20 or more seats. EasyJet Airline Company has developed a business policy that permits business of EasyJet to have a speedy development (easyjet-2008, 2008). The main start taken by the EasyJet Company was in year 1995, comprising grown through a blend of attainments as well as base openings fuelled through customer requirement for low-priced air travel. Presently the operating cycle of the EasyJet Airline Company, with permission airline EasyJet Switzerland, has spread over 180 aircraft from 19 bases all through Europe. EasyJet is the most preferable choice while going in any nation through UK. The airline services are most excellent in whole Europe in terms of less cost and excellence in serving its travelers (easyjet-2008, 2008) and (Answers Coproration, 2009). Impact of operations management of business strategy Like Ryanair EasyJet also makes use of its business model as of American air carrier southwest. Other airlines have modified this model intended for the European marketplace in the course of additional cost-cutting events such as not selling related flights or offering approving snacks on board (freeonlineresearchpapers, 2009). The main points of this business model are rapid turnaround times, elevated aircraft utilization, charging for extras as well as keeping operating costs small. As the two airlines share a widespread business design, but the policy of EasyJet Airline Company is different from Ryanairs in a numeral of regions. EasyJet Airline Company flies primarily to main airports in the cities that it serves, as Ryanair frequently decides secondary airports to decrease costs. For instance, EasyJet flies to Paris Orly and Paris Charles de Gaulle Airport, the main airports in Paris, as Ryanair flies to the lesser Paris Beauvais Tillé Airport, a 75 minute bus journey as of Paris. EasyJet Airline Company as well spotlights on drawing business passengers through presenting suitable services like that the opportunities to transport on to an earlier flight for free (freeonlineresearchpapers, 2009). Before we discuss operations management at EasyJet, we need to know the basic concepts of operations management. “Operations are collection of core actions and activities of an organization, and engage the manufacturing, selling, and maintenance of the products and services that the organization produces” (Shelly, Cashman, & Vermaat, 2005). And “the process of operations management is acknowledged as production/operations management; design, operations, and improvement of the productions/operations systems that build the organization’s main products or services” (Shim & Siegel, 1999). “The operations management of a company consists of the design, operation, and enhancement of the activities that produce and distributes the basic products and services of the company. From an organizational point of view, operations management can also be described as the management and arrangement of the direct resources that are compulsory to build and issue organization’s products and services. Operations management is a part of company which deals with the development of products and services, as well as comprises the job of making that organization’s actions are well-organized and successful (Jayalath, 2009). Operations management can exactly be well thought-out as a subject of business related with the development of services, and consists of the individual accountability of making certain therefore as to business procedures are well-organized in terms of utilizing as minimum resources as required, and efficient in terms of fulfilling customer needs (Fisher College of Business, 2008). Organizations like EasyJet Airline Company are normally concerned with operations management for the reason that it gives deep insight into how well and efficiently the actions and processes of an organization to transform input into useful products for the operation of business are working. The importance of operational management in EasyJet Airline business cannot be denied as it controls the system of procedure of the entire business (easyjet-2008, 2008). The relative significance of operations management for EasyJet Airline Company has augmented considerably in last few years. Major worldwide competition, product development in short supply and service life-cycles, well educated and conscious customers, and the competencies of modern and up-to-date knowledge have put rising pressures on the activities of operations management to enhance output on the other hand providing an extensive collection of high-quality products and services. The competitive workforce and with the increase globalization of marketplace, corporations are distinguishing that operations function can also be used to strengthen their position in the global market place. As I have early stated that EasyJet Airline Company operations management is linked with the organizational offering of services and engages the accountability of making sure that company processes are well-organized through as small resources as possible (easyjet-2008, 2008). The operations management for EasyJet Airline Company also focuses on establishment of the successful parameters for the quality assurance and management (easyjet, 2004). The quality management through operations management in any business is really main working policy. EasyJet Airline business establishes a comprehensive quality development plan (easyjet-2008, 2008). These plans engaged a significant job in the businesss turnaround and accomplishment (Jayalath, 2009) and (Turban, Rainer, & Potter, 2004). Importance of Operational Management function This section presents analysis of the main areas of the operations management for EasyJet Airline Company. Here I will present the detailed overview of divisions that are influenced or handled by the operations management. Frequently, businesses working at small level are not concerned with operations management. But it is an important part of large organization like EasyJet. EasyJet Airline Company operations management primarily throws light on watchfully organization of procedures to produce and give out services (easyjet-2008, 2008). On the other hand, they handle the activities that falls in the class of operations management. Foremost, on the whole activities at EasyJet Airline Company frequently consist of services, development and delivery. Nonetheless services offering is usually reflects on one or further intimately related product that can be acknowledged as a services line. All operations in EasyJet Airline Company are performed in sense of operations management (easyjet, 2004). Connected activities take in supervising purchases, controlling quality, organization of inventory and material, logistics and assessments. Generally they put their attention on effectiveness and efficacy of processes (McNamara, 2009). “Consequently, operations management frequently comprises substantial measurement and deep study of in-house processes and actions. Eventually, the approach operation management is applied in an EasyJet Airline Company depends enormously on the nature of services in the firm (freeonlineresearchpapers, 2009).The main areas of the operations management are: given by (McNamara, 2009); Procurement (Purchasing) Practices Procurement (Purchasing) Practice is regarding the purchase of a variety of material from suppliers as well as vendors- materials encompass services, computers from lawyers, insurance, etc (McNamara, 2009). Management Control and Coordinating Function Management control and coordinating function comprise a wide variety of activities to make certain that business objectives are always being attained in a successful and well-organized fashion (McNamara, 2009). Product and Service Management The product and service management activities are main activities that are concerned with service and product administration and are comparable to those in operations management. Though, operations management is concentrated on the actions and activities of the whole business, rather than organizing a product or service (McNamara, 2009). Quality Management This activity of operations management is fundamental for efficient operations management, mainly continuous development. New progressions in quality, like that Total Quality Management and benchmarking, have resulted in advancements to operations management as well (McNamara, 2009). Besides we also have variety of areas those are under the influence of the operations management like; (McNamara, 2009) Distribution Mediums Inventory management system General Resources about Inventory Control and Management Logistics and Transportation Management EasyJet has established effective quality and control mechanism for the enhanced services delivery. In the regard of the EasyJet Optimized Systems, services and Solutions are a world-class in terms of quality. EasyJet is one of the main supplier of safety-critical systems, high-integrity, services that augment asset accessibility as well as drive down working costs. By means of more than 400 workers operational from offices in the United Kingdom and US and EasyJet business established its domain expertise and fundamental competencies in air line service delivery and passenger management services. Now EasyJet has a well established and high quality engineering, information management to protect predictive services, control and optimize consistency and accessibility in the overall operational structure. Integration of the actual operational management plan, against quantifying high-quality and bad practices, plus communicating them all through the business to effect transform in the entire significant to delivering value. This will allow EasyJet to add greater control over fuel utilize, comprehend extra fuel gains as well as recognize novel savings opportunities (Giddens, 2009). Logistical Issues Relating To Globalization EasyJet Airline Company logistics can be described as “course of action of storing, moving and retrieving material and people efficiently as well as economically”, then sets out on to division its system into main planning regions (freeonlineresearchpapers, 2009): Customer service levels EasyJet Airline Company travelers comment that the airline, staff language skills are correspondingly “extremely poor” as well as “deprived”. This could be a main difficulty for EasyJet airline like globalization is enlarging extremely fast. The problems regarding the language are happened because staffs members belong to UK are advantaged because it is considered that English is a universal language. However it is not sufficient. EasyJet Airline requires their cabin staff to be smooth in spoken and written English as well as they need to know about other languages. In this regard no other languages training is conducted (freeonlineresearchpapers, 2009). Transportation Management EasyJet Airline Company is presently involves the issues regarding the new route network that leads to another logistics issue. Additional routes entail additional flights as well as consequently additional planes. This ways that, the extra routes businesses take on, the more planes they will have to buy. In this scenario EasyJet Airline Company is involving the following issues (freeonlineresearchpapers, 2009): Petrol EasyJet Airline Company is presently dealing with the issues regarding the petrol that is one of the commercialized goods that suffer fluctuation almost daily. It influenced not simply direct customers in gas stations however as well airline businesses. In this case EasyJet Airline Company normally augments ticket prices to cover up the increases (easyjet-2008, 2008). Airlines and the Nature: Environment EasyJet Airline Company is also dealing with the issues of nature. In this regard it is assessed that a plan are having huge emissions of CO2 in the nature that is dangerous. Therefore EasyJet is trying to decrease CO2 emissions and fuel burn for each passenger kilometre (easyjet, 2004). Airlines and the Nature: Climate EasyJet Airline Company business is also need to tackle the issues regarding the bad weather. Establishment of pre warning system needs to be effectively handled and mange the main climate related aspects and problems. In this structure they need to establish a comprehensive structure that effectively manages the main issues regarding the weather and climate so that passengers can trust on the business services (freeonlineresearchpapers, 2009). Approaches to quality management This section highlights the main areas of the quality management for the EasyJet management. It is testimony to flexibility of the EasyJet business model as well as the quality of the EasyJet community that the company sustained to make development in a tremendously challenging year. The price of petroleum increased to unprecedented levels as well as fewer well positioned competitors resisted to survive resulting in capacity exiting the marketplace (easyjet-Audit , 2009). Through buying credits completely as well as directly from United Nations backed projects, the EasyJet scheme will make sure that the offset is of the uppermost quality as well as that passengers’ involvement will arrive at the projects devoid of wasting money needlessly on administration. EasyJet carries on in its promise to making its carbon offsetting system the majority transparent, dependable as well as efficient of some system offered through any airline in Europe (easyjet-Interim Results , 2006). EasyJet management development carries on partnering with leading schools like that Ashridge School of Management and London City University to make certain its managers obtain high excellence hold up in raising their skills. The variety of electronic learning media has been improved to give managers the better flexibility as well as choice in how they set out about their learning (easyjet-2008, 2008). Any other Operations Management issues Dealing with other operations management issues they need to assess the factors regarding the safety of passengers. The rising attack of terrorism in pervious years has made it hard to manage effectively the business and operational structure. In this scenario management is trying to handle the overall security of the airports and passengers. Another operations management issues EasyJet facing presently is regarding the increasing market competition. The air line marketplace is evaluating day by day and adding more value to the business and operations in the overall world air line companies. In such environment EasyJet needs to establish effective services and management structure that have the capability to continually add value to the business operations. In this case Easyjet needs to spend extra cost regarding the effective upholding of these quality standards. Summary The management of EasyJet business is trying to uphold and continue its progressing developments in the overall operational structure. The business and operational management structure of EasyJet is successfully competing the global evolutionary operational management standards. EasyJet has established a greater market value. This business has presently implemented lot of effective transformations in its overall operational structure. In this regard Easyjet is spending huge cost and recourses so we can say that EasyJet will continually establish a greater business value. In this report I have presented detailed analyses of the operational management and business analysis of the EasyJet. Here I have outlined the operational management structure of the EasyJet business. In this research I have analyzed the main impacts on the business and through the logistical issues. This research has also outlined the main quality aspects of the EasyJet management. This report has spotlighted the issues in operations management. I hope that this report will offer a deep insight into the overall operational management of the EasyJet business. Bibliography Answers Coproration. (2009). EasyJet. Retrieved October 20, 2009, from Answers.com: http://www.answers.com/topic/easyjet easyJet. (2009). About easyJet. Retrieved 10 19, 2009, from http://corporate.easyjet.com/en/about-easyjet.aspx easyjet. (2004). Annual report. Retrieved 10 19, 2009, from http://www.easyjet.com/common/img/2005-01-24-AnnualReport.pdf easyjet-2008. (2008). Annual report and accounts 2008. Retrieved 10 19, 2009, from http://corporate.easyjet.com/~/media/Files/E/easyJet/pdf/investors/result-center/easyJet_ar081.ashx easyjet-Audit . (2009). easyJet plc Audit Committee Terms of Reference. Retrieved 10 19, 2009, from http://www.easyjet.com/en/investor/terms_audit_committee_march_2009.html easyjet-Interim Results . (2006). 2006 Interim Results . Retrieved 10 19, 2009, from http://corporate.easyjet.com/~/media/Files/E/easyJet/pdf/investors/presentations/easyJetInvestorPresInterim0030506.pdf freeonlineresearchpapers. (2009). Logistics Issues Facing Both Easyjet and Ryanair . Retrieved 10 19, 2009, from http://www.freeonlineresearchpapers.com/easyjet-ryanair-business-analysis Jayalath, C. (2009, September 15). An Overview on Operations Management. Retrieved September 16, 2009, from ArticlesBase: http://www.articlesbase.com/technology-articles/an-overview-on-operations-management-1232537.html McNamara, C. (2009). Operations Management. Retrieved August 20, 2009, from Free Management Library: http://www.managementhelp.org/ops_mgnt/ops_mgnt.htm Spain Exchange. (2009). Study Operations Management Technology. Retrieved September 13, 2009, from SpainExchange.com: http://www.spainexchange.com/article/282/study_operations_management_technology Shelly, Cashman, & Vermaat. (2005). Discovering Computers 2005. Boston: Thomson Course Technology. Shim, J. K., & Siegel, J. G. (1999). Operations Management (Barrons Business Review Series) . Barrons Educational Series. Turban, E., Rainer, R. K., & Potter, R. E. (2004). Introduction to Information Technology,3rd Edition. New York: Wiley. Read More