Operations Strategy - Rolls Royce - Coursework Example

evising operational strategies but more sustainable initiatives are to be taken up in these processes so as to ensure higher strategic reconciliation of the objectives and resources of the company with the demands arising in the broad environment of the company. The operations strategies of a company have become critical for the success, sustainability and profitability of the business in the current complex, dynamic and intensely competitive corporate world. The report is commenced discussing the background of the case company and by providing an overview of the company in the current scenario.

This is followed by a review of the literary works prepared and published by scholars and academicians in the arena of operations management and operations strategy. The different theories and concepts related to operations strategy are then applied and related to the operations strategy and operations management done in Rolls Royce Plc. A section of the report is dedicated to the discussion of the strengths and weaknesses of the company in employing its operational strategies. The report is suitably concluded by highlighting the important findings from the study and by making suitable recommendations for improving the operations management of Rolls Royce Plc.

for ensuring higher sustainability, competiveness and success in the future years of the business. Rolls Royce Plc. is a multinational company which started the business with automobile manufacturing and later entered into the foray of aero engine manufacturing. The company was found in the year 1906 by Charles Stewart Rolls and Sir Frederick Henry Royce as a form of partnership venture. Rolls Royce Plc. in the current market provides integrated power and engine solutions to customers in the civil, aerospace and defence markets along with the production of high end automotive.

Rolls Royce Plc. is highly renowned for the superior manufacturing and engineering quality of the products and is also well known for the