Entrepreneurship - FACULTY OF BUSINESS, ENTERPRISE AND LIFELONG LEARNING - Essay Example

High quality service and greater assortments of coffee and tea menu are of great demand. Kaffiene is an existing brand in London and the investor is planning to expand the brand by opening a shop near King’s College after analysing its potential market growth. Kaffeine established its first store in the year 2006 at 66 Great Titchfield Street, Fitzrovia. The primary idea was to experience its customers an Australian style café that focuses on serving the best coffee, excellent food and cordial service.

The gourmet coffee in London was getting popular, when the Great Titchfield street store was launched and since the media, public and industry has bestowed their love and loyalty for Kaffiene as it is one of the primary cafes with its own exclusive kinds in the U.K, setting itself as a brand and a benchmark for its competitors and new entries. Its forte is its service, high store design, and efficiency as well as the empathy, ambience and empathetic staff. Its selection of the best techniques and machinery to brew the coffee from the Synesso Cyncra Espresso machine as well as the rare selection of coffee, tea and fruit beverages as well as assorted menu makes it stand out from the other in the competition (Kaffiene , 2015).

Therefore Kaffeine would prove itself to be a flourishing business expansion in the UK market and attract more customers leading to repeat visit due to its established brand name. It would be profited by the propinquity to the King’s College, London which would result in repeat consumers. Kaffeine would offer the best service and beverage prepared in that area with side menus like patties, pastries, fruit beverages, sandwiches and burgers as well as free indoor games, music instruments that the customers can play as their pastime and free books to read and relax (Mortimer, 2011).

The Kaffeine