Company Health Care in Leeuwarden Persona - Essay Example

Management Company health care in Leeuwarden PERSONA This is a huge insurance company whose goal is attaining innovation in healthcare that can be of benefit to its customers. One of the techniques of achieving this is by using their application or e-health. The company’s chief innovation officer visited our classes to share with us his vision for the company product. Thus one of the biggest transformations being witnessed undergoing reform is from cure to prevention. This ensures that people do not get sick through their use of app health and e health. The company’s plan is to concentrate on Leeuwarden Groningen as well as the north part of Netherlands, however their region is Friesland where they command around 62 percent market share. In addition, the insurance company provides customers with the same basic products across all ages. Their composition is 50 percent customers of fired employers and 30 percent direct of new customers. The company’s health insurance rules differs from those of other insurance companies and they usually take in all types of customers both healthy and unhealthy ones together with all various types of leveling. Nevertheless, the biggest challenge for the company is giving a discount to unhealthy customers. The company’s system is excellent for singularity though not good for investment stimulation and this makes it hard to earn money in this particular direction. In November 2014 vitality program, each customer can receive 100 points annually and can get additional points and they can use these points as well as choose some service from this vitality program so as to enhance their health. However, they lack the measure for their vitality. Through use of a tiny wearable system, measurement of everything and collection of data of a customer’s health can be effectively done. This system resembles a watch and costs around 150 Euros with the prices anticipated to drop by 5 years. Basically, two types of insurance exist; 1. Mandatory insurance which is for everybody’s safety and has to be paid by everyone 2. Voluntary insurance which comprises of luxury alternatives such as physical therapy, dentist package as well as vitality. In the case of vitality package, an individual pays only a tiny amount monthly and afterwards s/he is offered one of those wearable systems at no extra cost. Thus; The people grow quite old, or unhealthy, and they aim at getting more people to grow in a manner that is healthy. The company’s mission is making the residents of Friesland region to grow in manner that is healthy in addition to guaranteeing delivery of extremely high-quality of the health service to customer. Their ambition is stimulation of a customer’s quality of life within the region. Innovation; what we are going to do Creating a business model for fun for fit in the present situations; 1. Each customer is different since not everyone can utilize such a program. Thus we intend to ensure that everyone uses it online. They must communicate with the customer. 2. Search for the segment groups such as employers as well as direct customers for Friesland itself. 3. Attempt to make a business model have a direction to gift the customers and not punish Working in PERSONA is a gain Design a different customer empathy map What could be e-health value proposition for the year after that? The present product has AV web shop though it does not complete the e-health offer in its very limit. If we clearly single out who is part of segments we can target his employer as well as his family to transform their life style Design a business model with who the customers are and what their packages are What are the products they are offering? One is a wearable product Research on the experience of the customer after offering What are the services that go above the product? The portfolio box Portfolio box website basically focuses on what the company does. Thus, the website explains that Portfolio box concentrates on making the boxes for use during presentations. The website is so on point such that it explains in detail what they do and why they do it. The website carries the company’s tagline which is “our Portfolioboxes are cared for as much as the work you put in them.” The idea of this website therefore is to explain to the public what Portfolio boxes does, in addition to taking the customer through the company’s journey since its inception. Thus the website addresses the working place or the workshop, then the process, company’s history, the people or rather the staffs who work for the company and finally the website discusses some testimonials written by some of the customers. The main idea is therefore making the customers/people know what the company does as well as well as advertising. Peiter Dijikhuis happens to be an entrepreneur whose business idea concerns the labor market; he also endeavors to assist individuals searching for jobs, in simpler techniques by making use of the online website. In addition, whenever any company wants to hire an employee, they can make use of this framework and pay for it to get someone (full) information or portfolio (membership).As of now, he does not have segments or target people yet. The opportunities offered by the labor market could bring along a new customer. This is because anyone can make use of the website platform which shows as well as explains to others what is being done. Innovation There are numerous people who can gain from this platform and the following are the customer segments that can greatly profit from this platform; First and foremost are graduates who are 25 years of age and are either in their first job or part timing. Secondly, it is the corner people who are searching for a 2nd or 3rd job and are aged between 24 -40 years of age. These are people asking what the best career is for them and are looking for the right culture. Thirdly is the outplacement candidates who are aged above 40 and have a lot of experience outside of their job. Fourthly and lastly are companies or agencies. The other thing that I can do is making an empathy map Value proposition as well as making a business model for everyone of the segments. Read More