Logoplaste's Business Plan - Essay Example

Accordingly, the most important actions can be defined as follows:

With respect to production, Logoplaste should

• Maintain the hole-in-the-wall concept
• Promote Logoplaste’s Innovation Lab
• Continuously improve the lab

With respect to operational activities, Logoplaste should

• Keep the costs low
• Maintain the “Can Do” attitude
• Establish lean entrepreneurial ventures in the US
• Manage the back-office functions locally

With respect to finance, Logoplaste should

• Take a financing decision
• Define a repayment plan
• Establish long-term contracts with the clients
• Adjust the length of contracts to the duration of the repayment period
• Analyze the expected future interest rates

With respect to culture and competition, Logoplaste should

• Continue ILab and transparent contract negotiations

With respect to customers, Logoplaste should

• Strengthen relationships with large FMCG companies
• Show flexibility to the clients
• Respond to the demands of the customers

In addition to these activities, Logoplaste should

• Expand internationally and keep growing
• Conduct risk analysis and identify strategies to mitigate risk
• Being pro-risk and make an effective risk management plan
• Manage change resistance

Logoplaste should start by penetrating the US, which is its existing market. The sheer size of the American market, political stability, trade barriers, and low corruption make the US the most suitable penetrating option for Logoplaste compared to other markets.

This report conducted a SWOT analysis to analyze the micro and macroeconomic environment of the Logoplaste company with a view to determining the strategic option which can help secure the near and long-term future of the company. Logoplaste should direct its efforts at increasing its growth rate. This can be achieved by targeting local firms functioning in the current markets more aggressively and by securing the growth through propagation into new markets.

Different measures are needed to be taken to put these actions into practice. These actions include but are not limited to conducting regular workshops and meetings to gain the perspectives and opinions of the staff members, contemplation of a growth strategy, conducting market analysis in the foreign economies where the company intends to expand and investing in new technologies. Taking the proposed measures would help Logoplaste achieve the desired change in the long term.

Nevertheless, the company needs to conduct a thorough risk analysis before expanding internationally to maximize its chances of success. Earlier identification and targeting of the risks and taking appropriate measures to mitigate them is fundamental to successful expansion in foreign countries where the company has not done business before.

In conclusion, Logoplaste is a very successful company and has all the potential and resources to grow internationally.