External analysis of Logoplaste - Essay Example

Analysis of Logoplaste Analysis of Logoplaste Market and Trends The global demand for rigid plastic container industry continues to grow with the evolution of plastic technology and demand for plastics. There is an increased popularity of bottled water and soft drinks, including in developing countries owing to globalization. In consequence, plastic alternatives are currently traditional glass, metal, and paper containers. Even so, legislation affected the industry in matters of environmental concern, and players in the industry have to adopt efficient manufacturing methods (Alcacer and Leitao, 2013, 9).

Players are reviewing their strategies to adapt to the new market trends. CompetitorsLogoplaste exists in a highly competitive market and faces stiff competition from Alpla-Werke, Amcor, Graham Packaging, and Plastipak. Amcor, an Australian packaging giant, is the largest player in the plastic manufacturing industry and packaging business. Alpla-Werke has a large market base in Europe and Latin America, which holds half of its manufacturing plants ((Alcacer and Leitao, 2013, 8). The company seeks to consolidate its place in the fast-growing Asian market.

Graham packaging uses manufacturing processes and technologies to produce plastic containers from various resins. It has its presence in North America, Latin America, and Europe. Plastipak is an American company with several plants in America and Europe and has been a lead supplier for Pepsi. All the companies are great competitors and are currently competing for the Asian market.CustomersLogoplaste has a loyal customer base owing to its beneficial relationship with customers. Its main customers are fast-moving consumer goods such as Coca-Cola and P&G.

Innovative packing attracts positive customer attention, and this is an important factor in the challenging retail market. Logoplaste are forced to expand internationally owing to the presence of their customers globally (Alcacer and Leitao, 2013, 3). They ventured into the Asia Pacific region, and started up a new production unit for P&G in Kuantan, Malaysia to produce packaging for domestic detergents.ReferenceAlcacer, J. and Leitao, J. (2013). Logoplaste: Global Growing Challenges. Harvard Business School.