We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Principles Of The Marketing And Promotion Of Events - Essay Example

Comments (0) Cite this document
Summary
Event marketing is an integral part of the planning process. The writer of the paper "The Principles Of The Marketing And Promotion Of Events" gives careful strategic analysis and evaluation of such complex process as the marketing of events and its features…
Download full paperFile format: .doc, available for editing
Polish This Essay98.9% of users find it useful
The Principles Of The Marketing And Promotion Of Events
Read TextPreview

Extract of sample
"The Principles Of The Marketing And Promotion Of Events"

Download file to see previous pages Before deciding on the marketing approach, it is necessary to ensure that it is aligned with the company’s mission and vision statements (Bowdin et al., 2011). The next principle of strategic marketing planning process for events is referred to research and analysis of both external and internal environments as well as marketing mix analysis. Crowther et al. (2015) recommend embracing a plurality of research methods and adopting multiple research methods. The marketers need to understand various external factors (including political, economic, social, technological, environmental, and legal) that might have an impact on the company’s strategy. Furthermore, it is important to understand key event attendees, their motivation, demands, and expectations of the event, their lifestyle, interests, leisure needs, etc. (Bladen 2012; Bowdin et al. 2011). Understanding of internal event environment also is important, as well as analysis of current competition (Bowdin et al., 2011). One of the great tools that can be used is the analysis of strengths, weaknesses, opportunities, and threats (SWOT). Thus, for example, while analyzing internal environment for managing mega sports events, it is possible to consider good infrastructure in place, good political standing, volunteers as major strengths, while lack of infrastructure, limited budget, lack of human resources can be viewed as a weakness (Karadakis et al. 2010). Opportunities may include the growth of the tourism industry and increase the quality of life, while threats may vary from pollution to political instability (Karadakis et al. 2010). This information is the valuable tool in hands of marketers as it provides them with further insights on how better to develop strategies and tactics related to event product, its place, processes, partnerships, people, and communication (Getz 2012). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Principles Of The Marketing And Promotion Of Events Essay”, n.d.)
The Principles Of The Marketing And Promotion Of Events Essay. Retrieved from https://studentshare.org/management/1693663-see-file-attachment
(The Principles Of The Marketing And Promotion Of Events Essay)
The Principles Of The Marketing And Promotion Of Events Essay. https://studentshare.org/management/1693663-see-file-attachment.
“The Principles Of The Marketing And Promotion Of Events Essay”, n.d. https://studentshare.org/management/1693663-see-file-attachment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Events Management: Principles & Practice
The paper is objective to demonstrate various skills and knowledge which are needed to manage the music events. An event proposal will be prepared which will take into consideration the marketing plan, the finance plan including a planned budget for the series of events and the human resource plan.
14 Pages(3500 words)Essay
Marketing principles
These are the factors that are involved in the marketing process. 1. Try to understand the customer you are targeting. It is very important that the customers that are being targeted should be understood clearly and communicated to others. The pictures should be clear as to what the customer wants and what the customer is demanding.
13 Pages(3250 words)Assignment
Marketing Principles
Marketing in the simplest form is defined as the activity and processes entailed in the creation, communication, delivering and exchanging offerings that have value for customers, clients and partners. In the endeavour to be effective in marketing, certain principles must be followed.
9 Pages(2250 words)Assignment
Marketing Principles
The company has the highest number of employees standing at about 147,000. This highest number of employees is imperative in enabling the company to successfully provide services in about 200 countries. The company has been facing increased competition from other rival groups dealing with soft drinks.
11 Pages(2750 words)Essay
Marketing Principles
Effective new product differentiation and business diversification strategy helped the organization to increase its market share and brand value. The essay will develop a consultant report for Coca Cola in which the competitive position of the organization and organization’s implemented marketing strategy will be evaluated.
8 Pages(2000 words)Essay
Marketing principles
Social Factors 9 D. Technological Factors 9 V. Segmentation 9 VI. Buyer Behavior, Pricing 10 Works Cited 11 I. Introduction This paper examines key marketing principles applied to a real company, in this case Nike. Included is a discussion of the 4Ps of marketing for Nike, marketing costs and kinds of activities tied to marketing, PEST analysis, targeting and segmentation methods/strategies, effect of buyer behavior on Nike marketing and sales strategies, pricing and how that reflects on market realities and Nike's business objectives, and the role of promotions in the marketing mix for Nike (Mind Tools; Ettenson, Conrado and Knowles; Ehrnke et al.).
8 Pages(2000 words)Essay
Marketing Principles
This situation has been the start of the marketing revolution, which had given birth to the concept of marketing management. Marketing management has been defined as the process of “[identifying and establishing, maintaining and
4 Pages(1000 words)Essay
CONSUMER PSYCHOLOGY ( Promotion Events)
purchased for the event, it also discusses in greater depth the rationale behind four purchases in the sense how they influence the decision making of the target customers. Section C of the report, deals with how the application of specific concepts in taking all the decisions
10 Pages(2500 words)Essay
Marketing & Promotion
Keeping in view customers’ preference for products such as coffee has been increasing. The coffee shall target a diverse audience. The overall target audience for this coffee is defined as men and women whose age is between 18 to 60 years and who consume coffee or enjoy
4 Pages(1000 words)Assignment
Marketing principles
The product can also imply to the services, which it is rendering to the consumers. As in the case of SleepWell, its products consist of bedding. For the products to fetch higher value, they must be of quality since
6 Pages(1500 words)Assignment
Let us find you another Essay on topic The Principles Of The Marketing And Promotion Of Events for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us