Small Business Strategies - Essay Example

Small Business Strategies Starting a food truck business is tough, but growing and maintaining a businessis even more difficult. A food truck business requires an individual to invest time in the business adequately, hire or fire being guided by particular purpose, design values, and mission, boost their marketing and more importantly focus on the target customers (Weber 124).A food truck is mostly a vehicle that is equipped to cook and sell food. There are various food elements that are sold in truck food including prepackaged foods, hamburgers, ice creams, sandwiches, among other fast foods (Weber 134).

In recent years, truck foods have tremendously grown. This tremendous resurgence had been fueled various factors including technological advancements in the food production industry, post-recessionary factors among others. Technology has taken part in a significant role in the development of truck food industry. The manufacturers of food production equipment have effectively managed to develop equipment that are effective in terms their mobility, reliability as well as environmental friendliness.

In most cases, food truck businesses are sole proprietorship businesses. In this form of business, the business is owned by one person. The most important feature of this form of business and in particular to a truck food business the regulations do not make any peculiarity between the business and the sole proprietor. Virtually, all government regulations that are associated the owner covers the business.Food trucks are a question to the same choice of concern just like other food service business.

Most they have a fixed address to receive deliveries of supplies. In other cases, a commercial kitchen may be required for the preparation of food. There are various forms of permits and licenses that may be required for a food truck business to be operational. Additionally, the business may require certification from the public health departments to ensure that the health code is observed. Although the legal requirements and definition for food truck businesses may vary depending on the location some typical elements include business as well as liability insurance, a commercial vehicle operator registration of the truck, a work permit for the area in which the business will be operated, food handler certificate, the necessary driver licenses for the truck driver among other requirements (Weber 139).

After acquiring the necessary legal requirements, starting a truck food business is just like any other form of business. Apparently, the decision on how individuals sell their food depend on various factors including ; the startup capital potential for return or budget, commitment to the business, individual creativity and various efforts that are taken to fulfill obligations to others. In other cases, the individual experience as well as the ideal demographic of individual is critical to the operations of a truck food business.

One of the greatest threats that may face a food truck business is competition. It is imperative to identify their main competitors. Understanding their competitors will enable an individual to understand what to capitalize on to ensure that the business have a competitive advantage over their competitors. Additionally, it is important to note that a business in very sensitive in the conception stage since they have not managed to win customers for loyalty. Therefore, during startup, care should be taken to ensure that the business produce high-quality food at a very affordable rate.

In other word, it is important to manage quality and prices effectively. If these two elements are effectively managed, there is a high chance that the business will win customers loyalty and as a result making high sales (Weber 204).Works CitedWeber, David. The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business. New York: John Wiley & Sons, 2012. Document.