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Growth strategies in small businesses - Dissertation Example

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Running Head: GROWTH STRATEGIES IN SMALL BUSINESSES Growth Strategies in Small Businesses [Name of the Writer] [Name of the Institution] Growth Strategies in Small Businesses Introduction Over the past decades, the rapid developments of the Internet and the information technologies have profoundly impacted every aspect of organisational and social activities…
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Running Head: GROWTH STRATEGIES IN SMALL BUSINESSES Growth Strategies in Small Businesses of the of the Growth Strategies in Small Businesses Introduction Over the past decades, the rapid developments of the Internet and the information technologies have profoundly impacted every aspect of organisational and social activities. Many business organisations, including small and medium- sized enterprises (SMEs), have started to adopt business process digitalisation (hereafter "BPD") as a strategy to grow and to gain market and operational efficiency (Johnston, Wade & McClean, 2007, 360). Business process digitalisation, in this study, is defined as an enterprise-wide information system based on the technological foundation of the Internet. To date, the majority of research on SME’s BPD has focused on the antecedents of SMEs engaging in one or few specific types of e-business practice or process (Wymer & Regan, 2005, 442). While these studies provide good understanding of the antecedents and the financial consequences of BPD, how BPD affects SME’s development is still unclear. As a key indicator of firm innovation, organisational growth is crucial to the survival and success of business and enterprise, including SMEs (Huang, Soutar & Brown, 2002, 32). Aims and Objective This study aims to understand how SMEs can use BPD as their growth strategy. Building upon insights from the knowledge based view and the organisational learning theory, the central thesis of this study is that the extensive use of BPD enhances the firm’s knowledge-base resources and improves its organisational learning, therefore contributing to SME’s further growth. Research Question How Business process digitalisation can be used as a growth strategy for SMEs? Methodology Sample and Data Collection The initial sample will be consisting of 414 small and medium-sized manufacturers in engineering, electronics, computer and software industries of the UK. Only small manufacturers in these industries will be selected based on their capacity for innovation and intensive and extensive use of electronic and non-electronic environments to link with customers, suppliers, employees and others in the value chain. To be qualified to be included in the sample, it will be a must that firms (1) have less than 500 employees, and (2) annual sales between $5 million and $1 billion. These criteria are consistent with previous research (BarNir et al., 2003, 795). Telephone survey will be made to the CEO or the President of the company to collect data about the firm and their e-business strategies. In addition to providing background information on the company and themselves, respondents will be asked to evaluate their use of the Internet with customers, suppliers, employees and others. The telephone survey will be administered by the University’s survey centre. References Alavi, M., & Leidner, D. E. (2001) Review: Knowledge management and knowledge management systems: Conceptual foundations and research issues. MIS Quarterly, 25(1): 107-136. BarNir, A., Gallaugher, J. M., & Auger, P. (2003) Business process digitization, strategy, and the impact of firm age and size: The case of the magazine publishing industry. Journal of Business Venturing, 18(6): 789-814. Beck, R., Wigand, R. T., & Konig, W. (2005) The diffusion and efficient use of electronic commerce among small and medium sized enterprises: An international three industry survey. Electronic Markets, 15(1): 38-52. Bharadwaj, A. S. (2000) A resource-based perspective on information technology capability and firm performance: An empirical investigation. MIS Quarterly, 24(1): 169-196. Bharadwaj, P. N., & Soni, R. G. (2007) E-commerce usage and perception of e-commerce issues among small firms: Results and implications from an empirical study. Journal of Small Business Management, 45(4): 501-521. Burke, K. (2005) The impact of firm size on Internet use in small businesses. Electronic Markets, 15(2): 79-93. Chan, M. F. S., & Chung, W. W. C. (2002) A framework to development an enterprise information portal for contract manufacturing. International Journal of Production Economics, 75(1/2): 113-126. Devaraj, S., Krajewski, L., & Wei, J. C. (2007) Impact of e-business technologies on operational performance: The role of production information integration in the supply chain. Journal of Operations Management, 25(6): 1199-1216. Dholakia, R. R., & Kshetri, N. (2004) Factors impacting the adoption of the Internet among SMEs. Small Business Economics, 23(4): 311-322. Donaldson, L. (2001) The contingency theory of organizations: Sage Publications. Henderson, A. D. (1999) Firm strategy and age dependence: A contingent view of the liabilities of newness, adolescence, and obsolescence. Administrative Science Quarterly, 44(2): 281-314. Huang, X., Soutar, G. N., & Brown, A. (2002) New product development processes in small and mediumsized enterprises: Some Australian evidence. Journal of Small Business Management, 40(1): 27-42. Johnston, D. A., Wade, M., & McClean, R. (2007) Does e-business matter to SMEs? A comparison of the financial impacts of Internet business solutions on European and North American SMEs. Journal of Small Business Management, 45(3): 354-361. Kane, G. C., & Alavi, M. (2007) Information technology and organizational learning: An investigation of exploration and exploitation processes. Organization Science, 18(5): 796-812. Kshetri, N. (2007) The adoption of e-business by organizations in china: An institutional perspective. Electronic Markets, 17(2): 113-125. Lee, J. (2004) Discriminant analysis of technology adoption behavior: A case of Internet technologies in small businesses. Journal of Computer Information Systems, 44(4): 57-66. Lumpkin, G. T., & Dess, G. G. (2004). E-business strategies and Internet business models: How the Internet adds value. Organizational Dynamics, 33(2): 161-173. Merono-Cerdan, A. L., & Soto-Acosta, P. (2006) Examining e-business impact on firm performance through website analysis. International Journal of Electronic Business, 3(6): 1-1. Nielson, J. F., Host, V., & Mols, N. P. (2005) Adoption of internet-based marketing channels by small- and medium-sized manufacturers. International Journal of E-Business Research, 1(2): 1-23. Ortega, B. H., Marinez, J. J., & Hoyos, M. (2008) The role of information technology knowledge in b2b development. 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Strategic Management Journal, 24(8): 745-761. von Hippel, E. (2005) Democritizing innovation. Cambridge, MA: MIT Press. Wade, M., & Hulland, J. (2004. ) Review: The resource- based view and information systems research: Review, extension, and suggestions for future research[ 1]. MIS Quarterly, 28(1): 107-142. Wymer, S., & Regan, E. (2005) Factors influencing e-commerce adoption and use by small and medium businesses. Electronic Markets, 15(4): 438-453. Xu, M., Rohatgi, R., & Duan, Y. (2007) E-business adoption in SMEs: Some preliminary findings from electronic components industry. International Journal of E-Business Research, 3(1): 74-90. Zhou, K., Yim, C. K., & Tse, D. K. (2005) The effects of strategic orientations on technology- and market-based breakthrough innovations. Journal of Marketing, 69(2): 42-60. Zhu, K., Kraemer, K. L., Xu, S., & Dedrick, J. (2004) Information technology payoff in e-business environments: An international perspective on value creation of e-business in the financial services industry. Journal of Management Information Systems, 21(1): 17-54. Zwass, V. (2003) Electronic commerce and organizational innovation: Aspects and opportunities. International Journal of Electronic Commerce, 7(3): 7-37. Read More
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