Strategy management - Essay Example

In order to stay relevant in such aggressive market, these companies have been forced to initiate new strategies characteristically from time to time. However, amid the innovativeness and creativity to generate such new strategies such as distinct mobile phone features, capability, speed, memory capacity and so forth, there has been a clash between the principal firms. Ultimately, the aim of each company is not only to stay relevant but to remain dominant in the market as well. In a number of studies by prominent researchers such as Michael porter, Bowman’s, Johnson’s, McKenzie’s etc on the marketing strategies, they have made some influential marketing models to analyse the reign in competitive market spheres.

For instance, in Porter’s generic strategies, he proposed three stratagems of cost leadership, focus and differentiation (Porter, 2007). Through the three strategies, Porter intends to show that the profit of the firm is basically the difference between its returns and cost. Thus, high profitability is achievable through attaining lower costs or higher prices with reference to the competition, meaning that a company can earn a price premium through differentiation (de Kluyver, 2010). In line with Porters’ and other models by other researchers, I seek to critically evaluate some of the analytical processes against three major mobile manufacturing companies.

The purpose of this study paper is to not only evaluate the models, but also explore the merits and demerits associated with each of the analytical processes with regard to the telecommunication industry. The methodology of this paper will be an evaluation of the analytical process, followed by application of the firms and conclusion of each with the scepticism of demerits experienced of the processes. In addition, will be an assessment of the number of ways to mitigate the deficiencies of the models if any.

A case study of this assessment paper is on three major mobile manufacturing