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Such is a significant feature that influences the management of organizations in different regions. Multinational organizations that exist in more than one country must always adopt unique organizational structures and systems of management in the various countries in order to suite with the culture of people in the different markets as the discussion below portrays. China is the largest economy in the East and is among the largest markets in the world. The country has conducive environment for doing business owing to the large population and the low production costs.
As such, numerous multinational companies target the market. However, Chinese people have a unique culture. The history of the country presents a country that remained secluded from the rest of the world thus succeeded in forming a unique system of governance coupled with an equally unique culture. The culture of China therefore influences the management of the multinational organizations that set up shops in the country. Despite the lucrative nature of the market, the companies must always adopt new structures and systems of management in order to operate in the region (Juvidan, Dorfman & House, 2006).
-Develop its brand and the visibility and spread of the stores so as to make it the first choice when it comes to coffee, easy to find and familiar with the environment and hard to switch to substitutes Key among the multinational companies that operate in China is Starbucks. Starbucks Corporations, also known as Starbucks Coffee is an American company and the largest coffee company in the world. The company operates in more than two thousand locations throughout the world. While the United States is its largest market, the company operates in many other countries with China forming headquarter in its eastern frontier.
The company is a large and accepted brand in China. The company’s success in China is because of specific changes in the management of the
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