Operations management - Essay Example

Warehouse Layout One of the strategies that will help the company to expand its operations to the United Kingdom (UK) is the building of a warehouse. To ensure even distribution of the products, a warehouse will be established. The design of the warehouse will consider the necessary 4 Vs: Visibility, Variety, Variation and Volume. It will be spacious enough to accommodate a large volume of stock. Its large volume will also enable it to allow for the free movement of staff as they carry out their duties (Kotler and Keller 111).

In terms of visibility, the warehouse will be located at a strategic point that can be seen and accessed by anyone who wants to use it. It will be situated next to the road, railway and airport terminals. The design of the warehouse will also consider variability factor. This implies that it will be segmented into different sections such as shipping, reception, and stock and returned stock areas so as to store all the products (Kumar 174). The segmentation of the warehouse into different sectors will play as significant role in storing all types of tea brands, qualities supplied by the company.

In conclusion, these Vs will help it to create a risk-free environment and safety storage for products, it will enable the staff to keep inventory of all the stock (Cannella and Ciancimino 175). Through this, the company will win the confidence of the clients and emerge as the best alternative regardless of the stiff competition from established companies like Nescafe, Lipton and Twinings, that enjoy a dominant share of this lucrative tea business. Works CitedCannella, S. and Ciancimino E. ‘Up-to-date Supply Chain Management: the Coordinated.

’ In Dangelmaier, W. et al. Advanced Manufacturing and Sustainable Logistics. Springer-Verlag Berlin Heidelberg, Germany. 2009. Print. Kotler, Philip and Keller, Kevin. A Framework for Marketing Management (4th Ed.). Upper Saddle River: Prentice Hall, 2009. Print.Kumar, S. warehouse - Layout Planning and Part Feeding Methods. Bombay: Yes Dee Publishing Pvt Ltd, 2004. Print.