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Festival and Special Event Management - Case Study Example

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The case study "Festival and Special Event Management" states that Upcom Music Festival will be an educational music festival aimed at bringing many new and old musicians together in a single event. The event will be focused on promoting the talents of upcoming musicians. …
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Festival and Special Event Management
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Download file to see previous pages The paper shows that the event is mainly focused on musical elements of singing and dancing, as these are the main aspects that define music.
Upcoming Music Festival will be held at the Royal Festival Hall in London. The city of London has a large population and has been hosting many music concerts and festivals in the past (Quinn 2005). The Royal Festival Hall is a large capacity hall capable of sitting 2500 people who will be attending the festival. This presents a perfect location that will provide an ambient environment for both the performers and the audience. With a large number of other amenities like restaurants available within the hall, other needs of the attendants will be catered for within the same location (Holmes 2011). The architectural design of the hall has been established to support musical performances and this provides the perfect location for hosting this music festival.

The event will take place during the summer period in the month of July for a duration of four (4) days. This period presents a perfect time for many of the young individuals to be able to attend the festival as they remain the main target audience. The event will be conducted during the school holidays to ensure that the school going teenagers have an opportunity to attend all the four days of the event if possible. This will ensure that the venue capacity becomes fully maximized through the large attendance of the target individuals (Bowen & Daniels 2005). The event will be a platform for showcasing music talent while providing entertainment to the attendants of the festival.

The performances during the festival will be undertaken by some established musicians who will be invited by the event organizer. The key performances, however, will be by the upcoming musicians who are the main target for the event as it seeks to promote musical talent (Burnard 2012). The festival will be aimed at achieving the following objectives.
The music industry is one of the growing industries that have provided talented individuals with career growth opportunities.  ...Download file to see next pagesRead More
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