Management of Change - Essay Example

Even though change is necessary for organization to achieve set targets employees do not necessarily embrace these changes, as they want to stick to the workplace rituals and habits developed over a period. Considering that change within the organization must be reflected in the values, norms and habits of human resource within the organization, this report presents the recent change in my own organization called Yadlink Solutions Company. For the purpose of this report, I will use an organization Yadlink Solutions as the main reference in the case study.

Yadlink Solutions is a company that operates print newspaper businesses and an online business directory services in United Arab Emirates. The operations of the organization are made possible through the establishment of sales branches in various locations around the UAE with employees being over 1000. The organization was in 2007 to provide a range of services to its customers especially in the age of information technology development where services such as online news and magazine for a search engine, email services, maps, news, stock market updates, and coffee shop services, update on traffic, real estate contents, weather forecasts and web-based recruitment.

These services have been offered based on the organization’s strategic positioning to take advantage of the continued shift in information consumption with many people choosing digital forms of sources of information instead of printed newspapers and magazines. Therefore, it became necessary that businesses in the area of mass communicating move from reliance on sales generated from print media to embracing the digital age. The change in Yadlink was necessitated by the need to introduce a culture, values and structure that have been aligned to meet the strategic growth goals that would further improve the market share