The contemporary hospitality industry qcf 5 - Assignment Example

In absence of an appropriate definition, hospitality has been defined differently by various authors, where the definitions range from philosophical to commercial perspective. Brotherton (1999) defined hospitality as: “A contemporaneous human exchange, which is voluntarily entered into, and designed to enhance the mutual well being of the parties concerned through the provision of accommodation, and/or food, and/or drink”. Lashley (2000), on the other hand, defined hospitality as a relationship between guests and hosts, which is neither platonic nor extremely economic in nature.

Then again, O’Connor defined hospitality in terms of behaviour and experience. According to the author, consumers are hardly interested in buying service delivery, they rather purchase the experience associated. The quality of service defines memories of the experience and quality of overall event is related to the fact that consumers are buying an occasion. The hospitality industry is one of the major sectors within the service industry that include accommodation, event panning, theme parks, catering services, transportation and various aspects of tourism industry.

The development of the hospitality industry is mainly dependent on disposable earnings of individuals and their leisure time (Hemmington, 2007). In this paper, major aspects of the hospitality industry will be discussed in a detailed manner highlighting on current scope, role and diversity in the same and organisational structure of various hospitality organisations. Recent studies by several organisations suggest that the hospitality industry is one of the largest and rapidly growing industries in the global business sector.

According to a report, ‘Global hospitality insights’ by Ernst & Young (2014), investment in the hospitality industry has increased considerably in recent years, despite growing economic and political uncertainty in the business industry. The report suggest that among the various