Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Green & Competitive Qs - Assignment Example

Comments (0) Cite this document
General Electric (GE) company is one of the American largest conglomerate corporations that operate under the five major segments namely; energy, industrial, technological infrastructure, consumer and finance segment. However, in 2000, the political economy research institute…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Green & Competitive Qs
Read TextPreview

Extract of sample "Green & Competitive Qs"

Green & Competitive Qs Several major corporations have recently launched major �green initiatives. What do you make of GEs Ecomagination� initiative?
General Electric (GE) company is one of the American largest conglomerate corporations that operate under the five major segments namely; energy, industrial, technological infrastructure, consumer and finance segment. However, in 2000, the political economy research institute released some data that indicated that General Electrical Company as one of the fourth largest environment polluters in the United States. Due to its bad reputation, the General electrical company had launched major green Ecomagination initiatives in order to cover its bad toxic image. The Ecomagination initiative is a program was launched in 2005 with an aimed of providing a long-term environmental solution for the sake of future generation. Through this initiative, the General Electrical Company emphasized on clean technology whereby, the company encouraged utilization of solar energy, fuel cells, low engine fuel consumption capacity, as well as application of clean technology to curb environmental pollution (Wittenberg, Russell, Lipsky & Enterprise Sustainability Action Team, 2009).
In 2008, the General electric company invested 1.4 billion dollars in clean technology as part of reinforcing its Ecomagination initiative. The company brought numerous products such as Engines that utilized biogas as well as halogen lamps. The establishment of those products into the market obtained a positive response from consumers. This initiative made the company to obtain twenty five billion dollars revenues. The General Electric Company has continued to invest heavily on clean technology and hard started adhering to strict environmental regulations despite the heavy cost involved in promoting an eco friendly environment (Porter, Michael and van, 1995).
2. What do you make of BPs new green logo and Environment & Society initiative?
BP Company is a British Petroleum company with its headquarters in London; the company operates in Petroleum Industry. The company extract and process oil to produce a wide range of products such as motor fuel, petroleum natural gas to mention just but a few. However, the company had been receiving great criticism from members of the general public all over the word because of producing products that are not environmentally friendly leading to water and air pollution. For example in 1999, BP company was charged with one hundred and four claims of oil spills in Arctic Ocean in America, further the company was accused of environmental pollution as well as cases of violation of human right in Columbia which greatly tarnished the reputation of BP company. In an effort to rebuild back its reputation, BP Company has made its new green logo as part of showing the public that they care about having a clean and safe environment that is free from pollution. As part of BP environmental preservation initiative the company had launched various society initiatives such Beyond the Petroleum initiative and Plug in the sun program. This program was aimed at investing in solar energy whereby, BP installed 200 solar panels in various petrol stations around the world as part of environmental preservation initiative (Sharon, 2002).
3. Are these GE and BP initiatives strategic or (merely) PR exercises? Comment in light of the Deepwater Horizon oil leak (2010).
The deep water Horizon was reported to be one of the worst spill disasters in the U.S history where billion of barrel of oil spilled in the deep waters and making eleven workers lose their lives. It seems that BP was not prepared to deal with such disaster this consequently caused the company to incur heavy fines. Therefore, based on this disaster, the strategic initiative taken by the two companies was not a public relation exercise because the two companies could not enjoy having accidents because it means a loss to their business and economy (Gets, 2011).
Gets.S. (2011). Lessons in Crises communication: an Analysis of BP’S Response to the Gulf Oil Disaster Porter, Michael E. and van der Linde, Claas, (1995). Green and competitive: ending the Stalemate. Harvard Business Review; Sep/Oct95, Vol. 73 Issue 5, p120, 14p, 1c.Persistent URL:
Sharon Beder. (2002). ‘Environmentalists Help Manage Corporate Reputation: Changing Perceptions not Behaviour’, Ecopolitics1 (4), pp.6072.Retrieved :<> Wirtenberg, J., Russell, W. G., Lipsky, D., & Enterprise Sustainability Action Team. (2009). The sustainable enterprise field book: When it all comes together. New York: AMACOM. Read More
Cite this document
  • APA
  • MLA
(“Green & Competitive Qs Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Green & Competitive Qs Assignment Example | Topics and Well Written Essays - 500 words. Retrieved from
(Green & Competitive Qs Assignment Example | Topics and Well Written Essays - 500 Words)
Green & Competitive Qs Assignment Example | Topics and Well Written Essays - 500 Words.
“Green & Competitive Qs Assignment Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Green & Competitive Qs

Green cost to go green

...from renewable energy sources. Thereafter, the percentage should increase by 0.5% every year up to 2009. After that, the annual percentage increase should be 1%, until suspended by the Massachusetts Division of Energy Resources (DOER). With those types of targets in mind, the government would like to increase from the current production of 22 Mw to 400MW by the year 2020. This is quite a tall order to meet, and one the solution that Massachusetts has been able to use, is the establishment of the Common Wealth Solar Rebate Program. This program provides rebates through a non-competitive application process for the installation of solar (photovoltaic) panels, done by professional, licensed contractors at public,...
15 Pages(3750 words)Research Paper

Green Zone

...are aware of the fact that the profit margin is going to be very short and so will be a recovery time incase a loss is faced. Hence all actions must be analysed and counterproductive actions must be highlighted and eliminated. Concluding, what Urbanwell requires is facility that is cost effective both to the end user and establishment, sustainable on economic, environmental, cultural grounds and provide progressive and healthy growth to the community. For these reasons we as development consultants propose that Urbanwell must make its investment of about ? 3.5 Million in developing “Green Zone”. Green Zone is a different concept under which it will provide healthy green food with all...
14 Pages(3500 words)Dissertation

Total Quality Management

...sectors. They attribute cost reduction, customer satisfaction improvement, Wall Street recognition and corporate synergies to application of Six Sigma methodologies. Six Sigma is embedded into GE’s culture. This company employs over 4000 Black Belts and 10000 Green Belts across its businesses, and has set a benchmark for Six Sigma as a TQM initiative (Wright & Race, 2004). Discussion: Implementation of Six Sigma at Al Faisaliah Basically, Six Sigma methodology focuses on achieving a standard quality by reducing defects or errors to less than 3.4 per million opportunities. Sigma (?) denotes statistical symbol for standard deviation; and a count of 3.4 defects per million opportunities indicates more than six standard...
14 Pages(3500 words)Essay

Soving 2 Macro economy Qs

...? 4. a) Real GDP growth = (1246582-120412)/120412 = 0.02988 4.b) Labour productivity in 2004 = 1210412/23416.2 = 51.69 Labour productivity in 2005 = 1246582/23625 = 52.76 4.c) Rate of Labour productivity growth = (52.76-51.69)/51.69 = 0.0207 4.d) increased percentage of capital = [(413106.6-394697.2)/ 394697.2] *100= 0.0047*100 = 0.47% 8. There could be a number of reasons for which these resources are left unexploited. First of all, these countries are very poor countries and they lack financial capital. Since they lack financial capital, they cannot exploit the resources. Secondly, it could also be a conscious decision to not exploit these resources due to concerns of sustainability. However neither of these explain the extent... 4. a) Real ...
2 Pages(500 words)Essay

BS3100: Strategic Management

...?QS Porter’s Five Forces Model: Porter’s five force Model is a very useful tool for strategy assessment. It can be used to conduct industry analysis, to identify generic forces present in the industry and to look out for attractive industries. It is done at the strategic business unit level. Porter’s five force model will be applied Tesco. The following factors need to be taken into account for this analysis: Competitive Rivalry Threat of substitutes Threat of buying power of buyers Threat of bargaining power of supplier Competitive Rivalry Competitive rivalry is high when the market is undifferentiated, when there are high exit barriers, when market growth rate is slow...
8 Pages(2000 words)Essay


...?Provisions of QS 9000 and Their Benefits to Automobile Suppliers Provisions of QS 9000 and Their Benefits to Automobile Suppliers Supply chain management is the management of a network of interconnected businesses that are involved in provision of service and product packages that are required by the end users in a supply chain. Many firms operating in the same industry are increasingly coming together to improve their supply chains by drawing their supply strategies together that focuses on quality and customer satisfaction. Organizations find the importance of relying on effective supply chains and networks to create a competitive advantage in the global market. The current trends in the supply chain management have shifted... ...
10 Pages(2500 words)Research Paper

Qs (Organizational behavior )

... number Publish Organisational Behaviour Discuss the primary conditions that foster the development of groupthink. Outline and explain four symptoms of a group that is experiencing groupthink. The primary conditions that foster groupthink are cohesiveness, the overwhelming endorsement of the leader’s ideas and isolation of the entire group from any expert opinion. Any group undergoing groupthink tends to display a delusion of immunity where group members are too optimistic. This forces such groups to undertake large risks that may result in failures such as the Challenger disaster in 1986. Also, such groups tend to forego warnings collectively since they hold that their group is unquestionably right in its decisions without any... number...
5 Pages(1250 words)Essay

Solving 6 Qs of Finance class

...1.What is the effective annual interest rate n a 9% APR car loan that has monthly payments? Where i d annual rate N= no. of compounding periodsHere i=9% and n=12 2. If a borrower promises to pay you $1,900 nine years from now in return for a loan of $1,000 today, what effective annual interest rate is being offered? Where FV= future value of the investment, PV= present outflow for the investment, i= interest rate and t=time to maturity 3. What is the future value of $100 to be deposited today into an account paying 8% compounded semi-annually for 2 years? 4. If four years of college is expected to cost Mary Richard’s daughter, Ellen, $150,000, 18 years from now, how much must Mary deposit now (today) into an account... is the effective annual ...
4 Pages(1000 words)Essay

Week 7: Organizational Structure & Design Qs:

...According to Autry (1996), organization design “is a formal, guided process for integrating the people, information and technology of an organization.” Each organization has a set of goals and objectives to achieve and this is only possible depending on the strategy utilised. The strategy of the organization may emanate from the way tasks are designed and allocated to different people. Through organizational design, the collective efforts of the individuals involved can be easy to direct towards the desired goals. Liedtka (2000) posits to the effect that design is a metaphor for strategy making. In order to attain a certain goal in the organization, there ought to be a systematic approach of carrying out the task. This is often... to Autry...
1 Pages(250 words)Assignment

Supply and Procurement Strategies for General Motors

...and procurement strategies, especially as compared to those of the firm’s competitors. According to Jimenez-Gonzalez & Constable (2011) a key element of GM’s supply and procurement strategy is the effort of the organization to prevent the pollution of the environment, as potentially caused by its activities. The ‘green procurement strategies’ (Jimenez-Gonzalez & Constable, p.504) introduced in GM’s branch in Canada indicate the willingness of the organization to take initiatives for limiting the effects of its activities on the environment. At the same time, this practice increases the firm’s competitiveness in its industry. If compared to Ford, which has not developed similar practices, at least not at...
12 Pages(3000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Green & Competitive Qs for FREE!

Contact Us