Description of Keurig Green Mountain Coffee - Assignment Example

Keurig Green Mountain It is a brand if coffee traded publicly in the United s of America, specifically in the region located in Waterbury. The company sells a variety of coffee to various clients in the region of Vermont. The coffee is sold as K-cups by the Keurig Green Mountain Company. Market of the CompanyThe Keurig Green Mountain Company offers a variety of K-CUPs coffee product to various coffee consumers within Vermont State, majorly those that reside or operate in Waterbury. It also offers coffee makers as some of its products.

Past OperationsThe company began as a small coffee shop operating in Waistfield, Vermont in the year 1981. In the year 1993, with expansion of the company due to increased demand for coffee, the company went Public and was listed under the stock market as GMCR as its symbol within the stock market. By 2006, the company purchased Keurig and incorporated a coffee manufacturing system that basically facilitated the production of single coffee brewing machines. On the 14th of September 2010, the Company, under the name Green Mountain Coffee purchased the Quebec Coffee services company then known as Van Houtte at a cost of approximately 915 million dollars.

In August 2011, the company sold the Filterfresh United States’ Coffee part of the Van Houtte to the Aramark at a cost of 145 million dollars. During the same year in the month of March, the Company made an announcement regarding a deal it had signed with the Starbucks in that would sell its single-serve pods to Keurig Green Mountain Coffee Company. A similar deal was also signed between the Keurig Green Mountain Coffee Company and the Durkin Donuts. Current OperationsCurrently the company’s shareholders have signed an agreement that would entail changing its name completely to Keurig Green Mountain.

This is based on the desire to reflect the company’s current activities of selling Keurig Coffee Products. Financial Issues of the CompanyThe company’s stock has continued rising over time from the year 2010; during the same year, the company the company made an announcement that it had been requested by the Securities Exchange Commission to submit its financial statements in order to determine how the company managed its revenue. The US financial regulators during the same year also made an inquiry into the company’s accounting practices and made a conclusion that it was undertaken in a sound and effective manner.

By the end of the financial year 2013, the company had closed with a gross income of approximately 1.6 billion dollars for a period of five years. Future DevelopmentWith the current high rate of populace increase with increase need of fast food in cities, the company’s managerial team projects to make tremendous expansion with the regard to extending its services to other parts of the United States of America. However, with the current high rate of competition from already established coffee shops like the Dorman’s, the company expects stiff competition and the current management under the leadership of the current Chief Executive Officer Brian Kelley is making efforts i.e. provision of employee refresher training on company-clientele relations to ensure that it increases its competitive advantage.

Work Cited"Keurig Green Mountain Inc.   GMCR (U.S.: Nasdaq)." People at GMCR. N.p., n.d. Web. 2 Apr. 2014. ."Keurig® Single Cup Coffee & Brewers - Keurig.com." Keurig® Single Cup Coffee & Brewers - Keurig.com. N.p., n.d. Web. 2 Apr. 2014. .