Nobody downloaded yet

Costa Coffee Enters France - Essay Example

Comments (0) Cite this document
This paper, Costa Coffee Enters France, discusses Whitbread which is now considering expansion of its Costa Coffee brand in France; the company has been relatively successful in its primary market but may have to consider a different approach when doing business in France. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Costa Coffee Enters France
Read TextPreview

Extract of sample "Costa Coffee Enters France"

Download file to see previous pages Coffee culture in France is rather old; even prominent historical writers have been known to mention a cafe or two in their accurate descriptions of the French revolution. Therefore, coffee businesses are ubiquitous in France; one can find a coffee shop in almost every street corner in the nation’s capital. Most of them are high-end, chic cafes, with lots of decorated interior designs and room for interaction with one’s acquaintances. These types of shops can mostly be found in places like Saint Germaine as well as the Left Bank, which also has a high concentration of elegant coffee shops.
Typically, a French cafe will have both an indoor and outdoor setting with plenty of wooden interior designs and an intimate atmosphere all around. Cakes, pastries or sandwiches may be available but most consumers go into these shops for the coffee; espresso in small cups is their preferred choice while others may choose different versions of the espresso and cream. Most French waiters in these cafes seem ambivalent about meeting consumer needs and may even appear arrogant to foreign nations. Smoking used to be a distinct aspect of coffee culture in France but after its ban, most patrons prefer to smoke in the outdoor section of the cafes.
Overall, the ambiance of cafes makes coffee cultures predominantly unique in France; people think of coffee drinking as a ritual to be enjoyed. Waiters care little about turnover rates, so patrons have the freedom to sit in as long as they like while catching up with friends. The cafe is a social meeting place and reflects the unhurried nature of French culture in comparison to other western societies. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Costa Coffee Enters France Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Costa Coffee Enters France Essay Example | Topics and Well Written Essays - 1750 words. Retrieved from
(Costa Coffee Enters France Essay Example | Topics and Well Written Essays - 1750 Words)
Costa Coffee Enters France Essay Example | Topics and Well Written Essays - 1750 Words.
“Costa Coffee Enters France Essay Example | Topics and Well Written Essays - 1750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Costa Coffee Enters France

Costa coffee

...?COSTA COFFEE QUESTION STRATEGY PESTLE ANALYSIS Political UK government rules and laws are very strict in Health and Nutrition sector and companies need to ensure that they follow the existing and new policies. For example, UK Heath Secretary has pushed companies to follow calories-oriented menu labelling and he has shown an urge to select a date by which all companies in UK will follow calories-oriented menu labelling (Fastcasual, 2010). Government influences the operations of the companies in UK. According to British Chambers of Commerce, the cost of doing business in UK has increased to 88.3 billion pounds a year because government has imposed 40 new regulations on companies (Chinadaily, 2010). Since...
6 Pages(1500 words)Essay

CSR of Costa Coffee

...? CSR of Costa Coffee CSR of Costa Coffee In the last few years, the coffee making industry has been vigorousin terms of monumental changes in the backdrop of coffee brewing corporations. These modifications range from acquisitions and mergers to modifying consumer tastes and eventually, to various branding strategies. These actions are projected to continue for the next ten years. In United Kingdom, Costa Coffee is one of the biggest companies in terms of profitability and volume of sales. It has also one of the most extensive connections among other United Kingdom brewers made practical via a network of...
5 Pages(1250 words)Essay

The organisation and its environment. Costa coffee

...? Costa Coffee affiliation Costa Coffee Costa coffee is a business enterprise which focuses on providing breakfast services to its target market. In the founding of this enterprise the proprietors had a hotel industry structure in mind. With the normal hotel services having numerous competitors, specializing on serving breakfast was more promising than other hotel ventures. Additionally, the venture had exposure to successful ventures in this particular field. For instance, McDonald had established itself as the leading provider in breakfast and fast foods. Costa Coffee was founded in London in 1971 and initial operations was the supply of coffee beans to coffee shops and small scale vendors. After acquiring a formidable market... , the...
6 Pages(1500 words)Essay

Ethical issue in Costa Coffee

...?Ethical Issues in Costa Coffee Ethical Issues in Costa Coffee Research the ethical issue affecting the company: The coffee industry is one of the largest industries in the global market. Indeed, now a flourishing $30 billion industry, coffee retailers are seen as the owners of one of the most lucrative businesses in the world (THE COFFEE ADDICTION). Such profits however also cause deeper concern amongst social activists who wish to ensure that such firms do not compromise on their social responsibility towards Mother Earth. Costa Coffee, one such profitable venture by Whitbread (PRATLEY,...
4 Pages(1000 words)Research Paper

Costa Rican Coffee Industry

...Costa Rican Coffee Industry 1.0 Introduction UK is among the top ten coffee importing countries worldwide. Coffee maintains its third position as the most preferred non-alcoholic drink within the community. Coffee Shop entails any kind of restaurant offering beverages such as tea and coffee. UK has many chain and independent coffee shops. Chain coffee shops hold considerable share in the coffee market within UK, with the main players being Costa, Caffe Nero and Starbucks. The Coffee markets within UK remain competitive in terms of quality, service,...
11 Pages(2500 words)Essay

Costa Coffee

...Costa Coffee does not command the brand recognition and consumer market popularity which its primary rival, Starbucks, does. With specific referenceto St. Andrews, Costa Coffee does not enjoy the visibility and popularity which Beanscene does. That being said, however, it is important to emphasise that Costa Coffee is popular in the area. It commands a loyal consumer base and is popular in the St. Andrews area. The introduction of its mobile coffee shops can expand Costa Coffee's consumer base as it will bring the product to consumers and give them the option of enjoying it in their...
3 Pages(750 words)Case Study

Costa Coffee

...into a longer-term competitive advantage. Costa Coffee had opened its 1000th store just last year and is poised to open some more through its franchising program. Originally founded by the Italian brothers Sergio and Bruno Costa, the chain is the largest home-grown coffee franchise in the U.K. It is now operating in 28 foreign countries and looking for untapped markets for its expansion. The company had recently acquired Coffee Heaven this year, adding another 79 outlets to it. Chief competitor Starbucks was also established in 1971 but achieved a more remarkable growth by having 17,000 outlets in about 50 countries. The strategy of...
10 Pages(2500 words)Essay

Costa Coffee: Business Analysis

... Costa Coffee: Business Analysis EXECUTIVE SUMMARY Costa Coffee is a preferred coffee house headquartered in the United Kingdom sustaining operating income of £340.9 million in 2010. This is because the organisation is able to keep its operating costs low and gain consumer interest through a lower-than-competition pricing structure on its many finished coffee products. The company holds 36.7 percent market share in the UK against Starbucks and Pret-a-Manger. Research had indicated that the five most imperative issues facing the company are threat of new entrants in the market, the brand power of Starbucks, lack of diversification,...
12 Pages(2750 words)Essay

Costa Coffee

...Costa Coffee: The Application and Impact of the SWOT Analysis to Costa’s Success – An Individual Presentation By s Name Institutional Affiliation July 16, 2014 Costa Coffee: The Application and Impact of the SWOT Analysis to Costa’s Success – An Individual Presentation Slide 1: Costa Coffee originated with the talents of brothers Bruno and Sergio Costa in 1971 (Costa Coffee, 2014). Costa grew to become recognized as one of the fastest growing coffee shop business which boasts of establishing as many as 3,500 stores and...
8 Pages(2000 words)Speech or Presentation

Costa Coffee and the Coffee Industry in the UK

...strategies to attract potential customers. The following are the Porter’s Five Forces. 3.1.1. Threats of New Entry The high costs of importing coffee beans from developing countries, such as Brazil and Kenya seems very expensive leading to high economies of scale. With the entire coffee industry flooded with potential local and international businesses that can enter the market easily, the UK coffee industry tries to increase taxes on imported coffee beans to encourage the production of local coffee. However, such trends leads to high costs of imported beans for roasting for big companies like Starbucks and Costa...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Costa Coffee Enters France for FREE!

Contact Us