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Small Business: Mission Statement - Essay Example

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An essay "Small Business: Mission Statement" claims that the mission statement of the company is – “to deliver high-quality products and services to all customers.” Coffee Corner is going to be established in such location that it can attract majority youth customers. …
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Small Business: Mission Statement
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Download file to see previous pages Given the small budget and the growth prospect of the coffee market, it would be profitable to open a coffee shop. The coffee shop would be opened in a place where there are colleges nearby or near a business area. The main target customer of the coffee shop is a young generation (Meyer and Crane, 2010). The coffee shop would not only serve as a venue for people to enjoy coffee but also socialize amongst them. The SWOT analysis of the coffee shop is Strength: Close to a college campus- an ideal place to hang out; Nice cozy and homely atmosphere; Good quality coffee and good quality staffs. Weakness: Lack of customer base; Lack of Brand recognition; Lack of funds. Opportunity: Product line expansion encompassing a wide array of products; Market diversification – company can establish store outlets across the globe; Product customization - enhancing customer loyalty and satisfaction. Threat: Increased number of players in the marketplace; Rapid growth of substitute products; Decreasing disposable income of people. The coffee market in the UK is one of the markets which have shown steady growth over the past 15 years. This market has grown even in the recession period at the rate of 5 percent per annum even in the most economically challenged parts of UK. However, the startling fact is that consumption of coffee per capita has actually decreased than levels that were in 2006. If we look at different countries in the Europe we find that Britons consume only 2.8kg coffee per head.  ...Download file to see next pagesRead More
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