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For MGMT306 - Case Study Example

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The company has several outlets, which enables to serve approximately 68 million customers on daily basis in around 119 countries (McDonalds…
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Download file to see previous pages nclude hamburgers, milkshakes, cheeseburgers, various types of desserts, chicken, different soft drinks, breakfast items, seasoned fries and French fries.
One of the key problems of McDonald is the issue of cultural differences. Being a global company, McDonald focuses on recruiting competent and talented individuals who have the potential and ability of improving on their sales volume. However, the company faces such challenges of cultural differences since its employees come from different cultural backgrounds. Thus, providing an equal training for such employees on how to execute their job roles is challenging for the company. Nevertheless, the company has allocated adequate resources to ensure that it manages the issue of cultural shift effectively. In this, McDonald ensures that it hires labor that is characterized of cultural background of its business environment.
Cultural differences among nations also influence how McDonald applies is strategic approaches of attaining business success. Thus, cultural values, which include eating habits, gender perspectives, communication modes, dress codes and religion, dictate how business operations have to be conducted in a given country. McDonald has realized the need of taking into consideration of the cultural values of each business location in order to overcome the issue of cultural shock. As such, the company ensures that it aligns its business strategies with cultural values and practices of the community in which it has to conduct its business activities.
Inflation is factor that influences business activities of all international companies. McDonald is one of these companies, which incurs challenges of changing currency rates and inflation in some of its countries where it has established branches. Thus, the company experiences problems in management of its revenues since they shift based on the currency variation among countries. To address this, McDonald ensures that it aligns its pricing strategy with ...Download file to see next pagesRead More
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