We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

McDonalds of Leadership and Management - Essay Example

Comments (0) Cite this document
Summary
Company Analysis Table of Contents Introduction 3 Brief outline of company 3 How the organization monitors its environment 4 Organizational Analysis 5 PEST Analysis 5 Porter’s Five Forces 8 SWOT Analysis 9 Complexity of environment 10 Identification of Key Business challenges- Leadership and Management challenges 11 Leadership Challenges 11 Management Challenges 13 Critical Discussion of leadership and Options of improving Current Situation 15 Conclusion 19 Reference 20 Bibliography 22 Introduction The project seeks to put forth the leadership and management strategy concerns for McDonalds, which is the giant fast food chain in the global market serving millions of people across numerous na…
Download full paperFile format: .doc, available for editing
Polish This Essay96.8% of users find it useful
McDonalds of Leadership and Management
Read TextPreview

Extract of sample
"McDonalds of Leadership and Management"

Download file to see previous pages The competitive environment is studies through the use of Porter’s Five Forces. The combined analysis brings forth the strengths, weaknesses, opportunities and threats of the company which forms grounds on which suitable management and leadership strategies are built. Brief outline of company McDonalds is regarded as the largest chain of fast food restaurants in the world which serves as many as 68 million customers across 119 numbers of countries across the world each day. Based and headquartered in the US, the company had begun operations as a barbeque restaurant in 1940 and ran their business as a hamburger stand with the use of product line principles. The famous businessman Ray Kroc who had joined the organization as a franchisee agent subsequently purchased the chain from the McDonald brothers. Thereafter the company has seen widespread and rapid growth which eventually turned into immense success and victory. Some of the products which account for the USP of the company are hamburgers, chicken, cheeseburgers, breakfast items, French fries, shakes, soft drinks and desserts. Along with changes in consumer tastes and preferences, the company also has accordingly expanded its menu and included items such as wraps, salads, fruits and smoothies. Operated through both franchisees and affiliates the company earns its revenues through the fees, royalties and rent paid by franchisees and sales revenues through the company oriented restaurants. Almost 59% of the company’s restaurants are franchised; 21% of them are licensed to developmental licensees and foreign affiliates; and the remaining 20% are company operated (McDonalds, 2012). The company’s demonstrated huge growth between the years 2004 and 2007 which reflected through enhanced revenue of $22.8 billion and 9% increase in its operating income (MC Spotlight, 2012). McDonald’s success can be considerably attributed to its strength of alignment between suppliers and franchisees coupled with its business model which has enabled it to deliver consistent experience of a local restaurant to its customers and become an integral part of the communities which they serve. A customer focussed plan forms part of its global business strategy which is aimed to meet the changing tastes and preferences of customers and maintain sustainability in the market. The company’s business managed by numerous and a distinct geographic segment which includes countries in USA, Europe, Asia Pacific, Middle East and Africa and also nations like Canada and Latin America (McDonalds, 2012). How the organization monitors its environment The company makes a thorough analysis of its social and environmental; environment and integrates them into the four business aspects which forms the key to its success and profitability. The company’s programs, policies and progress are appreciated by its investor community since the company is a member of Dow Jones Sustainability Index from the year 2004 and is also named to many of the other socially ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“McDonalds of Leadership and Management Essay Example | Topics and Well Written Essays - 5000 words”, n.d.)
Retrieved from https://studentshare.org/management/1400278-mcdonalds-of-leadership-and-management
(McDonalds of Leadership and Management Essay Example | Topics and Well Written Essays - 5000 Words)
https://studentshare.org/management/1400278-mcdonalds-of-leadership-and-management.
“McDonalds of Leadership and Management Essay Example | Topics and Well Written Essays - 5000 Words”, n.d. https://studentshare.org/management/1400278-mcdonalds-of-leadership-and-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
The Globalisation of McDonalds and the Role of Management
McDonalds is a widely known brand that is recognised throughout the world. It was begun by Ray Kroc who saw potential in a small drive-in restaurant ran by two brothers. Through his passion and leadership the company grew to its current standing and continues to grow.
7 Pages(1750 words)Essay
Marketing Research on McDonalds (Australia)
The entire endeavor of marketing is mostly concerned with the point of value creation, value communication, value distribution and value communication which is effectively done in most cases by the process of application of various marketing tools, techniques and strategies.
12 Pages(3000 words)Essay
Stratigic Management - McDonalds
ically the evaluation of significant aspects of the company to verify its strengths and weaknesses. The internal analysis of a company includes its financial condition in the market, the product demand of the company, marketing potential of the company, research and development competence, company’s organizational structure, company’s human resources, working facility and equipments and finally company’s marketing strategies.
8 Pages(2000 words)Assignment
McDonalds Marketing
McDonald's faces extremely high competition from other stores making it hard to achieve very high profits. People are concerned with their health situations, so they seem to choose healthy menu items. McDonald's has, therefore, tried to adapt healthy menu items and avoid unhealthy characters that are not in demand by everyone.
4 Pages(1000 words)Essay
Leadership Analysis Paper (Ray Kroc,Mcdonalds Founder)
Chapter 5: Conclusion 18 References 20 An Analysis of Ray Kroc Leadership Practices Ray Kroc was an American entrepreneur who was fundamental in propelling McDonald’s to international success where it is now the world's largest chain of restaurants. Kroc approached the McDonald brothers to start a number of restaurants in Illinois where he later bought the McDonald’s legal rights to the restaurants in 1961 to become the president of the company.
11 Pages(2750 words)Essay
Mcdonalds
McDonalds, the leading global food retailer, serves 52 million people each day. Apart from their own chains they also have partner brands like which
10 Pages(2500 words)Essay
Business Management -----motivation and leadership for one of the campany
Sales and revenues flattened domestically as competitors began to influence the market. McDonalds encountered increasing competition from traditional competitors like Burger King and Taco Bell. These companies began to eat
4 Pages(1000 words)Essay
Concepts and Operations management principles in Mcdonalds
The Burger-based chain stores are structured in a variety of formats and have its branches in UK, Hong Kong and USA. McDonalds tailors in a variety of strategies in order to capture, serve and retain its customers for a value. It has pursued up the
2 Pages(500 words)Essay
McDonalds
The weaknesses include lawsuits, the companies’ image and culture insensitivity. The inbound logistics have their weaknesses and strengths as well. The strengths include the stable economies to scale, they posses and their ability to deliver orders just in time and at
2 Pages(500 words)Essay
Mcdonalds decision making
The leadership of the organization has adopted the democratic system of decision making where employees contribute to the decision making process on important issues of the organization (Reid & Bojanic, 2010). The
1 Pages(250 words)Essay
Let us find you another Essay on topic McDonalds of Leadership and Management for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us