StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Virgin Group in 2012 - Case Study Example

Comments (0) Cite this document
Summary
The virgin group is one among the principal companies established in the united kingdom in the year 1970 by Sir Richard Branson and has diversified into many businesses such as the mobile technology, transportation, financial services and retailing. The company has expanded and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
The Virgin Group in 2012
Read TextPreview

Extract of sample "The Virgin Group in 2012"

Download file to see previous pages owards the achievement of the companies’ mission which is being a shopper victor through delivery of brand values such as superior quality products dazzling customer service and competitiveness. The vision of the organization is implementing its plan of global presence in travel, entertainment, and mobile communications such that their involvement in this existing markets benefits both the organization and the consumers in general
The history of the company dates back in 1968 while Branson was a student and he published a magazine which displayed his sub sequential entrepreneurial features. His magazine targeted the young generation appealing to its optimism, irreverence and its interest in fashion, music and avant-grade culture. He later ventured into mail-order record business in a street in London and in 1984 he ventured into airline business( Rosenberg, 2010). His private company expanded in internal cash flows and external financing with his new businesses concentrated around travel, holidays, retailing, IT, deregulation and privitasation and international expansion. With his ample knowledge in business, Richard amplified consciousness in matters of the business relationship with environment, ethics and the social role pressured his business to creating a project aware design to widen reliable business operations.
The management in the virgin company has been in the forefront in contributing to issues of its relationship with culture ,ethics and the social role by participating in initiatives and creating awareness to its stakeholders. Branson believes that employees are the holding pillar to the business and attending to their needs helps the feel the sense of belonging to the company and hence take responsibility in running the company smoothly. The company provides spotless, vigorous and a secure working environment for its workers with reasonable terms and conditions of operation(Great Britain press,2013). This motivates the employees to work harder ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Virgin Group in 2012 Case Study Example | Topics and Well Written Essays - 1250 words”, n.d.)
The Virgin Group in 2012 Case Study Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/management/1637117-the-virgin-group-in-2012
(The Virgin Group in 2012 Case Study Example | Topics and Well Written Essays - 1250 Words)
The Virgin Group in 2012 Case Study Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/management/1637117-the-virgin-group-in-2012.
“The Virgin Group in 2012 Case Study Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/management/1637117-the-virgin-group-in-2012.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Virgin Group in 2012

Corporate and Global Strategy Virgin Group

...? Corporate and Global Strategy – Virgin Group Executive Summary Branson, the leader of Virgin is often characterized as a charismatic leader. However, in many cases, the risk involved in the decisions of Branson is high. Can the expected benefit justify the level of the risk taken, especially if taking into consideration the current market turbulences? The answer to the above question should be positive. Risk is a key part of business activities. In fact, all parts of a firm’s operations are related to risk and it is for this reason that techniques and theories have been developed in the literature for managing risk. Moreover, the success of business decisions cannot be guaranteed. There...
14 Pages(3500 words)Essay

Corporate Strategy Analysis: Virgin Group

... businesses by investing and developing actual knowledge. Lastly, Virgin Group should change its policy to contain many joint and independent ventures. This will allow vital revenue making ventures such as Atlantic to be bailed in low times. Bibliography CAPA, 2011. Virgin Atlantic to join alliance for firepower to compete with 'mega' mergers. Available from: http://www.centreforaviation.com/analysis/virgin-atlantic-considering-its-options--to-join-alliance-o-compete-with-mega-alliances-44259 [Accessed 24 May 2012]. Ernsting, A., 2008. Richard Branson and the Virgin Group’s biofuel investment: From palm oil and soya biodiesel in trains to synthetic biology for aviation fuels. Available from: http://www.biofuelwatch.org.uk/files... ...
14 Pages(3500 words)Essay

Marking Plan for Virgin Group Ltd

...House, 50 Brook Green in the London Borough of Hammersmith and Fulham (Virgin, 2012). Virgin Atlantic or Virgin Atlantic Airways is one of the largest British long haul international airlines, and operates the services of long haul to more than 30 destinations across the world. It is a private airline which is owned for 49% owned by Singapore Airlines and the Virgin Group owns it for the rest of 51%. At present, the company manages and operates a fleet of Airbus A340 aircraft and Boeing 747. There are 13 747-400s, 38 aircrafts, and six 19 A340-600s and A340-300s which are operated by Virgin Atlantic. The bases of the...
12 Pages(3000 words)Essay

Virgin Group Company

...on preliminary capital expenditures in the billions of dollars, Virgin Galactic had to identify a target market that would provide the best opportunity for revenue production upon launch of the tourism model. Figure 1: Ghemawat + AAA strategic framework applicable to Virgin Galactic Source: Ning, L. (2012). The most important conception in the Virgin Group global strategy framework is how the business achieves performance. That is by first understanding factors of adaptation, arbitrage and aggregation. Aggregation is the cumulative cost advantages achieved through globalisation. In the case of Virgin Galactic, such advantages are through...
11 Pages(2750 words)Essay

Virgin Group

...Company profile and entrepreneurial skills Virgin Group is the leading and largest airline in the world thatencompasses a consolidation of 400 companies. Founded by Richard Branson in 1970, Virgin Group started as a record retailer before it expanded to records shops in London 2 years later. Its commitments concentrate on modern technology, providing excellent customer service, diversification in customer choices and hygiene (Branson, 2012). The group has been leading the airline business by being efficient and effective in the maximization of business opportunities, responding to customer queries and feedback as a priority. This profile...
6 Pages(1500 words)Lab Report

Virgin group and diversification strategies

...in the article written by David C. Court, Mark G, Leiter and Mark A. Loch regarding the adoption of the diversification strategies of the Virgin Group, the article was published into The McKinsey Quarterly, Issue No. 2. Discussion Key Concept The journal has explained that although element of risk is involved once the strategies related to the diversification are implemented; it is because at the initial phase the Virgin Group and its product are expected to be strange towards the area of specialization. Virgin Group has been successful enough to balance the risk factor with the expected rewards and remuneration. The...
8 Pages(2000 words)Article

Virgin Group

...Assignment ref: Virgin Virgin Group The Virgin brand equity The importance of brand to a product has been universally recognised. For any business, the market place is the ultimate testing ground of success or failure. It is the sum total of customers, who make choices of available offerings to satisfy a real or perceived need. For a businessman, the market place is a playground with innumerable possibilities to put his wits on line and reap the results good, bad or indifferent. No wonder, the management books are full of sporting terms like targets, goals, team spirit, etc. Sir Richard Branson (Branson), creator of the Virgin Group, has...
4 Pages(1000 words)Essay

The Virgin Group of Companies

... Executive Summary The Virgin Group of Companies has managed to grow over the years from being a simple student magazine to mail order music retailer to one of the easily recognizable global brand names today. Despite its size, it has remained an entrepreneurial company that values innovation and risk-taking whenever an opportunity exists and wherever a market beckons. Contrary to what most business experts would opine, it has benefited from the diversity of its business lines by using synergies between related industries. Becoming a conglomerate did not make the Virgin Group lose its small business mindset which is to take calculated risks after conducting a rigorous...
11 Pages(2750 words)Essay

The Strategy Virgin Group

...The Strategy Virgin Group The corporate rationale of the Virgin Group is that by staying as private entity it could eliminate the temptation of taking short term profits over long term growth. The company has diversified into many business sectors in order to take advantage of its brand value and distribution network to achieve business success in a variety of different industries. The CEO of the company had a vision that others could not comprehend. He was not willing to let others get involved in the strategic path of the company, thus the firm after going public decided to stay private ever since. The ownership group of the company believed that the...
1 Pages(250 words)Case Study

Virgin Group Case Study

...Virgin Group case study Question one: I believe it is not easier to be a transformational leader when resources are almost limitless and the leader does not have others to answer to. Transformational leaders succeed due to their ability to inspire others in order to ensure high productivity in the organization unlike transactional leadership that relies on the definition of roles and authority. Transformational leaders make sure value is added to the business products and services. Transformational leaders do not make decisions on their own but establish partnerships and excellent working relations with other stakeholders such as shareholders, suppliers and customers. Transformational leaders do not...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Virgin Group in 2012 for FREE!

Contact Us