It is basically a British Multi-National Company with Branded Capital Venture Conglomerate (Dearlove 2008). The Company focuses on provision of transport services, entertainment services as well as lifestyle. Moreover, is focuses on…
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By 2008, the company was evaluated to have a net worth of approximately 5 billion British Pounds (Gifford 2013).
The first essence of internal branding within the company emerges from the name “Virgin”. The Company was branded the name when Richard Branson and other stakeholders invested in their first shop that focused on provision of record services (McLimore 2013). This name was created due to the fact that Richard Branson and other partners considered themselves virgins in the record shop business. That is they felt they were new to such kind of a business hence decided to use the name Virgin.
In addition, the other essence of branding is associated with the Company’s Logo, “V”. Currently, the Logo used was an original sketch that was created on a napkin paper by the then famous graphic designer Key Trevor. Branson believed that the Logo V is a perfect representation and of the company and gives the company an upper hand in regard to its competitive advantage in the current competitive market environment. The Logo is also seem as a seal of approval and quality mark as well as an expressive tick.
One of the problems associated with branding that may affect employees is lack of awareness of the company’s brand name or even logo (Ind 2007). The corpus of brand awareness among employees entails a scenario where employees are capable of recognizing and applying the company’s brand to market and undertake duties assigned to them by the company. Moreover, it involves a scenario where employees are able to indentify that the company’s brand is a unifying factor among themselves and that it is a symbol that indicates commonness towards achieving the same goals and objectives. Inappropriate recognition and application of the company’s brand may be the major challenge facing internal branding within employees of the Virgin Company. Inappropriate branding awareness is a challenge
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Mishandling may also result to legal suits, which damage the image of the organization and are also costly. Organizations in the modern day world are having it rough trying to conform to different laws and regulations in the country of their operations. Employers are therefore, at risk of law suits from employees and other state organs.
Sir Richard Branson founded the group back in 1970 operating as a small company that dealt in keeping the records of Mail-Orders. Through his innovation and creativity the company has witnesses a massive growth in the entrepreneurial arenas. Virgin Group has ventured in a variety of businesses in various sectors such as holidays, health and wellness, mobile telephony, music, and leisure.
In order to align the activities with strategies, it is essential that the organization plans for its short and long term goals in a sophisticated manner. This paper will formulate a marketing plan for the Virgin Group Ltd. It undertakes to conduct the audit of the micro and macro environment of the company.
In 2011, Virgin Group earned revenues of over 21 billion USD, earned through positive brand reputation domestically and internationally and by maintaining relevant product offerings that are significant for key target markets identified through demographic and psychographic segmentation strategies.
It shows procedures in industrial relations as observed during the project while performing my duties as a line manager during the project. It also shows a comparison between these procedures and the stipulated human resource regulations on disciplinary policies and redundancy procedures to identify loop holes between the actual procedures and the practiced procedure.
There must be effective management of human resources - there must be an effective personnel function. The overall purpose of HRM is to ensure that the organization is able to achieve success through people. According to Campbell (1997):
HRM plays a major and continuing role in the lives of all people, especially with the growth of large-scale business organisations and the divorce of ownership from management.
As evidenced by various real world examples, firms often adopt to threats and opportunities in their respective surroundings by modifying their strategies. This can include introduction of new products, conquering new markets, revamping the value chain, coming up with a new pricing strategy and others.
For a businessman, the market place is a playground with innumerable possibilities to put his wits on line and reap the results good, bad or indifferent. No wonder, the management books are full of sporting terms like targets, goals, team spirit, etc.
The proposed research work is focused on understanding how airline industry’s human resource practices influence the quality of services provided to the customers. For this purpose, the researcher has selected
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