StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Strategies of Virgin Group Limited - Case Study Example

Comments (0) Cite this document
Summary
In this paper, “Strategies of Virgin Group Limited” the author is going to analyze the strategies of this company and the communication inside this organization, in general, as well as the manager communication methods. One of the strategies of this company is to have a strategic management analysis…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Strategies of Virgin Group Limited
Read TextPreview

Extract of sample "Strategies of Virgin Group Limited"

Download file to see previous pages Another major strategy of the company is the competition policy, mainly put in place so that the enterprise can outdo its competitors in the market. The company has come up with strategies that have enabled it to attract its customers over a short period. The organization has been able to produce different products, with different packaging and branding so as to differentiate it from those of the other competitors.
After reviewing the SWOT analysis, the company identified competition and customers as some of the competitors and prices as the threats of the enterprise. Being external, it has been able to apply blueprint strategy on leveraging strength and opportunities as well as mitigating some of its daily threats and weaknesses (Virgin Australia Holdings Limited, 2014). The organization has been able to lower the prices of its products by adding back its profit to the production costs, hence experiencing relatively low production costs. These reflect on the low prices of their services to their clients and in turn winning as more customers as possible, in the long run.
The company has been undertaking some product awareness strategies to improve on its product promotion and advertisement. The current CEO of the Company, Josh Bayliss, realized that the best way to improve on their sales is to create product awareness for the consumers, both for the already existing goods and the newly produced ones. The company has made good use of the internet, social sites, media, celebrities, billboards, magazines and produced as many catalogs of the enterprise as possible. In the essence of doing this, the organization has been able to realize some increase in the number of clients seeking its services, nearly in all its two hundred outlets in the world. The company has been able to develop efficient strategies in its organizational performances, both for service production and delivery to its clients. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Choose an organization of your choice, (a) write about their strategy Assignment”, n.d.)
Choose an organization of your choice, (a) write about their strategy Assignment. Retrieved from https://studentshare.org/business/1683793-choose-an-organization-of-your-choice-a-write-about-their-strategy-in-depth-b-write-about-the-communication-inside-the-organization-in-general-and-manager-communication-methods
(Choose an Organization of Your Choice, (a) Write about Their Strategy Assignment)
Choose an Organization of Your Choice, (a) Write about Their Strategy Assignment. https://studentshare.org/business/1683793-choose-an-organization-of-your-choice-a-write-about-their-strategy-in-depth-b-write-about-the-communication-inside-the-organization-in-general-and-manager-communication-methods.
“Choose an Organization of Your Choice, (a) Write about Their Strategy Assignment”, n.d. https://studentshare.org/business/1683793-choose-an-organization-of-your-choice-a-write-about-their-strategy-in-depth-b-write-about-the-communication-inside-the-organization-in-general-and-manager-communication-methods.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategies of Virgin Group Limited

Corporate Strategy Analysis: Virgin Group

The other sectors in which the group has invested comprise of transport sectors such as railway, airway, and spaceport (Temporal, 2011:253). The Virgin Group announced to venture into the energy sector particularly in bio-fuel in the year 2006. The group has created employment opportunities for about 50,000 people in the countries where it operates. In 2011, the global revenues of the group amounted to approximately 21 billion US dollars (Temporal, 2011:254). The question that lingers unanswered is what makes the Virgin Group Limited most successful in all its ventures. This paper analyses the Virgin’s corporate strategy in two sections. The first section considers the current and past fifteen years. The second section focuses of...
14 Pages(3500 words)Essay

Virgin Group Company

...? Business Analysis: Virgin Galactic – A Virgin Group Company BY YOU YOUR SCHOOL INFO HERE HERE Business Analysis: Virgin Galactic – A Virgin Group Company 1. Introduction The Virgin Group is a British-based, multinational conglomerate maintaining market presence in a variety of industries, including travel, hospitality, music, telephony and entertainment. In 2011, Virgin Group earned revenues of over 21 billion USD, earned through positive brand reputation domestically and internationally and by maintaining relevant product offerings that are significant for key target markets identified through demographic and psychographic segmentation strategies. The Virgin Group is considered to be one of the world’s Superbrands, receiving regular...
11 Pages(2750 words)Essay

Virgin Group

This profile majors in different areas, most of which will help in understanding the factors behind Virgin’s success. Purposely, it will provide a detailed analysis of the marketing strategies adopted by the group. In this part, the paper will give an elaboration of the pricing policy and other strategies like employee training. Further, the paper will focus on organization culture prevailing. This will include the behavior and values the group considers worth. Lastly, this report will provide a detailed analysis of the motivation the company gives to the employee hence the evident success. As it will be evident in the report, employee motivation is a key factor in Virgin Group and a determinant in the overall job of every indivi...
6 Pages(1500 words)Lab Report

Virgin group and diversification strategies

... in the article written by David C. Court, Mark G, Leiter and Mark A. Loch regarding the adoption of the diversification strategies of the Virgin Group, the article was published into The McKinsey Quarterly, Issue No. 2. Discussion Key Concept The journal has explained that although element of risk is involved once the strategies related to the diversification are implemented; it is because at the initial phase the Virgin Group and its product are expected to be strange towards the area of specialization. Virgin Group has been successful enough to balance the risk factor with the expected rewards and remuneration. The Virgin Group is considered to be the 'brand diversification' (Robert, 2004); it has been observed that the Virgin Group...
8 Pages(2000 words)Article

Virgin Group

...Assignment ref: Virgin Virgin Group The Virgin brand equity The importance of brand to a product has been universally recognised. For any business, the market place is the ultimate testing ground of success or failure. It is the sum total of customers, who make choices of available offerings to satisfy a real or perceived need. For a businessman, the market place is a playground with innumerable possibilities to put his wits on line and reap the results good, bad or indifferent. No wonder, the management books are full of sporting terms like targets, goals, team spirit, etc. Sir Richard Branson (Branson), creator of the Virgin Group, has invested his ventures with that unique brand power which has no parallel anywhere – not even Microsoft...
4 Pages(1000 words)Essay

The Virgin Group of Companies

The Virgin Group of Companies has managed to grow over the years from being a simple student magazine to mail order music retailer to one of the easily recognizable global brand names today. Despite its size, it has remained an entrepreneurial company that values innovation and risk-taking whenever an opportunity exists and wherever a market beckons. Contrary to what most business experts would opine, it has benefited from the diversity of its business lines by using synergies between related industries. Becoming a conglomerate did not make the Virgin Group lose its small business mindset which is to take calculated risks after conducting a rigorous market study on its prospective investments. Further, this small firm mentality tr...
11 Pages(2750 words)Essay

The Strategy Virgin Group

...The Strategy Virgin Group The corporate rationale of the Virgin Group is that by staying as private entity it could eliminate the temptation of taking short term profits over long term growth. The company has diversified into many business sectors in order to take advantage of its brand value and distribution network to achieve business success in a variety of different industries. The CEO of the company had a vision that others could not comprehend. He was not willing to let others get involved in the strategic path of the company, thus the firm after going public decided to stay private ever since. The ownership group of the company believed that the normal pressures of the shareholders for instant results along with the added cost...
1 Pages(250 words)Case Study

Virgin Group Case Study

Virgin Group case study
Question one:
I believe it is not easier to be a transformational leader when resources are almost limitless and the leader does not have others to answer to. Transformational leaders succeed due to their ability to inspire others in order to ensure high productivity in the organization unlike transactional leadership that relies on the definition of roles and authority. Transformational leaders make sure value is added to the business products and services. Transformational leaders do not make decisions on their own but establish partnerships and excellent working relations with other stakeholders such as shareholders, suppliers and customers. Transformational leaders do not require limitless resou...
1 Pages(250 words)Assignment

The Virgin Group in 2012

...The Virgin Group in The Virgin Group in The virgin group is one among the principal companies established in theunited kingdom in the year 1970 by Sir Richard Branson and has diversified into many businesses such as the mobile technology, transportation, financial services and retailing. The company has expanded and moved to many parts of the world establishing 200 branded companies and employing over 50000 people in about 29 countries. The company operates at a budget of ten billion Euros yearly with its UK branch rating as the best among all its branches. Branson has been very inspiration towards the achievement of the companies’ mission which is being a shopper victor through delivery of brand values such as superior quality products...
5 Pages(1250 words)Case Study

Super Cheap Auto Group Limited

...Table of contents Executive summary ………………………………………………….……. 2 Brief historical overview of Super Cheap Auto Group Limited ………. 2 Current business activities of Super Cheap Auto Group Limited …….... 3 Super Cheap Auto Group Limited capital structure ……………………….. 4 Super Cheap Auto Group Limited major debt and equity instruments ... 6 Super Cheap Auto Group Limited past and present dividend policy since its public listing …………………………………………………… 7 Estimating the cost of ordinary share using the Capital Asset Pricing Model (CAPM) ………………………………………………. 9 Weighted Average Cost of Capital and assumptions made ……………….. 10 References ………………………………………………………………. 12 Executive summary Super Cheap Auto Group Limited have grown and expanded...
8 Pages(2000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Strategies of Virgin Group Limited for FREE!

Contact Us