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Scenario Analysis - Essay Example

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Product distribution involves three key factors. These include physical distribution, the distribution mix and marketing channels (Ross, 2004). In the case of Chocoberry (CB)…
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Download file to see previous pages In this distribution plan, the major focus in how CB’s products are to reach the intended customers. In order to be able to sell products to customers, the first significant factor that CB ought to consider doing is carrying out a market research. Market research helps in providing the company with information about the customer; what the customer normally purchases and where the customer does the purchase (Debelak, 2005). For CB to also successfully reach its customers it must also determine how their product will reach the intended customer. Additionally, the company must have the knowledge on whoever will be involved in the product delivery process right from the company’s warehouse to the consumer. This is what is called the distribution channel or chain. Therefore, defining distribution channel and the role that the company plays in distribution process are some of the significant components of CB’s marketing plan. Moreover, through analyzing the distribution channels and evaluating them to the resources of the company, it is possible to determine which distribution alternative is best for the company.
This is one of the distribution alternatives that CB can consider using. Direct selling is a form of product distribution whereby the producer directly sells the product to the customer. One of the oldest direct selling forms’ is peddling; however, currently there are modern forms of direct selling, which include party plan sales, personal contact arrangements, one-on-one demonstrations, and internet sales (Debelak, 2005). Therefore direct selling can also be defined as the direct personal demonstration, presentation, and products’ sale to customers, usually at their places of convenience. Since CB is a company that makes sales to various companies worldwide, it needs to consider direct selling.
One compelling reason for this is the report that was recently revealed by the World Federation of Direct Selling Associations (WFDSA). The ...Download file to see next pagesRead More
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