General Electric: Ecomagination - Case Study Example

General Electric (G.E.) Internal analysis
The firm had a profound financial standing while it enjoys a drastic market across the world. It is worth noting that G.E has a comprehensive system of operation that reduces wastage while promoting optimal utilization of organizational resources. The firm also benefits from a thorough company culture that attracts wide and detailed talents from all occupations. The firm enjoys an extensive facility development commitment in the end.

General Electric (G.E.) external analysis
The political environment presents ideal stability for GE to conduct business. The challenges in the world's environmental status present opportunities for the firm to achieve much. The technological environment allows the firm to generate innovative solutions benefiting its society and customers (Reed & Neubert, 2011). However, the legal environment poses many risks for the firm in terms of legal fees and litigation processes due to the Ecomagination policy. It is for this reason that GE has a vision and commitment to harnessing its global capabilities, market knowledge, and technology leadership while taking on the world's tough struggles and accelerating company growth.

SWOT analysis
The turbine expertise acts as the strength of the company and enhances quick moves towards renewable energy. However, one of the weaknesses of the company is the poor outlay of the communication channels set. The environmental sustainability campaign by the government succeeds in presenting GE with an opportunity to engage in environmentally and socially responsible actions. In addition, the company meets the consumer’s future and current needs (Reed & Neubert, 2011). However, a threat coming with these efforts is that the public may mislead the intentions of the company leading to declining in the company’s reputation.

General Electric (G.E.) alternative courses of action
The firm has launched healthy imagination and eco imagination as branding initiatives that highlight the commitment of the company towards social responsibility and sustainability. The strategy acts as strategy development that embraces robust CSR reporting. The two strategies outlined as healthy imagination and eco imagination show a sustainability message on the portfolio of the company. This is accomplished by highlighting the responsibilities of the organization in its own right.

Evaluation of all alternatives
The Ecomagination approach focuses on promoting energy-efficient products based on marketing campaigns. Further, the strategy sets targets for the reduction of its greenhouse gas emissions as well as the increment of energy efficiency in its operations (Reed & Neubert, 2011). On the other hand, Healthymagination goes beyond linking the GE portfolio as it creates a viable platform for more dialogue outside the marketing context. It firmly establishes GE as a leader while broadening this discussion into social and environmental responsibility topics.

Recommendation of the best alternative
GE’s commitment is depicted through the Healthymagination strategy as it is because of high profile sustainability generating significant stakeholder acceptance and awareness. In the end, its perception score will cause a rise in acceptance between the skeptical and demanding stakeholders (Reed & Neubert, 2011). This drives the overall decline in suspicion of the company’s efforts towards environmentally responsible measures, unlike other prominent global brands. Such commitment has important internal effects.

Implementation issues
The implementation concern to be focused on is the level of legislative compliance. It is essential to outline the significance of researching the existing laws for safety and health.