International Business Communication Situations - Essay Example

EVALUATING INTERNATIONAL BUSINESS COMMUNICATIONS SITUATIONS al Affiliation) Table of Contents Executive Summary 3 2.Introduction 3 2.1.Background 3 2.2. Objectives 4 3.Main findings 4 3.1.Different ways of Communication 5 3.2.The sensitivity and cultural differences in UK market 6 3.2.1.England 6 3.2.2.Scotland 6 3.2.3.Wales 7 3.2.4.North Ireland 7 1. Executive Summary 2. Introduction Business Communication plan is a multi-faceted aspect of development whose approach requires keen attention to all that pertains to it. (Burgoon, J. K., Guerrero, L. K., & Floyd, K. 2010) In this study, the paper will put into consideration; details of an effective communication plan, the international aspect of such plan, the suitability of the plan to the cultural differences of having a British Holiday setting in China, and also the dynamics that would be experienced in the process. The paper will adopt real business communication plan while putting into consideration, the research aspect of the study. 2.1. Background A communication plan is a very useful tool in ensuring successful programming. (Morrison, T., & Conaway, W. A. 2006) It enhances participation by everyone involved and further shapes how people perceive every detail of a project. A communication plan may help individuals to raise public awareness in a targeted community specifically on their needs, challenges as well as successes. (Morrison, T., & Conaway, W. A. 2006) It is based on that plan that an organization may be able to raise funds and obtain support. In cases where a project depends on attendance of people, the plan is useful in mobilization and enrolment into the project. The key aspect of communication plan is the resource management aspect of the plan. (Rendtorff, J. D. 2010) There is always a risk of having limited resources in every organization that intends to conduct market research which would be useful in guiding a business plan, particularly on amount of money and time that will be involved in the process. (Rendtorff, J. D. 2010) A communication plan will be critical in making use of such limited time. This is because it enhances focus on the exact objectives to address and priorities to observe in the process. (Rourke, P. J. 2011)The plan further will not only allows for clarity on the objectives and promotes zeroing in on the target audience of the plan but also enhance congruence in communication with the rest of the world. There are two points that are involved in effective communication plan. First, it is the identification of the stakeholders who will be involved in the process. The second aspect is the reporting that happens at the end of the project, where market research findings are relayed to decide the actual project to be undertaken in the community. (Willinsky, J. 2006) From this end, the study will focus on the evaluation of the international business communication s situations. And specifically on the explanation of a communication plan to launch holidays in China for the British people. 2.2. Objectives Devising and explaining a communication plan to launce holidays in China for British people Analyzing business situation in China and the British market Demonstrating understanding of the principles of business communication and show sensitivity in the UK market. 3. Main findings There are several findings that pertain to communications that would determine a successful communication plan for the establishment of a business targeting the British market in China. 3.1. Different ways of Communication Business communication may be referred to as a dialogue whose focus is on the exchange of thoughts, opinion, as well as ideas. (Willinsky, J. 2006) Its main function is to ensure that information is disseminated and feedback is elicited internally as well as externally. (Willinsky, J. 2006) There is a tendency of classification of communication as internal and external communication in the economic realm. There are six known techniques of communication which are commonly used and employed through different channels in order to achieve intended objectives. (Morrison, T., & Conaway, W. A. 2006) One of the most important things to observe is the fact that effective communication is a predictor to the success of a performance of business. Internal communication focused on the communication of messages right within the organization. To understand whether the an organization has an effective internal communication, a uniform pattern will be observed throughout the process of communication and with a wide range of concerns including; sales and marketing messages, business policy, confidentiality and disclosure, employee relations, as well as the business objectives of the organization. Within the categorization of internal communication, always, there are two kinds of typical company. These are top-down communication and bottom-up communication. In most cases, Bottom-up communication involves feedback communication whereas the top-down is mostly used to relay information and then elicit feedback. (Willinsky, J. 2006) External communication however, in most cases refers to communication with those individuals outside the organization. (Willinsky, J. 2006) Within such type of communication, there is involvement of a lot of factors such as; the media, vendors, general public regulators and customers as well as those who would potentially have some concerns or stake on the organization. There is a special attention that needs to be given the varied techniques that are used in communication. Some of these techniques may be written, non-verbal, verbal electronic and employment communication. Understanding of different communication types allows the business communicators to choose appropriate technique that would suit specific situation. Businesses depend on the usage of different communication channels and tools in both their internal and external communication. These tools may include memos, emails, letters, advertisements, reports and presentations as well as physical meetings. 3.2. The sensitivity and cultural differences in UK market 3.2.1. England In England, there is a strong Power Distance Index (PDI) which has a strong relationship in presenting degree of equality as well as inequality in the country. There is a low PDI in England compared to that of China, which means that there is a high equality rate in England than in China. (Morrison, T., & Conaway, W. A. 2006) This makes it possible for the residents of England to be having a high chance of having their holidays in China. 3.2.2. Scotland In Scotland, there is a high sense of individualism (IDV). This is the degree to which cultures places more emphasis over the groups. In China, IDV is very low, which makes some differences in communication level. Businesses targeting Scotland should be more oriented towards appreciating that individualism is given prominence in communication. 3.2.3. Wales In Wales, there is parity in relation to the manner in which the Masculinity (MAS) is considered. (Burgoon, J. K., Guerrero, L. K., & Floyd, K. 2010) This is the degree to which culture lays focus on gender roles. This affects the manner in which communication is channeled. When making a communication plan, with the residents of Wales, these are factors that need to be considered. 3.2.4. North Ireland In North Ireland, there is a high level of Uncertainty Avoidance (VAI) in North Ireland than in China. (Burgoon, J. K., Guerrero, L. K., & Floyd, K. 2010) Uncertainty Avoidance is the level of tolerance for ambiguity and uncertainty. This can also be seen through the manner in which the country is oriented towards its rules than towards the institutional laws. This has direct influence in how the communication is conducted. An interest of venturing into business in China with the Irish will require a clear knowledge of this culture. Work Cited Burgoon, J. K., Guerrero, L. K., & Floyd, K. (2010). Nonverbal communication. Boston: Allyn & Bacon. Morrison, T., & Conaway, W. A. (2006).Kiss, bow, or shake hands: the bestselling guide to doing business in more than 60 countries (2nd ed.). Avon, Mass.: Adams Media. Rendtorff, J. D. (2010). Power and principle in the market place on ethics and economics. Farnham, Surrey, England: Ashgate. Rourke, P. J. (2011). Holidays in heck. New York: Atlantic Monthly Press ;. Willinsky, J. (2006). The access principle: the case for open access to research and scholarship. Cambridge, Mass.: MIT Press. Zou, S., & Fu, H. (2011). International marketing emerging markets. Bingley: Emerald. Read More