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Strategic Management of Resources and Relationship - Case Study Example

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The author of this case study entitled "Strategic Management of Resources and Relationship" touches upon the strategy for a gym with a nursery in Saudi Arabia that aims to meet the needs of mothers. Reportedly, the weight has become a big issue in society. …
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Strategic Management of Resources and Relationship
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Download file to see previous pages Saudi Arabia has recently been experiencing rising cases of obesity, especially among women. Traditionally Saudi women are not allowed to work outside the home. With nothing to do, most of them are encouraged to live sedentary lives. Most women have weight issues after they have a baby. For Saudi women losing weight has been a problem because there are not many designated gyms for women. The few that are there do not provide child care for their clients.
The establishment of gyms has been a long way coming. The strict rules against gender interaction at workplaces have made it difficult for investors to set up gyms given that women are not allowed to leave the home without permission or unaccompanied by a male relative. Gym Halima intends to fill this gap and offer a place where women can work out and at the same time have their children taught and taken care of. This will enable them to work out without any worries of going to pick their children from school and concentrate on their workout.
Sedentary lifestyles have led to an all-time high number of lifestyle diseases. People are beginning to live a healthy lifestyle and workout and fitness is part of this healthy lifestyle. A healthy lifestyle does not only involve being conscious about what you eat, but it also involves a conscious decision to live an active life. Traditional stringent laws of Saudi Arabia have kept women out of the gym. Women are only allowed to exercise in a private place which is mostly frequented by men whom they are not supposed to mingle within such places. When the idea of female gyms came to Saudi Arabia, it was welcome by most women. However, the prices charged by these gyms way too high and most women could not afford them. To date, the prices of these gyms are still too high for most women.
Halima’s gym brings quality and affordability to the market of female gyms. With qualified instructors who have worked in the industry for over five years, Halima’s gym is poised to be a leader in female fitness in Saudi Arabia.  ...Download file to see next pagesRead More
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