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Collaboration Relationship: Disney Studios and Pixar - Essay Example

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The present essay "Collaboration Relationship: Disney Studios and Pixar" casts light on the collaborative relationship between two companies described as a process through which companies merge their business activities with a purpose of strategically leveraging their business resources…
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Collaboration Relationship: Disney Studios and Pixar
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"Collaboration Relationship: Disney Studios and Pixar"

Download file to see previous pages In addition, the challenges that are faced by companies in the implementation of a collaboration relationship are discussed within the essay. The collaborative relationship between the two companies is viewed from the perspective of the business strategies of both companies and the approach of management that the companies employed in this relationship. In the years of 1990s and 2000s, Disney Studios and Pixar had a collaborative relationship in which the companies worked together in the production and launching of famous and successful films and movies. This form of collaboration was motivated by the need to leverage each of these companies’ resources for their own business benefit (Levy and Katie 97). A collaboration relationship of companies is often necessitated by the realization of the management of two companies that these companies need each other so that they would become competitive and survive within the market and industry of their operation (Meunier-FitzHugh, Kenneth and Nigel 290). ...
e capture technology and the creativity of creating stories within Pixar were needed by Disney Studios for their success within the film industry (Levy and Katie 97). The management of collaborating companies in addition to the employees of these companies must be able to engage in effective communication to enable the relationship to work (Singh and Will 498). This form of communication includes sharing of information on the market and the new trends in business activities. For example, Disney Studios and Pixar in their collaboration relationship shared knowledge on the film industry and the movie market (Levy and Katie 97). The companies were able to understand the competitiveness of the market through the process of sharing information and data on the market. Through proper communication and information sharing, collaborating companies are able to independently utilize their business strengths to come up with innovative products and strategies which are employed within the market with an aim of making both of the companies more competitive and high performing as compared to their business rivals (Ronchi 28). Successful collaboration relationship between companies is achieved through trust and transparency in business operations, management and financial reporting between the two companies (Meunier-FitzHugh, Kenneth and Nigel 289). Lack of such transparency and trust in the Disney Studio-Pixar collaboration caused differences and conflicts among the top managers of these companies. For example, Steve Jobs, Pixar’s owner, had frequent conflicts and clashing differences with the executives of Disney Studios. Such managerial differences between collaborating companies emerge from factors such as loss of trust and divergent opinions on business strategy. ...Download file to see next pagesRead More
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