Diagnosing and Changing Organizational Culture - Essay Example

ORGANIZATIONAL CULTURE The company has a clear mission. In its more than 100 year of operations, it has focused on vegetable business except for the brief period it experimented with canning other foods. It is also focused on giving customers the best products. As a result, the company has a large and loyal consumer base. It has established relations with farmers and it assists them deliver the best and high quality produce. The company treats its employees well and with consideration. In recognition to its growing international operations, the company has started a program of diversifying its workforce and including more women.

The company appreciates that a diverse workforce is good in promoting creativity and projecting an image of an international company. Furthermore, it is trying to make its organizational structure flat. Flat organizational structure promotes communication and the managers and between employees and managers. Throughout the history of the company, it believes that quality is critical in winning new customers and retaining existing. Its agro engineers are keen to train farmers on the best agro practices and avoid genetically modified organisms from its value chain.

The culture and value are appropriate for the organization because it has become a highly performing and successful organization (Cameron & Quinn, 2011). There is evidence of emotion as people proudly carry the name of the company as evidence to its strong family identity. The element of spirituality is related to the ability of the family business to survive for this long. It has created trust in people. Both should be enhanced by reminding employees and clients the history of the company and the vision of the founders.

References Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and changing organizational culture based on the competing values framework (3rd ed.). San Francisco, CA: Jossey-Bass. Witte, Anne. Six Bonduelle: leadership, French style