Comparison of Aims, Objectives and Purpose of Marks & Spencers And Lidl Ltd - Essay Example

This paper illustrates that business news and subjects have always formed a considerable hype among people and the race among the business firms are of particular interest to readers. However, this article is not about competition but reflects the internal aspects of business management and compares two top-ranking firms and their business practices. One of the companies is a front line retailer and supermarket chain operating globally, Marks & Spencer’s while the other one is the discount supermarket chain, Lidl.

In reference to the selection of the companies, it is important to justify that these companies have been selected in order to understand the differences in their management and operational practices in relation to their particular industry traits. The company started its operations in the year 1940 and expanded their operations in 20 countries in Europe during the period of 1973. The privately held company with headquarter in Germany, over time, evolved as the fifth largest retailer in the globe in terms of sales, as per the statistics of 2011.

The sales of the company rose to higher levels with the increase in their service processes and also helped them gain a reputation in the national retail and supermarket industry. The business operation of Lidl highly reflects the mission incorporated by the company. Lidl is well-aware about their existing size and customer base and aims to integrate customers across customers with different values and traditions. Lidl infuses systematic approach to achieving their primary goal i.e. customer satisfaction.

The company understands the importance of the value of money for the customers and accordingly formulates the corporate strategies. The excellence of such strategies is reflected from the pricing decision and promotional strategies used by Lidl.