Of Ocado Chief Executive Tim Steiner - Essay Example

Ocado Corporate Social Responsibility Ocado’s Corporate Social Responsibility Ocado’s corporate social responsibility incorporates the environment, their employees and the community. One of Ocado’s corporate social responsibility initiatives is its contribution to the 10:10 campaign that seeks to reduce carbon emissions in the UK by ten percent every year. The company adopted the objectives of the campaign in 2010 and in 2012, it signed up as one of the campaign’s partners. When compared to previous years before adopting the initiative, Ocado’s carbon emission has reduced significantly.

Ocado’s initiatives to cut on food wastage include indicating a “use by” label on their products and donating foods that exceed the guaranteed product life but are within product’s “use by” dates. Carbon emission and food wastage reduction are important initiatives because they uphold a clean and safe environment that benefits businesses and the community at large. Ocado takes deliberate initiatives to reward and appreciate its employees. The company’s employee benefits package includes allowing its employees to own its share with an aim to give them a sense of ownership over the company.

It does this through its Ocado Sharesave Scheme that enables employees to save and own shares proportional to their savings. This is an important element of corporate social responsibility because employees are crucial to the success of any business. Charitable donations are an important element of Ocado’s corporate social responsibility. It has a charity committee that organizes events and devices ways of raising funds. Ocado has given to Macmillan Cancer Support, British Heart Foundation and NSPCC.

Charitable donations show a company’s selflessness and compassion. The pyramid of corporate social responsibility starts with the economic responsibilities at the base, then legal, ethical and ends with philanthropic responsibilities at the top.