Executive summary - Assignment Example

Business (Unit 2) “Glutopia Gluten-free Desserts and Breads” will produce breads and desserts exclusively to cater to the needsof those who are gluten and lactose intolerant. The range of products includes various bread varieties like buns, sandwiches and burgers, etc. Desserts include chocolate cups, chocolate cakes, poached pears and various other desserts.The business will be headquartered in the downtown of Los Angeles. The business would cater to surrounding cities such as West Hollywood (towards to west), Sherman Oaks (towards the north west) and Culver City (towards the south).

The business would follow an incremental business expansion pattern, towards other areas such as Beverly Hills, Santa Monica, Venice, Inglewood, North Hollywood and Glendale, in the initial phase of expansion. Numerous franchise units would also be opened in these areas, as per the demand and sales forecast. Vision Statement (Unit 2) To be the country’s best and most preferred supplier of gluten-free bread and desserts, for a healthier and fitter lifestyle, with the largest variety, appeal and market reach.

We aim to be the best bakers of Gluten free Bread and desserts in the U.S. within the next 3 years.Mission Statement (Unit 2) To provide gluten-free breads and desserts of the highest quality, that can satisfy the customer’s taste buds at an affordable price. We are committed to respecting our employees, suppliers, vendors and customers alike, following a strict non - discrimination policy with a strong belief and motto to enhance the health and well being of our community as a whole. 1. Providing Gluten free Bread and Desserts that can satisfy the customer with quality being the pillar and the prices being affordable2.

A motivating environment for the employees, to help them serve better3. Regular introduction of new flavors and varieties, which would attract more customers4. Optimal workforce strength, to provide high quality service at minimum cost5. To select the best vendors for raw materials, to ensure quality at the most reasonable costExecutive Summary (Unit 9)‘Glutopia Gluten-free Desserts and Breads’ is an American enterprise, established to serve the gluten and lactose intolerant population of the nation, for customers of all age groups – young and elderly.

The company aims to fill the current gap in the market and constantly innovate newer recipes that promise to enhance nutrition and taste at an attractive and affordable price. The company would be headquartered in Los Angeles and cater to three large cities in close proximity with an efficient logistics and supply chain system. The outlets would be situated in prime localities, with a young customer base. The enterprise would obtain all the necessary licenses and strive to meet the health standards of the regulatory bodies.

It is widely acknowledged that proper planning and formal structuring of business processes leads to greater success in the service sector (Gottfridsson (2011). Thus, the entire Business Plan must comprehensively address all major departments, activities, processes and protocols, for the smooth functioning of the business. The company’s growth strategy would be to open franchise units in each of these cities in its initial phase of expansion. The target customer sectors would be individuals with health issues or religious concerns and ‘women customers’ for special dietary requirements or style statements.

The ‘marketing strategy’ would include segmentation in to subgroups of consumers. Sales may be promoted by attractive introductory offers, campaigns and social events. The price must be competitive and affordable and products must be readily available. Competition may be direct or indirect in nature, based on technology, pricing or quality. Production of the desserts and breads (hot, cold, room temperature and frozen) would be conducted at the head plant as well as at each franchise outlet.

Emphasis would be laid on quality control measures to adhere to master recipes as well as safety and nutritional guidelines. Customer feedback would be collected at regular intervals. The inventory levels of all raw materials would be regularly monitored in order to minimize stock outs. Glutopia would focus on constant R&D and innovation. The initial number of employees per outlet would be 10 members with weekly and monthly pay schemes. The demographic profile of modern companies is tipping towards greater diversity, which will only increase in the future (Lawsson, 2009).

It is thus imperative to design an ethnically diverse and tolerant workforce. Each franchise would be managed by a Store Operations Manager, ably supported by a Team Manager, Sales Manager. There would be adequate provisions to ensure efficient co-ordination between major suppliers, vendors, employees and customers. The main capital investment would include an investment of $10,000 towards design and basic infrastructure, approximately $85,000 towards machinery, $15,000 towards marketing and advertisement expenses and an additional amount towards company registration and licenses.

Other major investments include initial set-up expenses such as initial rent, salaries, raw material, logistics costs, inventory storage costs, water and electricity costs and miscellaneous expenses. The ‘net profit’ is estimated at 10% for the first quarter and would help enable the company to break even in a span of about 6 months. The company would purchase necessary insurances, enter into risk plans and lay out fool – proof contingency measures. The outlets would be designed in such a manner so as to provide a comfortable and inviting ambience for its customers using appropriate lighting, flooring and furniture.

The company would endeavor to manage its available funds and attract further investments from stakeholders and investors. The growth strategy would follow a phase – wise, incremental process, based on demand and profit margins. Spurred by a steady growth rate, the company aims to reach out to all major regions of the nation within 3 – 5 years from its establishment. ReferencesLawsson R. (2009) Identifying and Managing Diversity of Workforce, Business Intelligence Journal, (1), Pg. 215 – 253.

Gottfridsson P. (2011) Development of New Services in Smaller Organizations: they do just happen, Australian Journal of Business and Management Research, (7), Pg. 91 – 99. Management and Organization Plan (Unit7) Initiating a business venture by starting up one’s own business firm allows one to take charge of the workplace, expand on ones creative ideas and build on a dream.

Yet, in order to run a small business, one needs to adopt a number of roles. The day-to-day running of a business requires juggling with many jobs, large and small, which result in low to average to high levels of success. Jobs involvement encourages employees to seek training to help learn and adopt new skills for necessary or adapted tasks.Managers run the business on a day-to-day basis. Every organization is made up of employers and employees that require some form of organizational structure.

The Operations Manager is responsible for a continuous supply of work passing through all production staff and also for organizing manpower to meet the customers orders and demands.An eatery outlet such as ‘Glutopia Gluten Free Desserts and Breads’, would appoint an Operations Manager, who is responsible for the day-to-day running of the enterprise. This includes hiring and firing employees. The Operations Manager will be responsible for routine maintenance and will procure other capital projects required for the running of the business.

Day-to-day personal and small business accounts in banking includes checking account balances, details, transaction history for the current period and up to 18 months prior to the period in question, making bill payments, sending and receiving interface e-transfers, sending money transfers, transferring money between bank accounts.The Operations Manager must ensure the efficient handling of cash inflows and outflows by the cashier, whose daily task involves cash handling, ringing up items and providing customer service in order to make the customers visit as positive as possible.

Cashiers work with customers on a daily basis that includes accepting money for items purchased and assisting customers when there are price discrepancies. General cashiers should be comfortable with handling money and making correct change. At the end of a cashiers shift, it is often required to balance the cash register to ensure that the amount of money in the register drawer agrees with the total sales receipt. General cashiers are also responsible for performing monetary transactions by using a cash register.

The management of these operations is controlled by the Operations Manager.Apart from these, insurance agents and experienced consultants provide valuable inputs that give a realistic measure of risks, liabilities, opportunities and threats to an organization. Such consultants are usually expected to enter in to a contractual obligation with the concerned company (Gallay, 2013). Thus, Operations Managers manage sales executives, cashiers, investment bankers, waiters, counter representatives and bankers to ensure they perform their day-to-day tasks properly in different sectors to accomplish the smooth functioning of the unit and constantly aim at delivering outputs of greater efficiencies.

The employees would work efficiently and with better co-ordination if managed by an effective Operations Manager. This individual must look after the work place and motivate all employees with various activities and incentives. It is very important for the Operations Manager to conduct day-to-day market research on upcoming products, which would be of potential competition to the outlet, presenting appropriate financial solutions to clients, carrying financial modeling and developing activities, liaising with the Chief Executive and Chief Finance Officers of larger organizations, coordinating with teams of professionals, including accountants, lawyers and Public Relations consultants and working closely with them.

The Operations Manager should also have knowledge on the products being baked to control the chefs; he should also know the hospitality business well enough, to address customer problems and control the cashiers, accountants and waiters. He should have sound knowledge to deal with various problems with respect to everything running within the business. It is a well known saying that ‘Citizens always follow the footsteps of their King’.

Hence, the Operations Manager must possess all relevant qualities that they expect out of each individual employee. A good leader can inspire good performance from his workforce and thus, build a successful organization!References1.  Galley R. (2013) Executive Guidelines for Selecting Consultants, International Journal of Business and Management, 8, Pg. 41 – 48.