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Executive Summary for Samsung Galaxy S3 - Essay Example

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Over the past five years, key indicators such as revenue, gross profit and margin, net income, and stock price have doubled or in some cases even tripled. Samsung has two separate marketing…
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Executive Summary for Samsung Galaxy S3
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Executive Summary for Samsung Galaxy S3

Download file to see previous pages... One opportunity that Samsung has is the success of the SIII mobile phone. This product has recently become the worlds greatest selling smart phone, so there is an opportunity to extend this product line. In terms of threats, there are many new products in the market, such as HTC One X, Blackberry 10, and also phones that use the Windows 8 system. Samsung is positioned in the market to reach young people who want to look cool. Samsungs main competition for this market is the iPhone 5, which is superior to the SIII phone on many levels. Samsungs products will be distributed through local retailers in all 50 U.S. states. Samsung also competes with Apple in the tablet market. Samsung has released its Galaxy Tab to compete against the Apple iPad. However, the SIII will continue to be the flagship model for the brand for some time ...Download file to see next pagesRead More
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