Business Strategic Management Executive Summary - Essay Example

Comments (0) Cite this document
What is the need for such changes moving away from the core competencies of the company? How did the change at the top position affect Apple Computers since…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Business Strategic Management Executive Summary
Read TextPreview

Extract of sample
"Business Strategic Management Executive Summary"

Download file to see previous pages The inclusion of A. C. Markkula brought in the required funds to the company as he was a retired professional with experience of working at Intel. Steve Jobs, the visionary of the three, dreamt about making a computer that is immensely user – friendly and therefore having considerable success with Apple – I, the company focused on Apple – II.
But as IBM entered the market of manufacturing computers, the sales revenue and net profit of Apple Computers took a major hit and Steve Jobs was removed from the operational role. In order to replace Steve Jobs, the company banked upon John Sculley as the new CEO, who had a successful stint with Pepsi. Sculley initiated number of major decisions which included cooperative ventures with arch – rivals IBM. The Macintosh computers manufactured by Apple Computers continued to be the major revenue earner for the company. Sculley also decided to outsource some of its operations so that cost could be curtailed. But the efforts were not enough to ensure profitability of Apple Computers and the company faced 34% gross loss. Sculley was ‘promoted’ to be the Chairman by the board while Spindler replaced him as the CEO in the year 1991.
Spindler cancelled many of the projects initiated by his predecessors and focused on capturing the international markets. Also, he attacked cost and curtailed research expenses too. Such a measure proved to be fatal for the company in due course of time and he had to resign with $ 69 million loss in 1996. Spindler was succeeded by a director of the board, George Amelio. Amelio cancelled the project of developing next generation Mac operating system. He tried to bring back the company on premium pricing model and acquired NeXT, a Steve Jobs company. Jobs joined Apple Computers again as an advisor and when in the year of 1997, the market share of Apple Computers reduced from 6% to 3%, Amelio was shown the door and Steve Jobs, the founder was made the interim CEO.
Being at the helm, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business Strategic Management Executive Summary Essay”, n.d.)
Retrieved from
(Business Strategic Management Executive Summary Essay)
“Business Strategic Management Executive Summary Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Kellogg's business executive summary
...?Business Table of Contents Table of Contents 2 Executive Summary 3 Position 4 Sense 7 Uncover 9 Solve 13 Build 14 Achieve 15 References 17 Appendix 1 20 Appendix 2 21 Executive Summary In this deranged business environment organizations are facing a set of issues, which may defy their operational capability and marketing functionality and even in some extreme cases withhold or impede an organization’s overall business. These issues or the problems are reliant on the mode of operation of the organization. But there are some common challenges, which majority of the organizations are facing. The present...
12 Pages(3000 words)Research Paper
Quality Management Assessment Executive Summary
...? Quality Management Assessment Executive Summary Finding a way to achieve greater value in health care delivery, the healthcare organizations are striving hard to create efficient, affordable and transparent system by reducing unnecessary costs and waste while improving patient satisfaction and outcomes. The challenges are even more daunting due to increased costs, regulatory requirements, technological innovations, burgeoning aging population, consumerism and above all society’s expectations of better clinical outcomes. The importance of quality service and quality management would not be overstating in this complex working environment with huge responsibility, wherein...
2 Pages(500 words)Essay
Business Plan: Executive Summary
...and refocus their business, through manpower consolidation, divestiture, and better infrastructure. The coming years will witness increased participation of CROs in clinical research activities, and further expansion of pharmaceutical market will create new opportunities for entry. Quintiles, Icon, and Covance are the three largest Clinical Research Organizations in the world and currently account for one-third of the world’s market. ICON is a global contract clinical research organization, which serves the needs of pharmaceutical companies and specializes in developing and managing strategic programs to support clinical research and development. Quintiles is a pharmaceutical services...
5 Pages(1250 words)Essay
Quality Management Plan Executive Summary
...?Quality Management Plan Executive Summary This is an executive summary that spells out clearly, the key points that have been factored into the quality management plan. In the first place, the core project operational definition to be used in the execution of the project is the projection of a multi-functional engine that has operates on an extra valve. The final quality specification is therefore going to be taken from this perspective as to whether this simple operational definition was achieved. Such as definition is a mark of differential from existing market products as a way of creating competitive advantage over competitors. Quality verification is going take place from a number of outlooks. For instance there is going... to be a...
4 Pages(1000 words)Essay
Executive Summary
...?‘Women and HIV in Prison; Enhancing Care and Quality of Life’ Executive Summary: Healthcare Project for Female Prisoners: The Purpose of the Project: The purpose of this project is to provide improved health care facilities to the female prisoners. It has been observed that many countries lack properly strategized HIV prevention, treatment and support programs. Therefore, considering the various factors and their consequences faced by the female prisoners; this program is strategized to meet the various needs of the female prisoners suffering from HIV. It is a known fact that usually healthcare programs fail to meet the gender-specific needs in prison. Studies have shown...
3 Pages(750 words)Assignment
Business -Marketing Executive Summary Executive Summary Samsonite, the world’s most recognized luggage and bags brand, has always been in the forefront of innovation in itshistory of nearly a century. Our products evolved in tune with the travel industry, particularly air travel. Healthy growth of revenues over the years (over 1 Billion in 2007) and profit margins characterize our business, with the growth trends clearly emphasizing the European and Asian markets, while North America remains our biggest market. Statistics from the International Air Travel Association (IATA) confirm the positive trends in the growth of passenger traffic between the US and Europe, and between Asia and US/Europe. Growth rate trends are in...
2 Pages(500 words)Essay
Business Strategic Management Executive Summary of Starbucks
...Starbucks Strategic Analysis Issue: For Starbucks to provide high satisfaction, keeping it aligned with the active diversification (geographical and product), which will help them maintain their premier image and competitive advantage. External Analysis: The Porter’s five force model- (1) Threat of substitutes: substituting coffee completely is a rare possibility but independent coffee shops which served wine, beer and liquor along with the coffee may pose a threat, and bagel and donut shops do pose as a threat. (2) & (3) Threat of new entrants and existing competition: Since Starbucks has already built a positive image; a new entrant does not pose a serious threat. The existing specialty shops to serve as a threat....
2 Pages(500 words)Essay
Executive Summary for Computer Business
...Executive Summary Computer Heaven is a computer retail store that will also repair computers and devices. It sell computers to homes and businessesas well as offer maintenance service and after sales support to complement its retail business. It will be formed as a corporation to enable it to raise the much needed capital for its operation and expansion. Dwayne Alexander II will be the owner and operator of the business. Computer Heaven will start as a single store and will eventually expand into many business units across America with the end goal of being one of the leading computer provider in the country that will be listed in the New York Stock...
2 Pages(500 words)Assignment
Court Management Executive Summary
...COURT MANAGEMENT (Executive Summary) of EXECUTIVE SUMMARY The courts exist primarily to render judgment and dispense justice. As such, these must be done in a fast, efficient and impartial manner to gain the trust of the people in the system and so thereby ensure order in a society; otherwise, people will be tempted to take the law into their own hands and chaos will result, for example in which people will resort to vigilantism wherein justice is given from the barrel of a gun. A good and reliable justice system is the hallmark of a civilized society where people go to the courts for redress of their grievances and expect their complaints will be...
2 Pages(500 words)Essay
...Executive Summary My point of view is to continue the textile company of my father, and take it further. So far, my father’s company has been manufacturing for such brands as H&M, comme des garcons , dries van noten , and essential. While continuing to manufacture for these prestigious brands, I intend to establish a brand of my own that would be a basic-chic brand using monochrome colors. Although it is generally believed that the global textile industry has matured, yet the reality is that it is still growing. Predictions are that the global textile and clothing industries will grow at the rate of three to four per cent annually (Seitz et al., n.d.). Past predictions held that the global textile and...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Business Strategic Management Executive Summary for FREE!
Contact Us