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Contemporary management - Essay Example

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In recent age, introduction of advanced technologies offered a significant influence over the lives of the individual and over the business aspects as well. This is mainly due to the introduction of information technology or social media that reduced the interdependence of the…
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Download file to see previous pages So, the level of preference for social media enhanced to a significant extent thereby amplifying its prospects, in the entire world. The similar technique is used by a reputed organization of United States of America named Starbucks so as to increase the level of awareness of its customers and shareholders regarding its strategies and policies (Beall, 2010, pp. 131-133).
Starbucks is one of the popular and leading coffee retailers, operating its functions significantly from Seattle of United States of America. After its introduction, very easily it expanded in almost 55 countries that enhanced its brand value and market share to a certain extent. Along with this, it owned almost 17,000 stores in the entire world so as to present world best coffee to its customers at a competitive cost. The prime desire behind such a strategy is to enhance its range of customers thereby amplifying its profitability and sustainability in future era (Hansen, 2012).
Apart from this, Starbucks also desired to enhance its reputation and identity by offering high attention over the concept of corporate social responsibility (CSR). This proved extremely effective for the organization in both current and future aspects.
In order to enhance the competitive advantage of the organization of Starbucks, its management decided to present the best coffee to its customers. However, to do so, it presented varying types of flavours that enhanced the level of preference of the customers. This became possible only due to the promotion of the flavours of Starbucks through the online sites and social media partners such as face-book, Twitter, linkedIn and many others. As a result of which, the level of awareness of the customers enhanced that improved the profitability of the organization by a significant extent. Thus, this strategy acted positively over ...Download file to see next pagesRead More
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