Contemporary management practise - Essay Example

In order to better understand the Ford Market, a Pestle and Swot analysis can be done. As Ford Motors is mostly controlled by the Ford family; the government and outside partners have very little stake over the company. As a result, the company has not been influenced by the increasing volatility of the political market. However, as a result of the taxation policies and political conspiracies, the company is seeing a continuous decline in demand in the European market. One of the factors which might have critical influence on the overall market of Ford in United Kingdom is purchasing power of potential target market.

The inflation rate of the economy is low which a good sign for organisations in this sector. In order to match the market requirements, the company can minimise cost structure of its low-end products. Ford has shifted from its traditional advertising mode to a more creative and aggressive campaigning. As consumer spending is increasing and more and more customers are opting for cars, Ford has started expanding its current base of target customers, focussing on college goers as well as women professionals.

The advertisements also focus on environment and sustainability in order to build greater brand equity of the company. Rising number of consumers are using internet and this can be a good opportunity for Ford to establish online marketing strategies for its target market (Aharoni and Ramamurti, 2011). The company has launched new economic car variants with major emphasis on factors such as, environmental pollution, car safety and recycling. With changing trends among consumers and industry towards more eco-friendly automobiles, Ford has also started focussing on more economic and fuel efficient engines (Mullins, 2007).

One of the major developments in Ford’s growth came from technology. The company has inspired other competitors as well as the entire industry by launching some