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Managing services - Essay Example

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An examination of the methods used to collect information will be done. Contemplation of the findings and recommendations for the service industry will also take place, and…
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Managing services
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Download file to see previous pages The researcher then targeted UK websites in which people complained about food. These were ideal for the investigation because such parties are already quite willing to seek remedies for their problems. They were requested to take part in the survey and asked to click on a link which would provide them with access to the forms. After completion, volunteers were supposed to click on another link which would allow them to submit their responses to the researcher. The link was centrally placed in the form.
Evans and Mathur (2005) notes that one of the advantages of online surveys is the ease with which one can access a large sample space. It is easy to obtain contacts if one already has a target audience. In this research, persons who complain about food services are already tried and tested clients of the service industry under analysis. Therefore, they are ideal for this food service investigation.
The study involved an analysis of the responses obtained through mathematical methods. Currently, some elements of analysis are not complete but will be completed in the coming weeks. Respondents were to select specific answers from a set of four possible choices. It was relatively easy to analyse these outcomes. Duffy, et al. (2005) explains that one of the reasons why researchers are attracted to this method of market research is its speedy and relatively unproblematic response times.
The research demonstrated that several customers paid attention to the degree of cleanliness in fast food restaurants. Simple things like whether a waiter dipped their fingers in the salad or used different tongs for different food items affected customer perceptions of the quality. Barber and Scarcelli (2010) echo these sentiments in their US survey which found that cleanliness was of primary significance to clients.
A number of respondents also cited their interactions with service providers as a key indication of value. Some believed that fast franchises are too keen on ...Download file to see next pagesRead More
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