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Business and Marketing Strategies - Essay Example

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This report presents an analysis and evaluation of various business and marketing strategies for a new health-food restaurant,Spud BAR located in Adelaide.As the restaurant is involved with the health-food business,the target market is people who are in need of healthy foods,such as old and obese people…
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Business and Marketing Strategies
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Download file to see previous pages There has been a recent increase in health-related issues because now people are concerned about their diet more than ever before. The number of diseases caused by unhealthy eating have increased due to the rise chemical additives and genetically modified foods. Therefore, the number of people choosing to opt for organic food is increasing all the time. Organic foods are produced naturally, without using chemical synthetics or fertilizers, and not processed by irradiations. This report analyses how to carry out marketing for a restaurant offering healthy meals for public consumption. There has been a recent increase in health-related issues because now people are concerned about their diet more than ever before. The number of diseases caused by unhealthy eating have increased due to the rise chemical additives and genetically modified foods. Therefore, the number of people choosing to opt for organic food is increasing all the time. Organic foods are produced naturally, without using chemical synthetics or fertilizers, and not processed by irradiations. This report analyses how to carry out marketing for a restaurant offering healthy meals for public consumption.  Spud BAR is focused on the restaurant industry; more specifically, organic and healthy meals. Another component is delivery services to customers.These meals should be prepared using only natural foods such as vegetables, fruits, and meats.  This project will look at peoples’ need for healthy food and will try to educate society about decreasing the rate of diseases caused through bad eating habits. A. The Purpose of this Project Spud Bar is a Melbourne-based health-food restaurant that is planning to open up branches in Adelaide. Our project will give recommendations as to whether this move will be a success or not. We will base our recommendations on various conditions such as economic, cultural, and demographic factors. The major purpose for this move is to increase the company’s profits while still offering good service to customers. Also, the report will provide the company with suitable business and marketing strategies to improve competitiveness and help the company become successful in the marketplace. B. Target Market 1. People who suffer from obesity The rates of obesity in Australia as a whole, and more specifically Adelaide, have risen over the last decade. The types of people who will benefit from this project are those who look to minimise the number of calories that they eat every day. This project will focus on these types of people by offering them a variety of foods that are suitable for them and can be arranged in advance. 2. Old people and patients Due to their health conditions, those who are either retired or ill are recommended to eat specific dietary meals. More specifically, these meals should have less fat in conjunction with being nutritious. It is very difficult to get this balance right, and this presents to us a target market that is relatively untapped. 3. Local universities students and employees The Adelaide Central Business District (Adelaide CBD) includes three universities (University of Adelaide, University of South Australia, and Flinders University) along with the Adelaide Royal Hospital and a large number of companies. Opening a branch in this location will help us to reach thousands of local students. 4. Preparing meals for events: The company can organise meals for events such as birthday parties, graduation ceremonies, and so on. Discounts can be given to such events, as the order will include large quantities of ...Download file to see next pagesRead More
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