The paper highlights the critical areas for successful launching of a new fast food restaurant in Cambridge. The data discussed in this study is based on some certain assumptions and has been collected through number of sources…
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The paper dwells upon ABC Fast Food. It is a small domestic fast food outlet in Cambridge which is intended to transform itself into a fast food restaurant by means of innovative and resourceful strategies. The food point is registered with Department of Food and Live Stock. ABC Fast Food is furnishing a mixture of wonderful foodstuff and it has a future plan to offer unparallel food at rational rates with entertaining environment. ABC will address the general public for local recipes, Italian dishes, as well as Chinese and Indian food. The major aim is to offer the customers with highest quality services and products to keep them staying again and again. ABC believes that by getting crucial financial support through its sale within two years, it will be able to capture 10-20% of the fast food market in Cambridge. The restaurant has estimated that it will enjoy a 37.3% profit for its investment by the end of April, 2013. Cambridge Demography The UK whole population consists of 19% of age less than 16 years, 65% between 17 to 65 years and 16% of over 65%. Cambridge total population 105,162 is currently ranked as 64th in UK. The 16.4% of its population consists of under 18, 69.7% belong to age group between 19 to 60 years, while rest of 13.9% are over 60 (Statistical Profile, 2011). The population consists of 73.8% of White British, 1.3% of White Irish, 9.8% of White Other, 2.2% of Mixed Race, 5.5% of British Asian, 5.1% of Chinese and others and 2.3% of Black British. The strength of college and graduate students is 22,580. The per capita income in Cambridge is $67,297 (Statistical Profile, 2011). The University of Cambridge established in 1209, is the 2nd oldest university in UK and 4th oldest in the Europe. The university consists of 18396 students (undergraduate 12,018 and postgraduate 6,378) and 8614 employees. The student strength of Cambridge University is about 14.75% of the total population of the city. By 2016, the population of the
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This feasibility report has been prepared after making a comprehensive research and analysing various issues regarding fast food industry. The main objective of this report is to highlight the critical areas for successful launching of a new fast food restaurant in Cambridge and to attain a competitive edge against well established rivalries in the market.
Marketing is a full time dedicated task which involves complicated processes depending upon the nature of business. Along with dedication, it requires preparation, money and time to execute. In order to comprehend the problems with instant solution, one must go to make an effective marketing plan because it will enable him/her to use its time, money, and related assets in productive way.
Also referred to as quick service restaurant or QSR, fast foods are what everyone is searching and looking for in malls and in the streets. The name of it says it all. Its goal and purpose is to serve food that is quickly served and are ready to go. Usually, the food is prepared with precooked or preheated ingredients.
ajor concern to our society today and rightfully so indeed. Studies are being conducted on a daily basis that help us understand the enormous health benefits and risks associated with the consumption of food products and the importance and benefits of using food rich in vitamins, minerals, proteins, peptides, amino acids and various lipid fractions found in dairy products, not to mention the additional benefits of pro-biotic found in cultured dairy products.
Most of the people relate obesity with the fast food restaurants. However, it can be claimed that fast food restaurants are not the sole reason behind obesity. There are deeper causes of obesity that need to be explored.
Much of the studies revolving around this menace have focused on who is to blame over the alarming levels that obesity is taking over the society, not only with the Latinos but also with the entire US at large. For instance, Glassman, Figueroa and Irigoyen in the year 2011, studied the perceptions of Latino parents on the role that as parents to school going children, they would play to control the condition in the society.
At the same time, this has created opportunities for specialization in the fast food industry as consumers look for variety and freshness as well. The fast food industry is ‘ripe’ with opportunities for different types of entrepreneurs because of these factors.
Fast food includes hamburgers, fried chicken, french fries, hot dogs and pizza. Today, more and more Americans are forsaking healthy, home-cooked meals and gorging on fast food that is not only nutrient-deficient but also calorie-rich.
of sites of interest built on the coast, it provides us with the opportunity to venture our business idea of selling pizza to the huge potential customers available. Our industry has experienced an average growth rate of 34% over the last five years. In order to take advantage
8 Pages(2000 words)Research Paper
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