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Feasibility Study (ABC fast food restaurant in Cambrige) - Research Paper Example

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The paper highlights the critical areas for successful launching of a new fast food restaurant in Cambridge. The data discussed in this study is based on some certain assumptions and has been collected through number of sources…
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Feasibility Study (ABC fast food restaurant in Cambrige)
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Feasibility Study (ABC fast food restaurant in Cambrige)

Download file to see previous pages... The paper dwells upon ABC Fast Food. It is a small domestic fast food outlet in Cambridge which is intended to transform itself into a fast food restaurant by means of innovative and resourceful strategies. The food point is registered with Department of Food and Live Stock. ABC Fast Food is furnishing a mixture of wonderful foodstuff and it has a future plan to offer unparallel food at rational rates with entertaining environment. ABC will address the general public for local recipes, Italian dishes, as well as Chinese and Indian food. The major aim is to offer the customers with highest quality services and products to keep them staying again and again. ABC believes that by getting crucial financial support through its sale within two years, it will be able to capture 10-20% of the fast food market in Cambridge. The restaurant has estimated that it will enjoy a 37.3% profit for its investment by the end of April, 2013. Cambridge Demography The UK whole population consists of 19% of age less than 16 years, 65% between 17 to 65 years and 16% of over 65%. Cambridge total population 105,162 is currently ranked as 64th in UK. The 16.4% of its population consists of under 18, 69.7% belong to age group between 19 to 60 years, while rest of 13.9% are over 60 (Statistical Profile, 2011). The population consists of 73.8% of White British, 1.3% of White Irish, 9.8% of White Other, 2.2% of Mixed Race, 5.5% of British Asian, 5.1% of Chinese and others and 2.3% of Black British. The strength of college and graduate students is 22,580. The per capita income in Cambridge is $67,297 (Statistical Profile, 2011). The University of Cambridge established in 1209, is the 2nd oldest university in UK and 4th oldest in the Europe. The university consists of 18396 students (undergraduate 12,018 and postgraduate 6,378) and 8614 employees. The student strength of Cambridge University is about 14.75% of the total population of the city. By 2016, the population of the ...Download file to see next pagesRead More
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This feasibility report has been prepared after making a comprehensive research and analysing various issues regarding fast food industry. The main objective of this report is to highlight the critical areas for successful launching of a new fast food restaurant in Cambridge and to attain a competitive edge against well established rivalries in the market.
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