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Discuss the extent to which the globalisation of consumer culture engenders a cosmopolitan culture, where individuals show 'openness toward a divergent experiences' (Hannerz 1990:239) - Essay Example

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Cultural activities undergo a transformation through globalization in a multidimensional process a phenomenon employed to describe the whole event as extremely diverse. Certain cultural diversities express a prevailing sentiment influenced by the forces that transcend beyond the…
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Discuss the extent to which the globalisation of consumer culture engenders a cosmopolitan culture, where individuals show openness toward a divergent experiences (Hannerz 1990:239)
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"Discuss the extent to which the globalisation of consumer culture engenders a cosmopolitan culture, where individuals show 'openness toward a divergent experiences' (Hannerz 1990:239)"

Download file to see previous pages To realize this globalization, local happenings move in a diverse direction from much-distanced relations that shape them to make it a dialectical process. In support of this assertion, this paper presents an argument using several theories learned in the globalization of culture and other sources.
Some theorists like Kroeber on the study of culture believe that globalization has a historical chronology conceived as a human integration and hybridization, arguing the possibility of detecting cultural mixing across the continents (Kroeber, 1976). These ideas may refer to the religious practices, linguistics, and the culture. However, other sociologists trace the origin of globalization as free enterprise and modernity that remains facilitated through the technology adaptation. Another perspective involves the transfiguration of worldwide multiplicity into a pandemic westernized consumer culture. The influence of American products in the whole world results into a system that most of the people refer to as the Americanization. This remains diversified by the speed of the new media channels spread around the web. Hybridization transforms the cultural practices into new cultural forms. These cultures keep on varying as part of the constant process of globalization. However, cultures overlap to draw other traditions from the external forces indicating that it is not homogenous, discrete, or bounded by entity (Mayer, 2007:3).
Culture poses a great impact on the global media articulating all the activities practiced locally and internationally. Several theories on culture by Tylor show the importance of cultural practices considering the cultural activities to the phenomenon of globalization. This globalization spreads modernity and craps time distance, referring to the way in which immediate electronic contact erodes the constraints related to distance and time on the social association and interface. ...Download file to see next pagesRead More
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