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Strategic Position of McDonalds in the Fast Food Industry - Essay Example

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The paper "Strategic Position of McDonald’s in the Fast Food Industry" is a report prepared from the standpoint of a management consultant contracted by McDonald’s Board of Directors. The report seeks to present an assessment of the strategic position of McDonald’s within the fast food industry…
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Strategic Position of McDonalds in the Fast Food Industry
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Extract of sample "Strategic Position of McDonalds in the Fast Food Industry"

Download file to see previous pages According to Derdak and Pederson, McDonald’s Corporation is the leading hamburger fast-food restaurant chain in the world. Maurice McDonald and Richard McDonald initially started the company in 1940 as a barbecue restaurant but Ray Kroc later brought it in 1995; Kroc was initially a franchise agent of the restaurant and he is the one who initiated the global expansion of the restaurant chain.According to Derdak and Pederson, McDonald’s Corporation is the leading hamburger fast food restaurant chain in the world. Maurice McDonald and Richard McDonald initially started the company in 1940 as a barbecue restaurant but Ray Kroc later brought it in 1995; Kroc was initially a franchise agent of the restaurant and he is the one who initiated the global expansion of the restaurant chain. Presently the McDonald’s Corporations has its own restaurants that it manages and there are licensed franchisees and affiliates that operate under the corporation’s portfolio. Therefore, the net income of the company is attributed to sales from its own restaurants, licensing fees from franchisees, and royalties. The present headquarters of the corporation are in Oak Brook, Illinois in the United States, and it has presence in over thirty four thousand locations across the world. Among the popular dishes served at the McDonald’s restaurants include French fries, hamburger, Chicken, coffee, milk shakes, soft drinks, salads and desserts. ...Download file to see next pagesRead More
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