Download file to see previous pages...
Many writers considered that there are four Ps of a successful marketing mix strategy. However, with the passage of time people also included another P in this and now as we see it we have five Ps that are related to the marketing mix. These include: Product, Packaging, Pricing, Placement, and last but not the least Promotion. There are a lot of factors involved, if an organization or a big corporation like McDonald’s wants to develop a successful marketing strategy. First of all, the marketers will have to investigate and research the market accordingly, in the context of McDonald’s Corporation products and service they offer. This research will provide an important vehicle to McDonald Corporation in developing appropriate products, good pricing decision, better distributional channel, and then will help them to reach to their target audience by the means of advertising and promotional activities. All the above decision will help McDonald’s in earning optimal return on investment. However, as we see it today, McDonald’s marketing policies have always been spot-on, ever since it was formed and serving a lone hamburger in 1955. After that, when Ray Kroc took a important decision to expand this restaurant and to make it a global entity through advertising, it was probably the wisest decision ever, that contributed in making McDonald Corporation the most valuable global brand.
The greatness of McDonald’s Corporation lies in the fact that it not only produces standard products all over the world, but it also make slight alterations in line with the diverse cultures of the different countries in order to produce a product that is in concert with the religion, culture, values and trends of the home country in which the franchise is operating in. This respect given by McDonald’s to different culture has clearly
...Download file to see next pagesRead More
Because not all women stays at home to nurse the children and in fact, this market is already diminishing as more and more women are already working who are as equally busy as men. She may be right on her assumption that the product caters to those who wants to protect the infants and toddlers from poisoning by other rodent control methods, it does not necessarily have to be the mother to solely do it.
In C2B, consumers sell their products to different businesses and companies. On the other hand, if we study B2B transactions, we come to know that in this mode, the transactions take place between businesses. B2B promotes online businesses and facilitate import and export of products.
This will be followed by a brief example of a company which has a strong marketing plan. The paper will be concluded with a summary, highlighting the importance of a marketing plan and its negative effects on the company if it doesn’t have a robust support of a marketing plan.
In addition to this, strong brands are also crucial in profit making through increased margins, in addition, to more favourable response from customers to increases and decreases in price, greater intermediary or trade cooperation and support, and more effectiveness in communication and brand extension and licensing opportunities.
an be further used in improving their product’s value offering, devise attractive marketing strategies, attracting the customers and efficiently penetrating their target markets in order to reach their core customers. Market segmentation can be regarded as an adaptive strategy
Iphone was an amalgamation of the laptop, music player and a phone. These three functions could now be performed by a single device. This was an advantage which none other device gave. Thus iphone was an instant hit in the market; it was the start of a
This organization has strong presence in several emerging global places. Starbucks is operating its business practices in several global countries with its 20,891 retail coffeehouse chains.
Terrorism is the major political threat affecting the business performance of