ArticleAbstract Assignments 10 - Essay Example

Article Timothy D. DeSchriver. Much Adieu About Freddy: Freddy Adu and Attendance in Major League Soccer. Journal of Sport Management (2007): 21, 438-451. Print. The research aims to find the correlation between the presence of Freddy Adu in Major soccer league matches and the game specific attendance during the 2004 season. The research question addressed here is whether there were any changes in match attendance due to the presence of Freddy Adu in the matches. The study approaches the issue from a theoretical perspective and employs the use of the fixed effects regression model.

This model uses a set of categorical variables in the representation of the different markets in the Major soccer league. The conclusion reached by the study shows that the presence of Freddy Adu in the Major soccer league games significantly increased the number of spectators. It also follows that there is a strong correlation between the consumer demands and the presence of star players (Timothy 2007). The study builds on past research that assists in developing strategies aimed at improving marketing strategies.

The analysis of game specific attendance and contrasting it to the annual average attendance facilitates the development of these strategies. Furthermore, the study complements the body of knowledge by recognizing past research on star players and extending the findings of these studies to the Major Soccer League. Timothy (2007) provides that despite the contribution of the study, it is noteworthy that the study only aimed at the short term, effects of Freddy Adu’s presence but made no attempts to study the long term results of the presence of the star in the league.

The results for the short term do not reflect the actual position since the data reflect on the outcome during the early stages of the entry of the superstar. It is noteworthy that these effects might gradually fade off and make no difference in the outcome in the long run. Work citedTimothy D. DeSchriver. Much Adieu About Freddy: Freddy Adu and Attendance in Major League Soccer. Journal of Sport Management (2007): 21, 438-451. Print.