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CNET article reviews and reflections. 2 - Essay Example

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An analyst from Gene Monster, Piper Jaffray camped outside the Apple Store in the Mall of America to perform primary market research in regards to the amount of foot traffic and purchases at the…
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CNET article reviews and reflections. 2
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Download file to see previous pages The performance of Microsoft was even worst in regards to items purchased per customer. Shoppers at the Microsoft store only bought 3.5 items per hour, while customers at the Apple store purchased 17.2 products per hour. One of the reasons for the big advantage in products sold was the sales Apple generated in the music player segment of the market. Apple sold during the time Monster performed its observation 11 iPods per hour. Microsoft did not sell a single Surface during the two hour observation period. One of the limitations of the study was the fact that Gene Monster performed the market research only at one store of each company. The results might have varied a lot at other establishments across America.
The discussion of the performance of Microsoft and Apple during Black Friday was very interesting. I believe that the primary reason that Apple outperformed Microsoft is because Apple has a superior product line of electronic gadgets and products. Apple has been more effective at performing research and development to create products that the customers desire. The marketing efforts of Apple have also been more effective than Microsoft. For Microsoft to compete better with Apple the firm must create new innovative products. To improve innovation at Microsoft the firm must recruit young skilled professionals.
The startup online company DogVacay is dedicated to matching people that need a dog sitter with people that are willing to take care of the dogs. The company launched its services in March of 2012. The firm has been able in eight months to sign up 8,000 hosts to its network. The rapid growth of the firm attracted venture capitalists. The CEO of the company just received a $6 million investment from Benchmark Capital. Benchmark Capital negotiated in the deal the inclusion of one of its partners, Bill Gurley, to be added to the board of directors of DogVacay. The initial funding of the company came from Science Inc.
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