StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Buying Patterns of the Consumers - Essay Example

Comments (0) Cite this document
Summary
This paper “The Buying Patterns of the Consumers” tries to prove the statement that only when businesses have the proper knowledge about the buying patterns of their consumers, they can sustain their revenues and ensure that they rank high in terms of customer satisfaction…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
The Buying Patterns of the Consumers
Read TextPreview

Extract of sample "The Buying Patterns of the Consumers"

Download file to see previous pages When flaws in this approach became apparent, during the mid-1990s, the focus shifted towards product orientation, which urged the marketers to spend all their resources in perfecting the quality of their products. The next ideology shift during the late 1970s brought the selling orientation, which preached the idea that in order to ensure sales and profits, companies should follow highly aggressive sales strategies (Lancaster & Massingham, 2010, p. 20).
 Nevertheless, all these ideologies were stepping stones in allowing marketers to come up with the marketing innovation, which puts customers at the top of everything which the motto, “a customer is always right”. Marketing approach urges marketers and companies not to engage in “hunting” but “gardening”. Marketers agree that “make and sell” strategy is extremely short-sighted and today, in order to succeed, companies need to follow a “sense and respond” strategy. Organisations should not put in all their efforts to find the right customers for their products, but the focus should be on finding the right products for your customers (Solomon, 2006, p. 370).
 More importantly, in order to find right products for your customers, you first need to have a thorough understanding of the needs and wants of your customers. Only when businesses have the proper knowledge about the buying patterns of their consumers, they can sustain their revenues and ensure that they rank high in terms of customer satisfaction. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Buying Patterns of the Consumers Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.org/management/1600028-businesses-can-analyse-how-consumers-make-choices-and-can-use-this-to-create-successful-marketing-strategies-for-the-goods-they-want-to-sell
(The Buying Patterns of the Consumers Essay Example | Topics and Well Written Essays - 1750 Words)
https://studentshare.org/management/1600028-businesses-can-analyse-how-consumers-make-choices-and-can-use-this-to-create-successful-marketing-strategies-for-the-goods-they-want-to-sell.
“The Buying Patterns of the Consumers Essay Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/management/1600028-businesses-can-analyse-how-consumers-make-choices-and-can-use-this-to-create-successful-marketing-strategies-for-the-goods-they-want-to-sell.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Buying Patterns of the Consumers

Design Patterns

...libraries and components are employed (Marakana Inc., 2013; Sud, 2013). Disadvantages: There can be serious challenges because of mismatched interfaces used in this translation process (Osmani, 2012). This transformation can be time-consuming because it takes a lot of time in translating the one interface into another (Osmani, 2012). References Marakana Inc. (2013). Java Fundamentals Tutorial : Design Patterns. Retrieved June 03, 2013, from http://marakana.com/bookshelf/java_fundamentals_tutorial/design_patterns.html Osmani, A. (2012). Learning JavaScript Design Patterns. Retrieved May 31, 2013, from A book by Addy Osmani: Volume 1.5.2:...
4 Pages(1000 words)Research Paper

Design patterns

...? Design Patterns                 Design Patterns Behavioral Design: Observer Behavioral design patterns refer to design patterns which recognize ordinary communication patterns between objects and apprehend these patterns. These patterns enhance flexibility in accomplishing this communication. The observer design pattern is a software design pattern whereby the object referred to as the subject, preserves a record of its dependents referred to as observers, and alerts them of any changes in state, normally by utilizing one of their techniques. The observer design pattern...
4 Pages(1000 words)Research Paper

Media influence on buying. Are consumers influenced by brand awareness Is personality related to buying How ethical is the adv

...? How consumers are influenced by brand awareness Aim The purpose of this project is to study the influence of media on buying. It will also examine how personality is related to buying and the ethical implications of luxury brand advertisement on young people and children. It is expected that personality and age play a crucial role in purchase decisions among the sampled groups. The research paper aims at exploring how media influence encourage purchasing behavior among young people and children. The following research questions will be used to guide this research. 1. How are consumers influenced by brand awareness through media advertising and marketing? 2. How ethical is advertising of luxury brands to young people and children... ?...
4 Pages(1000 words)Research Paper

Buying Behaviour

..., and taste. Their choices of brands were entirely different. For coffee the results are as follows: The non-working women gave maximum importance to taste, followed by family health, ease of preparation, time saving, whereas the working women gave maximum importance to saving, ease of preparation, good taste, and good for the family. Their choices of brands were entirely different. The differences in their responses can be explained in the following manner. Consumer buying decision entirely depends on his needs and motivations which are as follows: 1. Needs - Needs of both working women and non-working women are different. A working women would need coffee during her breaks whereas a non-working women...
5 Pages(1250 words)Research Proposal

Fashion Buying

...Running Head: Fashion Buying Fashion Buying s Fashion Buying What are the key contributions by Buyers in the successful completion of the Company Budget? Buying decisions are made by individuals or group such as a family or a committee in a commercial or industrial organization. If we analyse closely there is a vast difference in consumer buying behaviour and institutional or corporate buying process. Consumer buying process involves need recognition, information search, evaluation of the alternatives and deciding upon one of the alternatives and making the purchase decision. If we...
12 Pages(3000 words)Essay

Interview consumers

...Interview iPhone 4S and Galaxy S2 Which product do you prefer between iPhone 4S and Galaxy S2 Consumer A: I prefer the Apple iPhone 4S. Consumer B: I prefer Galaxy S2 by Samsung. What motivates you to buy it? Consumer A: I am motivated to buy the iPhone 4S by the various facilities and services that this Smartphone offers. The Retina display of this Smartphone has a high resolution of 960×640 pixels at 326 pixels per inch. Galaxy S2 has a lower resolution of 800×400 pixels at 218 pixels per inch (Smith 2011). In addition, iPhone 4S allows for global roaming since it has GSM and CDMA chips. Therefore, when I am out of the country, I do not need to use...
4 Pages(1000 words)Assignment

Evaluating Consumers and their Buying Behavior

... Evaluating consumers and their buying behaviour Which companies do you think are the best at using marketing techniques to influence consumer buying behaviour? How do they do this? Dell Computer Company used a bold and audacious marketing strategy that has endured much. They take their products directly to the customer at lower costs, and they customize them to suit their client’s needs (Kerin, Hartley & Rudelius 15). Sony electronics Company often market beautiful products and of high quality. They launch products that are consistent, delightful and those that capture buyer’s attention. 2. Which companies poorly use marketing techniques to influence consumer buying behaviour? Why? Wilton cake decorating offer classes on how... to...
1 Pages(250 words)Essay

Glbal patterns if atmospheric patterns and circulation

...Global patterns: Question It is worth mentioning in context of global patterns of heat and circulation that two principal water reservoirs in the water cycle on Earth are the atmosphere and the oceans. With increasing incidence of global warming Earth is heated up more and more with every passing year due to which the extent of Arctic ice has tremendously reduced (Bergman & Renwick, 2005, p. 96). Millions of square kilometers of sea ice have been lost due to increasing temperatures. The increased heat of the sun causes more water to be evaporated from oceans which is absorbed by the atmosphere and carried around the world by air and which explains the pattern of circulation of water. Due...
1 Pages(250 words)Research Paper

Buying

... Stella McCartney Stella McCartney’s competitors in the fashion and luxury industry include big companies like LVMH, ValentinoFashion Group, Christian Dior, and Compagnie Financiere Richemont which have heavy international footage. Others include, Giorgion Armani, Burbery, Chanel, Polo Ralph Lauren, Hermes and Salvatore Ferragamo. Stella McCartney has established a very positive brand image as a company focusing on business ethics, modernity and care for the environment. For instance when other brands are using animal products as a wealth symbol, Stella McCartney excludes the consumption of animals. The company emphasizes the need for sustainable business practices such as the use of organic materials and saving energy. A lot... Stella...
1 Pages(250 words)Essay

The effects of social media on online shopping with especial reference to consumers buying behaviour and demand patterns

...The effects of social media on consumers buying behaviour and demand patterns affiliation The Effects of Social Media on Consumers Buying Behaviour and Demand Patterns Introduction In present times, the internet has delivered online properties to allow individuals connect with themselves, unlike the dead sites on the internet, and thus establish significant relationships within a particular period. These relations can be formed on the basis of business, hobby, among others. Through the online market, an organization can market itself very efficiently without incurring big budgets. By this, the company could experience an increase in...
4 Pages(1000 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Buying Patterns of the Consumers for FREE!

Contact Us