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The Buying Patterns of the Consumers - Essay Example

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This paper “The Buying Patterns of the Consumers” tries to prove the statement that only when businesses have the proper knowledge about the buying patterns of their consumers, they can sustain their revenues and ensure that they rank high in terms of customer satisfaction…
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The Buying Patterns of the Consumers
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Download file to see previous pages When flaws in this approach became apparent, during the mid-1990s, the focus shifted towards product orientation, which urged the marketers to spend all their resources in perfecting the quality of their products. The next ideology shift during the late 1970s brought the selling orientation, which preached the idea that in order to ensure sales and profits, companies should follow highly aggressive sales strategies (Lancaster & Massingham, 2010, p. 20).
 Nevertheless, all these ideologies were stepping stones in allowing marketers to come up with the marketing innovation, which puts customers at the top of everything which the motto, “a customer is always right”. Marketing approach urges marketers and companies not to engage in “hunting” but “gardening”. Marketers agree that “make and sell” strategy is extremely short-sighted and today, in order to succeed, companies need to follow a “sense and respond” strategy. Organisations should not put in all their efforts to find the right customers for their products, but the focus should be on finding the right products for your customers (Solomon, 2006, p. 370).
 More importantly, in order to find right products for your customers, you first need to have a thorough understanding of the needs and wants of your customers. Only when businesses have the proper knowledge about the buying patterns of their consumers, they can sustain their revenues and ensure that they rank high in terms of customer satisfaction. ...Download file to see next pagesRead More
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